Building a win-win Unified CRM Strategy for Media Companies
| Tags: | MEDIA, CRM, BROADCASTING, PRINT, PUBLISHING, RADIO, TELEVISION, MOBILE, INTERNET |
| Category: | Business Area |
| Industries: | Internet, Management & Strategy Consulting, Publishing, Radio, TV & Films, Retail Chain/Logistics, Technology Consulting |
| Functional Areas: | Business Processes, Getting Started, India, Logistics & Supply Chain, Outsourcing, Success Stories |
| Moderation: | All Members |
| Visibility: | Everyone |
| Members: | 687 |
| Jobs: | 70 |
| Articles: | 36 |
| Questions: | 12 |
| Debates: | 11 |
| Idea Contests: | 10 |
Topic of the week : Strategic Brand Management
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Starting with a definition of branding which is very important in today's...
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Top Rated Answer :
When i was young i really liked the ad caption of Bajaj, which was " Hamara Bajaj " the scooter ad in 80's remember guys......that was the best...
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0 referals, 2 ideas, 0 views
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Anytime Anywhere Access Automatic Upgrades Cost Effectiveness Not Platform Specific Customizable Interface
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829 referals, 4 ideas, 0 views
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There are two ways to fix every problem. The immediate solution is to take care of the customer, leave him or her happy, and go on with your day. However, there's a reason this problem happened. You need to consider how to prevent it from happening...
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3 referals, 6 ideas, 259 views
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News Channels now a days used many tactic to grab eyeballs, they trying to pull out some contraversial news in which common people are interest. Are they showing news or they selling news :).
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262 referals, 11 ideas, 150 views
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After 1947, Indian leaders were faced with the stupendous task of national integration and economic development with lot of regionalism. This made regional leaders. In the face of widespread agitation for linguistic separation of states, beginning...
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11 referals, 2 ideas, 35 views
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In this current scenario where both the tourism is booming what would you recommend as the factual reasons behind people travelling..??? What is that X factor whic motivates people to travel alot.. there maybe different perspectives to this issue like...
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"Ding Dong .... hey what the hell. I dont want you. You are bugging. Please I dont want to hear you ... go ...." A typical uninvited sales call gets this response in the brain of the person attending it
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31 referals, 5 ideas, 273 views
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It is not just a pleasant voice and a nice smile that will require for success in the media field of various forms. With different forms of media which is there in the country, and with so many channels that is coming up and then the cross media...
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0 referals, 2 ideas, 25 views
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I do think CRM can help CSR to solve the issue in a low time. Consider a customer giving a call again for the same issue, he need not repeat the whole story again. CSR can just have a look in the CRM system and can solve the issues at once or earlier....
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With the help of CRM, sales will never lose the overview. In addition to a structured scheduling function, the sales person retains an eye on contact with business partners and advertising customers – at all times.
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Topics in CRM in the Media Industry
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