To discuss Conjoint Analysis & Problems What is Conjoint Analysis A multivariate Analysis based on Hierarchical Bayesian algorithm. Mainly used for Market Preference Studies, Product Pricing, Branding, Assessment(product, people etc.) etc..... above said deciding which features are viewed as important in a new product, evaluating the tradeoffs between price and features applies as well...... There are mainly following types of the conjoint studies: => CVA => ACA => CBC => Maxdiff Mainly 4 stages of an conjoint analysis 1. Designing - Prepare the Conjoint Design. 2. Data Collection - Program the conjoint and collect the data. 3. Utility Calculation- Calculate the part worths and the utility scores. 4. Analysis & Simulation - Prepare the conjoint simulator. Tools to prepare a conjoint experimental design: 1. Sawtooth Software 2. SPSS Orthogonal Module 3. SAS Conjoint Module Sawtooth softwares is the market leader in this category
| Tags: | Conjoint, Bayesian, ACA, CBC, Maxdiff, SMRT |
| Category: | Business Area |
| Industries: | Advertising/PR/MR/Events, Equity Research/Analytics, Human Resources (HR) Consulting, Management & Strategy Consulting, Retail Chain/Logistics, Technology Consulting |
| Functional Areas: | Branding, Pricing, Product Development, R&D |
| Moderation: | All Members |
| Visibility: | Everyone |
| Members: | 122 |
| Jobs: | 23 |
| Articles: | 15 |
| Questions: | 7 |
| Debates: | 5 |
| Idea Contests: | 1 |
Topic of the week : Online Advertising
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Online advertising is steadily robbing the market share from traditional...
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I agree with you Minerva, once we have a suoerb ad server and a tracking mechanism in place which will provide us with accurate results, city targetting will surely happen
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If you could work at a advertising company in any BRIC country, which advertising company and country would you choose? You as an advertising agency are assigned to work on a consumer packaged goods account. What do you think the client's biggest...
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If you could lead the advertising communications team for any Fortune 100 Company, which company would you choose? What advice would you give the client and what should your advertising company do to help it?
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If you could work at a advertising company in any BRIC country, which company and country would you choose? You are working on a consumer packaged goods account. What do you think the client's biggest challenge is and how would you help solve it?
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91 referals, 13 arguments, 100 views
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Your client tells you that "TV Advertising Is Dead" and that they want to move all of their money into digital advertising. What would be your response and why?
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Which one is more important Production or production capability ?
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Topics in Conjoint Analysis
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