To discuss Conjoint Analysis & Problems What is Conjoint Analysis A multivariate Analysis based on Hierarchical Bayesian algorithm. Mainly used for Market Preference Studies, Product Pricing, Branding, Assessment(product, people etc.) etc..... above said deciding which features are viewed as important in a new product, evaluating the tradeoffs between price and features applies as well...... There are mainly following types of the conjoint studies: => CVA => ACA => CBC => Maxdiff Mainly 4 stages of an conjoint analysis 1. Designing - Prepare the Conjoint Design. 2. Data Collection - Program the conjoint and collect the data. 3. Utility Calculation- Calculate the part worths and the utility scores. 4. Analysis & Simulation - Prepare the conjoint simulator. Tools to prepare a conjoint experimental design: 1. Sawtooth Software 2. SPSS Orthogonal Module 3. SAS Conjoint Module Sawtooth softwares is the market leader in this category
| Tags: | Conjoint, Bayesian, ACA, CBC, Maxdiff, SMRT |
| Category: | Business Area |
| Industries: | Advertising/PR/MR/Events, Equity Research/Analytics, Human Resources (HR) Consulting, Management & Strategy Consulting, Retail Chain/Logistics, Technology Consulting |
| Functional Areas: | Branding, Pricing, Product Development, R&D |
| Moderation: | All Members |
| Visibility: | Everyone |
| Members: | 122 |
| Jobs: | 23 |
| Articles: | 15 |
| Questions: | 7 |
| Debates: | 5 |
| Idea Contests: | 1 |
Topic of the week : Online Advertising
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Online advertising is steadily robbing the market share from traditional...
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There were about 70 scientists working on a very hectic project. All of them were really frustrated due to the pressure of work and the demands of their boss but everyone was loyal to him and did not think of quitting the job. One day, one scientist...
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George Phillips, an elderly man, from Meridian, Mississippi, was going up to bed, when his wife told him that he'd left the light on in the garden shed, which she could see from the bedroom window. George opened the back door to go turn off the light...
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Canteen boy closed senior managers mouth on his own style and all the senior managers should read this and shouldn't waste others valuable time....better they could sit and read blogs and post good messages
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Young King Arthur was ambushed and imprisoned by the monarch of a neighboring kingdom. The monarch could have killed him but was moved by Arthur's youth and ideals. So, the monarch offered him his freedom, as long as he could answer a very......
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** EVEN GOD HAS SENSE OF HUMOR ................!!!** God was in the process of creating the universe. And he was explaining to his subordinates "Look everything should be in balance. For example, after every 10 deers, there should be a lion.......
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Topics in Conjoint Analysis
