A Place for the marketers to talk about the different forms of media.. whats new and whats extinct.. how to promote their brand with cross media spends.
| Tags: | cross media marketing, advertising spends promotion |
| Category: | Business Area |
| Industries: | Advertising/PR/MR/Events |
| Functional Areas: | Consumer Sales |
| Moderation: | All Members |
| Visibility: | Everyone |
| Members: | 497 |
| Jobs: | 10 |
| Articles: | 109 |
| Questions: | 44 |
| Debates: | 58 |
| Idea Contests: | 26 |
Topic of the week : The Art of Digital Branding
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The Art of Digital Branding will be in-depth, informed, and insightful...
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Debates in "Cross Media Advertising"
1233 referals, 15 arguments, 37 views
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Very true sulagna. But unfortunately in the race for commercialisation the media has lost its soul and is still searching !
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888 referals, 15 arguments, 36 views
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Consumers are the most important aspect in a brands success. Know your consumer and your brand would be on the right track. Not knowing your consumers mean not knowing their needs, desires and insight. Once you dont know these, then your brand wouldnt...
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Idea Contests in "Cross Media Advertising"
785 referals, 7 ideas, 126 views
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What you have mentioned is very apt for todays world. A brand just cannot engage the customers attention given the distractions. That is why a brand has to go beyond just branding by investing in CSR activities and the likes. That is when a brand will...
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0 referals, 1 ideas, 0 views
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Any brand if it wants to win with the consumer— like, when one buys and when one uses the product or a solution. While as a country we are on the maturity phase on consumer insighting or research with respect to branding, communication and concept...
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Trends and Insights in "Cross Media Advertising"
0 referals, 0 comments, 0 views
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When I was a student of law, I used to have thoughts in support of BJP and my thinking at that time was influenced by surroundings and especially the issue of reservations. I used to hear from my friends that the ability is not being recognized and...
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I was in rural part of meerut, a farmer came to Telecom Recharge Shop and asked for top-up coupon of Rs. 50/-, when retailer asked of which company, the farmer couldn't able to tell of which company services he was using. as he is the spender for his...
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Q & A in "Cross Media Advertising"
1152 referals, 11 answers, 27 views
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Indeed it is important. A marketing strategy will aid you in moving towards your goal more cost effectively and efficiently. It also shows you the direction and guides your team on what needs to be done on a daily basis.
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Topics in Cross Media Advertising
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