To discuss Conjoint Analysis & Problems What is Conjoint Analysis A multivariate Analysis based on Hierarchical Bayesian algorithm. Mainly used for Market Preference Studies, Product Pricing, Branding, Assessment(product, people etc.) etc..... above said deciding which features are viewed as important in a new product, evaluating the tradeoffs between price and features applies as well...... There are mainly following types of the conjoint studies: => CVA => ACA => CBC => Maxdiff Mainly 4 stages of an conjoint analysis 1. Designing - Prepare the Conjoint Design. 2. Data Collection - Program the conjoint and collect the data. 3. Utility Calculation- Calculate the part worths and the utility scores. 4. Analysis & Simulation - Prepare the conjoint simulator. Tools to prepare a conjoint experimental design: 1. Sawtooth Software 2. SPSS Orthogonal Module 3. SAS Conjoint Module Sawtooth softwares is the market leader in this category
| Tags: | Conjoint, Bayesian, ACA, CBC, Maxdiff, SMRT |
| Category: | Business Area |
| Industries: | Advertising/PR/MR/Events, Equity Research/Analytics, Human Resources (HR) Consulting, Management & Strategy Consulting, Retail Chain/Logistics, Technology Consulting |
| Functional Areas: | Branding, Pricing, Product Development, R&D |
| Moderation: | All Members |
| Visibility: | Everyone |
| Members: | 122 |
| Jobs: | 23 |
| Articles: | 15 |
| Questions: | 7 |
| Debates: | 5 |
| Idea Contests: | 1 |
Topic of the week : Online Advertising
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Online advertising is steadily robbing the market share from traditional...
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Debates in "Conjoint Analysis"
9 referals, 2 arguments, 10 views
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I agree with you Minerva, once we have a suoerb ad server and a tracking mechanism in place which will provide us with accurate results, city targetting will surely happen
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If you could work at a advertising company in any BRIC country, which advertising company and country would you choose? You as an advertising agency are assigned to work on a consumer packaged goods account. What do you think the client's biggest...
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Idea Contests in "Conjoint Analysis"
0 referals, 2 ideas, 16 views
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friend I recently completed my engineering.Trails are conducted by southern railways regarding bio fuel.Me my friends are in the idea for a plantation and in future setup for refining.Right now I have no expertise.
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Trends and Insights in "Conjoint Analysis"
47 referals, 0 comments, 2 views
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There were about 70 scientists working on a very hectic project. All of them were really frustrated due to the pressure of work and the demands of their boss but everyone was loyal to him and did not think of quitting the job. One day, one scientist...
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47 referals, 0 comments, 2 views
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George Phillips, an elderly man, from Meridian, Mississippi, was going up to bed, when his wife told him that he'd left the light on in the garden shed, which she could see from the bedroom window. George opened the back door to go turn off the light...
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Q & A in "Conjoint Analysis"
27 referals, 5 answers, 10 views
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Can you elaborate further more on this Shiuli.....
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45 referals, 0 answers, 1 views
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Whether the market will sustain at this level or will dwindle down again ?
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Topics in Conjoint Analysis
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