To discuss Conjoint Analysis & Problems What is Conjoint Analysis A multivariate Analysis based on Hierarchical Bayesian algorithm. Mainly used for Market Preference Studies, Product Pricing, Branding, Assessment(product, people etc.) etc..... above said deciding which features are viewed as important in a new product, evaluating the tradeoffs between price and features applies as well...... There are mainly following types of the conjoint studies: => CVA => ACA => CBC => Maxdiff Mainly 4 stages of an conjoint analysis 1. Designing - Prepare the Conjoint Design. 2. Data Collection - Program the conjoint and collect the data. 3. Utility Calculation- Calculate the part worths and the utility scores. 4. Analysis & Simulation - Prepare the conjoint simulator. Tools to prepare a conjoint experimental design: 1. Sawtooth Software 2. SPSS Orthogonal Module 3. SAS Conjoint Module Sawtooth softwares is the market leader in this category
| Tags: | Conjoint, Bayesian, ACA, CBC, Maxdiff, SMRT |
| Category: | Business Area |
| Industries: | Advertising/PR/MR/Events, Equity Research/Analytics, Human Resources (HR) Consulting, Management & Strategy Consulting, Retail Chain/Logistics, Technology Consulting |
| Functional Areas: | Branding, Pricing, Product Development, R&D |
| Moderation: | All Members |
| Visibility: | Everyone |
| Members: | 122 |
| Jobs: | 23 |
| Articles: | 15 |
| Questions: | 7 |
| Debates: | 5 |
| Idea Contests: | 1 |
Topic of the week : Online Advertising
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Online advertising is steadily robbing the market share from traditional...
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27 referals, 5 answers, 10 views
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Can you elaborate further more on this Shiuli.....
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Whether the market will sustain at this level or will dwindle down again ?
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222 referals, 2 answers, 35 views
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what are your terms and conditions for us to be a part of your recruitment process?
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88 referals, 13 answers, 244 views
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The Mumbai attack was the handiwork of America's CIA and Isreal's Mossad. To read more about this visit http://coffeewithviktor.blogspot.com/2008/11/mumbai-terror-attack-further-evidence.html
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182 referals, 10 answers, 411 views
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While the US slowdown has surely reached our shores, impacting our Business as a whole, with its Dominno effects being felt in terms of a near freeze in Campus Recruitments, I personally feel all of these are a "Knee jerk Reaction" by the Companies,...
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4 referals, 1 answers, 15 views
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The position has changed now after the announcement of RBI on 1st Nov 08 with regard to CRR, REPO and SLR. CRR will be 5.5 %. SLR - 24 and REPO - 7.5 %. With the reduction in all these parameters, liquidity is expected to ease considerably. There will...
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72 referals, 19 answers, 142 views
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In current market segment. BPO'S are also hiring the students who are just completing their Secondary exams also who has good verbal skills. Company needs good customer care services by those students. And today we all have so much desires to...
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179 referals, 27 answers, 389 views
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Love Respect... depends on situation and relation... but most of the time love gets assaulted by lust and there goes the respect.... and by lust i just dont mean sex. lust of money, fame ...it could be whatever. say for example you love you job, but...
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470 referals, 5 answers, 765 views
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The question is not clear. Kindly rephrase the question
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86 referals, 8 answers, 69 views
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great article
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