Marketing & Branding

To discuss on various marketing & branding techniques and its impact...

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Industries:	Advertising/PR/MR/Events
Functional Areas:	Branding, Communication
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Topic of the week : Understanding customer retention. Go to Topic

Everyone wants to retain their existing customers. Few companies, however,...

Which is the best strategy: customer retention or go for new customers?

Customer retention

New customers

During my college days, i came across about "parreto's law". According to him,'20% of your loyal customer gives 80% of bussines.' He clearly mention that your existing customer gives you more business,but only if you know how to retain them. I...

I agree with Namrita and Savita. While it's true that retaining customers is cheaper than developing acquiring new, any company that seeks market domination has to aggressively seek new markets and new customers. Secondly, retaining existing...

How to build a customer retention strategy?


	2 Keep the brand young forever
	1 Should be customer oriented...
	1 Branding your product

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Debates in "Marketing & Branding"

Argue

Do you feel that developing economies like india are still dependent on American economy for growth and survival

619 referals, 5 arguments, 33 views

	Argument added by kawaljit kaur aka priya, B.Com student, ssic-vikram university \| 2 hours ago
	world economy is more interdependant ,dominance is no more polarised.its no more all about america ,the periphera of power is slowly moving towards east .though it cannot be denied that economic shuffle in america would affect india thats because of...

Argue

Do brand ambassador really helps us in purchasing products???

44 referals, 10 arguments, 86 views

	Argument added by mohazin nazeer, Training Manager, emke group \| Topic: The influence of brand ambassadors on the consumer \| 7 hours ago
	this is true in major cases aspointed by Mr. Bhave as there are examples of many brands which have been sucssessful without using brand ambassadors like Raymonds which bhave ben able to gain a large chunk of market share, and nowadays ppl are more...

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Idea Contests in "Marketing & Branding"

Participate

On what factors exactly customer retention relies on?

0 referals, 3 ideas, 33 views

	Idea added by SATHISH PONNUSAMY, Training Manager, Largest Toyota Distributor \| Topic: Understanding customer retention. \| 2 hours ago
	Its a continuous ongoing business process, track his needs regularly, and strive to exceed his needs and expectations.This tracking will also bring complaints / dissatisfied feedback,which will be great opportunity to rectify and strengthen the...

Participate

How to build a customer retention strategy?

0 referals, 13 ideas, 279 views

	Idea added by SATHISH PONNUSAMY, Training Manager, Largest Toyota Distributor \| Topic: Understanding customer retention. \| 2 hours ago
	Customers expectations are increasing day by day, due to his awareness through various communications channels.He / she is getting information regularly from people around,media etc.To keep him in the fold, companies needs to build surprises which he...

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Trends and Insights in "Marketing & Branding"

Comment

Who am I?

30 referals, 5 comments, 43 views

	Commented by Makrand Bhave, Marketing & MICE, WIZCRAFT International \| 7 hours ago
	Inspiring and a very individualistic pep talk!! This can be addresses to self particularly when in an indecision, dilemma and most importantly at a crossroad of HOW??? its really inspirational and energetic. Thanks for the referral Dheshan :))

Comment

10 Worst Job interview Question

30 referals, 7 comments, 35 views

	Rated 4 star and Commented by Makrand Bhave, Marketing & MICE, WIZCRAFT International \| 1 day ago
	Hmm interesting indeed!! But honestly, do people ask these questions at all??I can understand nos. 1,2 & 10.... the rest... I am dumbstruck!!! Thanks for the referral :)

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Q & A in "Marketing & Branding"

Answer

What can be done to prevent unsubscribed commercial messages to Mobile Phones?

79 referals, 6 answers, 38 views

	Answered by Abraham Paul, Managing Director, FCOMNET- Future Groups \| Topic: Mobile Technology \| 1 hour ago
	It is possible to develop and incorporate a s/w application in the mobile phone by whcih one can bar access of messages except those sent to us from a list of mobile numbers created by us in our mobile phone. In addition to above, every message...

Answer

What is a 'BRAND EXPERIENCE?

156 referals, 22 answers, 72 views

	Answered by CHANDNANI JOGINDER SINGH, PG Diploma student, Prin. L.N Welingkar Institute Of Management Development & Research, Mumbai \| Topic: Brand experience: Inspiring your customers \| 4 hours ago
	Brand = Product + Place + Promotion + Packaging + People / Price Product (Brand) Place (Brand Reach) Promotion (Brand Image) Packaging (Brand Evoke) People (Brand Transporter) Price (Brand Worth)

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Topics in "Marketing & Branding"

The influence of brand ambassadors on the consumer Go to Topic

Do brand ambassador really helps us in purchasing products???

consumer purchases on the influence of brand ambassador

consumers purchase product on needs rather on brand ambassador

The Concept of Brand Endorsing through a Celebrity started in U.S. in 90's. Ever since this trend has started, there has been Immense in the Sales of the Products endorsed by their Ambassadors. Because, there has been a level of Commitment,...

