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170 Articles, 78 Questions,  133 Debates, 52 Idea Contests
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Topic Spotlight : Reaching Out to the Bottom of the Pyramid
 
Yes Vs No
22
 
 
 
 
5
Those who are at the top of the pyramid cannot just ignore the 200 plus million (or even 456 million) Indians who are at the absolute bottom of the economic ladder. They consume mainly the food sector and the retail sector of the market which has...
There can be a good turnover at this strata but it can't be real market for the reason that this particular class is highly price sensitive creates price many other constraints for manufacturers or marketers with such restrains a real market...
 
 
8
Innovating decentralised and efficient market
3
Use Economy Of Scale...
3
We should see them as producers rather than consumers
Popular Knowledge :
How you see audiophiles brands banging in Indian markets? by ujjval jain, All roles for me, Abhishek Ent
There is altogether different genre of electronics products brands which are more or less, what I have felt, not very much popular in comparison to their counterparts known to be ' high end audio '. Products are spread in several categories like...
by ujjval jain, All roles for me, Abhishek Ent
How can a toostep account be removed? by Nidhi Singhal, Business Promotion, Data Communication
I am unable to find any link to remove a toostep account!
by Nidhi Singhal, Business Promotion, Data Communication
How government should enforce cyber laws? by Smita Dalvi, Sales/BD Manager, Hewlett-Packard
India is fast emerging as a major hub of cyber-crime as recession is driving computer-literate criminals to electronic scams. Although cyber-criminal activity remained low in India compared with other emerging economies, there has been a leap in...
by Smita Dalvi, Sales/BD Manager, Hewlett-Packard
What are the health risks of Genetically Modified foods? by Sanjay Saha, Product/Brand Manager, Dr Reddy Labs
GM crops are genetically modified to have reduced susceptibility to pests are promoted as a solution to low food yields in developing countries. The motive of these promoters is profit, not altruism. "Monsanto", one of the largest developers of...
by Sanjay Saha, Product/Brand Manager, Dr Reddy Labs
Why is it tough to retain customers? by Meena Deshmukh, Product/Brand Manager, Videocon Inds
Retaining existing customers is so cost effective that it should be the first line of defense against customer churn. Guesswork about what customers want and need only leads to further erosion of customers. A strong year round customer retention...
by Meena Deshmukh, Product/Brand Manager, Videocon Inds
Why Indian youth prefer MNC's than domestic firms? by Kiran Kumar Reddy, Business Analyst, SAP
As per the recent survey by World economic forum , the Indian youth seem to believe that multinational companies (MNCs) are more value-driven in their approach than domestic SME's. But on the other hand, the global youth seem to put more trust in...
by Kiran Kumar Reddy, Business Analyst, SAP
How to tap the market at the bottom of pyramid by Ramdas Pawar, Sales/BD Manager, Flex
The bottom of the (economic) pyramid consists of the 4 billion people living on less than $2 per day for more than 50 years. According to marketers, if we stop thinking them as victims or as a burden and start recognising them as resilient and...
by Ramdas Pawar, Sales/BD Manager, Flex
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Responsibilities:   Technical Area Specialist - Architects and creates specifications for major...
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Study the market,identify potential segments and shortlist  prospective clients Business...
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Responsibilities: Developing WLAN/PCI/PCI-E/USB driver or application on Windows, Linux or...
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Popular Topics
The concept of Bottom of the Pyramid' (BOP) was proposed by C.K Prahalad and...
2 debates , 3 idea contests , 2 question  
India inflation rate stands at 13.51 percent year-over-year under the most...
8 debates , 3 idea contests , 1 question  
Apple launched its much awaited tablet "ipad" , which is now being sold for...
4 insight , 6 debates  
Although unemployment rates continue to rise, and in a developing country...
4 idea contests