Conjoint Analysis

To discuss Conjoint Analysis & Problems What is Conjoint Analysis A multivariate Analysis based on Hierarchical Bayesian algorithm. Mainly used for Market Preference Studies, Product Pricing, Branding, Assessment(product, people etc.) etc..... above said deciding which features are viewed as important in a new product, evaluating the tradeoffs between price and features applies as well...... There are mainly following types of the conjoint studies: => CVA => ACA => CBC => Maxdiff Mainly 4 stages of an conjoint analysis 1. Designing - Prepare the Conjoint Design. 2. Data Collection - Program the conjoint and collect the data. 3. Utility Calculation- Calculate the part worths and the utility scores. 4. Analysis & Simulation - Prepare the conjoint simulator. Tools to prepare a conjoint experimental design: 1. Sawtooth Software 2. SPSS Orthogonal Module 3. SAS Conjoint Module Sawtooth softwares is the market leader in this category

Tags:	Conjoint, Bayesian, ACA, CBC, Maxdiff, SMRT
Category:	Business Area
Industries:	Advertising/PR/MR/Events, Equity Research/Analytics, Human Resources (HR) Consulting, Management & Strategy Consulting, Retail Chain/Logistics, Technology Consulting
Functional Areas:	Branding, Pricing, Product Development, R&D
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Visibility:	Everyone
Members:	122
Jobs:	23
Articles:	15
Questions:	7
Debates:	5
Idea Contests:	1

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Topic of the week : Online Advertising Go to Topic

Online advertising is steadily robbing the market share from traditional...

Do Economic Crisis Affect Online Business Significantly?

Yes

Changing Face of Advertisments

These days advertisement industry is wonderful business, lots of money. But what i see is Industry is not getting the correct knowledge about the product, what people want. We see lots of soaps on TV and when adds come we change the channel, or if add is good we do see.But company does not get the idea what people like or dislike. Recently I came across such an idea which i liked a lot. I want to share with all of you.One company{i will not name here} came up with unique idea.What they are doin

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Can any one guide me to setup a new business

0 referals, 2 ideas, 16 views

	Idea added by Karthik S, Engineer Supervisor., Dee Pee Engineering Works \| 2 years ago
	friend I recently completed my engineering.Trails are conducted by southern railways regarding bio fuel.Me my friends are in the idea for a plantation and in future setup for refining.Right now I have no expertise.

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Topics in Conjoint Analysis

EXCELLENCE Go to Topic

Top two thing you like most about "TooStep"?

Top Rated Answer :

The first thing I like is its point system. Its a great tool to evaluate yourselves in the fields of your interest as well as discover your strengths. The second thing I like is the way information is presented in the first page itself, without...

Excellence

Excellence A German once visited a temple under construction where he saw a sculptor making an idol of God.. Suddenly he noticed a similar idol lying nearby. Surprised, he asked the sculptor, "Do you need 2 statues of the same idol?" "No," said the sculptor without looking up, "We need only 1, but the 1st one got damaged at the last stage." The German examined the idol found no apparent damage. "Where is the damage?" he asked. "There is a scratch on the nose of the idol" said the sculptor, st

Digital media Go to Topic

Digital Media Innovation.

Media is becoming very innovative and creative, whether it would be electronic, print , vocal, satellite or digital. The applications have become varied enough ranging from entertainment to adventure, broadcasting to advertising, news to reporting etc. But today media development is catching pace for its applications and implications in diverse business processes. Particularly the digital media, were due to the advent of Internet and increased broadband connections, business advertising and com

Will digital media help in building better democracy in India?

Yes

Communication and interpretation Go to Topic

Which is better - Communication Gap or Communication overlap

Top Rated Answer :

Mr. Kastury Thanks for seeding this in the minds of the community. Truth may not have versions but the receivers may perceive it differently. Ironically, most of us believe our 'perception' of the 'statement' as the truth. In my opinion...

WEDDING ANNIVERSARY

A married couple in their early 60s was celebrating their 40th wedding anniversary in a quiet, romantic little restaurant. Suddenly, a tiny yet beautiful fairy appeared on their table. She said, 'For being such an exemplary married couple and for being loving to each other for all this time, I will grant you each a wish.' The wife answered, 'Oh, I want to travel around the world with my darling husband.' The fairy waved her magic wand and - poof! - two tickets for the Queen Mary II appeared in

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Conjoint, Bayesian, ACA, CBC, Maxdiff, SMRT