Majority of purchase is NEED based period!! Brand ambassadors add that necessary value to a brand because there is a synergy between the brand and the actor. It can at most make people CONSIDER buying the brand but the scale to tip in favor of...

Brand Experience Go to Topic

What is a 'BRAND EXPERIENCE?

Top Rated Answer : The Brand experience is by- 1) word-of- mouth 2) outcome indicator 3) something unforgetable.. 4) where customer finds a meaning... 5) that helps evolution of a new product... 6) a design excellence... 7) A reputation for communicating.. I believe...

Marketing of Financial & Insurance Products in 2010 Go to Topic

Is marketing of financial products through web a success?

Yes

In my opinion, Internet facilitates the client a more active role in selecting a policy at the best price, while reducing the amount of time agents spend actively seeking new clients. With new technology and innovation, people can choose their...

With experience of over 15 yrs in Financial Industry I can say Marketing of financial products through would never be a success baring a very few products which you can count on your fingers. Here, particularly i would like to mention pure term...

What role can IT play in marketing financial products and services?


	1 Supplement the Product to its Users
	0 Hand Held Computers with web connectivity
	0 innovate on online applications in m-commerce and telematics

Most Remarkable techniques for Domain Name Maximization and link Popularity Go to Topic

Most Remarkable techniques for Domain Name Maximization and link Popularity

I am working on 31 strategies for Domain Name Maximization and link Popularity as per Google up coming updation - Google Caffeine, Real Time Search in Google’s SERPs, Google Personalized Search. I am mentioning 18 out of them here those are generally used by SEO companies (http://groups.google.com/group/seo-link-building/web/link-building-approaches?pli=1 ) and 13 are fresh approaches. More more details; Please feel free to buzz me Mohit Goel mohitkumargoel@gmail.com http://promotiononline.word

COMPANY CULTURE. IS IT 'YES' CULTURE OR A 'NO' CULTURE Go to Topic

DOES YOUR COMPANY HAVE A CULTURE OF YES OR A CULTURE OF NO ?

Culture of YES

Culture of NO

DOES YOUR COMPANY HAVE A CULTURE OF YES OR A CULTURE OF NO ? One of the best predictors of corporate stagnation is what you can call a "culture of NO." The symptoms of a "culture of NO" are varied but are almost predictable. "No, we better not."...

No Argument yet

DOES YOUR COMPANY HAVE A CULTURE OF YES OR A CULTURE OF NO ?

DOES YOUR COMPANY HAVE A CULTURE OF "YES" OR A CULTURE OF "NO" ? One of the best predictors of corporate stagnation is what you can call a "culture of NO." The symptoms of a "culture of NO" are varied but are almost predictable. "No, we better not." Why should we take such a risk?” "No, that's not how we do things around here." "No, someone tried that back in 2005 and it failed." "No, you can't do that, you've got to get official clearance from the HOD." "Hey, who gave you the authority to do

hedge fnds Go to Topic

ekta/ hw do u for see midcap-it sector/this fiscal?

Latest Answer : Dear Ekta/ u mean to say Nifty at 4580 level June/ i asked about IT -Midcap. as far as crisil /financial tech- npm(35.93/254.87),pe-(21.94/17.46)and price (4340/1371), dont u think financial tech is a good bet and if tend to disagree, kindly tell me the reason fr the same. as far engineers...

Dubai a Hallowed Dream Go to Topic

this is Structural draughtsman working in dubai if ur intersted call me on this number 00971553898703

No Argument yet

Meeting of Advertising group Go to Topic
Mergers and valuations Go to Topic

Windows 7 Go to Topic

Windows 7 Driving Touchscreen Evolution

Windows 7, which hit retail store shelves Thursday, is driving a PC interface evolution from the keyboard and mouse to the touchscreen. Even before Microsoft's new OS was available, its impact was already being felt as PC vendors unveiled their upcoming Windows 7 desktops and laptops. High on the list of innovations was the OS-powered multi-touch capabilities in consumer PCs from companies Acer, Gateway, Hewlett-Packard, Lenovo, and Sony. With more touch-enabled PCs expected, the evolution

Pirating Windows 7 is big business

LUCKNOW, INDIA: About 50,000 pirated DVDs of Microsoft Windows 7 are estimated to have been sold here since the official launch on October 22, generating unaccounted business of around Rs.50 lakh (nearly $100,000). Will India miss the Windows 7 launch? The reason for the allure of the pirated versions: These cost Rs.40-Rs.250 in Naza Market in Hazratganj here, drawing buyers from not only the rest of Uttar Pradesh and neighbouring states like Madhya Pradesh, Bihar and Uttarakhand but also Nepal

In our everyday life we come across many product promotion done by...

Brand Experience

I will try to post as much as I can with valued references and explain what...

Marketing of Financial & Insurance Products in 2010

Today’s consumer is faced with the problem of choosing from a wide array of...

Most Remarkable techniques for Domain Name Maximization and link Popularity

I am working on 31 strategies for Domain Name Maximization and link...

more...

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Marketing & Branding

To discuss on various marketing & branding techniques and its impact...

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marketing/branding

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