Cross Media Advertising

A Place for the marketers to talk about the different forms of media.. whats new and whats extinct.. how to promote their brand with cross media spends.

Tags:	cross media marketing, advertising spends promotion
Category:	Business Area
Industries:	Advertising/PR/MR/Events
Functional Areas:	Consumer Sales
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Members:	498
Jobs:	10
Articles:	109
Questions:	44
Debates:	58
Idea Contests:	26

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Topic of the week : The Art of Digital Branding Go to Topic

The Art of Digital Branding will be in-depth, informed, and insightful...

Values

What is with me.

Who is with me

How Can Brands Best Get In Front Of Digital Audiences?


	4 Make a new communication channel
	1 Being Intrusive

Community Board

Prev12 3 4 5 Next LastShowing 1 - 10 of 95

Argue

Media should behave more responsibly

1233 referals, 15 arguments, 37 views

	Argument added by Jaygopal Raghavan, Marketing Manager, Landmark Group \| Topic: Role of media in India \| 1 year ago
	Very true sulagna. But unfortunately in the race for commercialisation the media has lost its soul and is still searching !

Argue

Without finding Consumer insight of a brand the marketing success will be elluding

888 referals, 15 arguments, 36 views

	Argument added by Jaygopal Raghavan, Marketing Manager, Landmark Group \| Topic: New Consumer Marketing \| 1 year ago
	Consumers are the most important aspect in a brands success. Know your consumer and your brand would be on the right track. Not knowing your consumers mean not knowing their needs, desires and insight. Once you dont know these, then your brand wouldnt...

Argue

Has the brand 'Denizen' affected the brand value of 'Levi's' ?

99 referals, 4 arguments, 3 views

	Argument added by Dipika A., Copywriter, NA \| Topic: Brand Cannibalization \| 1 year ago
	Levis will always be Levis. Loyal customers will not compromise on the parent brand. Denizen is targeted to a different audience altogether. Hence the brand value ideally should not decline. Since the audience is different, the look and feel of its...

Argue

HUL simply outsmarted P&G interms of Marketing.......

581 referals, 13 arguments, 369 views

	Argument added by Jaygopal Raghavan, Marketing Manager, Landmark Group \| 1 year ago
	Why not ? Its just as case of the HUL Marketing department being proactive. And No, ambush marketing is not getting dirty, in fact its the age of ambush marketing today. Look how Nike used the World Cup to score its point even though Adidas was the...

Argue

who can earn more marketing people or finance people

6 referals, 1 arguments, 0 views

	Referred by sushanttomar, M.B.A student, first india school of business \| 1 year ago
	tell me the area in which a person earn more money

Argue

should indian govt. ban fake colleges

0 referals, 1 arguments, 0 views

	Referred by sushanttomar, M.B.A student, first india school of business \| 1 year ago

Argue

coke is better than pepsi

0 referals, 1 arguments, 0 views

	Referred by sushanttomar, M.B.A student, first india school of business \| 1 year ago

Argue

Is Delhi really prepared for Commonwealth Games?

0 referals, 1 arguments, 0 views

	Referred by Harender Singh, Manager Operations \| 1 year ago

Argue

Are Bharat and India two different nations?

1 referals, 1 arguments, 0 views

	Referred by Aditya Prakash Panigrahi, PGDM, Marketing, IMDR, Pune \| 1 year ago

Argue

is surrogate marketing ethical??

672 referals, 46 arguments, 206 views

	Argument added by Firoz Ali, Client Servicing/Key Account Manager \| Topic: Marketing and Branding strategies \| 1 year ago
	What is surrogate advertising? On one hand, govt. says, put a label saying "smoking is injurious to health" and sell is as much as you can. I think, Delhi has more liquor shops than PCOs! If the govt permits the product to sell, but not to advertise,...

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Topics in Cross Media Advertising

Multi Level Marketing - MLM in India Go to Topic

How MLM can be successful?


	3 Market your products, not your opportunity
	1 Another model of business / sales channel
	0 MLM as an alternate

Why do you think many people fail in Multi-Level Marketing?


	5 Lack of experience in MLM strategies
	3 Impatience
	2 Lack of Conviction & commitment

Top Branding Mistakes Go to Topic

Should a brand have different logos or identities for different cultures?

Yes

Which helps more in building a brand-Advertising or R&D?

Advertising

R&D

Brand engagement Go to Topic

Re-branding a better option

Yes

How can Brands engage consumers?


	8 A vehicle to create awareness
	1 Strengths of Quality
	0 Not just Branding but beyond

How great brands stand out Go to Topic

Brands are evolved from the vision of Organizations/Business houses.

Brands are evolved from vision of Organizations/Business houses

Brands become popular by sales promotion

Is it necessary to have a brand endorsement for a well estabished brand?

Yes

Innovations in media Go to Topic

Innovative Testimonials Format By Facebook - Social Media

Recently, infact a couple of days back, Facebook has launched a new advertising option. It is actually bringing Social Networking into ads. This option indeed has its merit. It is innovative in its own way. What Facebook has done is that now brands and business can push ads into their target profiles by showing who from your own network has commented / posted about their brand and business. This is amazing way of bringing word of mouth [in the online scenario], a kind of testimonial format, int

Is innovation important in advertising?

Yes

Media buying and planning Go to Topic

Effective Steps to develop your media planning??


	1 Judgment Calls
	0 Deciding on the medium
	0 Pre-Planning

What are the factors that go into media planning and why??


	4 Media Research
	1 Finding out the target group and the one media that hits bulls eye
	1 Audience Delivery Analysis

Strategic Brand Management Go to Topic

Greatest Advertisement Caption You Know.

Top Rated Answer :

When i was young i really liked the ad caption of Bajaj, which was " Hamara Bajaj " the scooter ad in 80's remember guys......that was the best...

In search of a brand manager profile or a marketing manager or a CS profile in a BTL agency .. gaurav.chadha@hotmail.com

Online Advertising Go to Topic

Do Economic Crisis Affect Online Business Significantly?

Yes

Changing Face of Advertisments

These days advertisement industry is wonderful business, lots of money. But what i see is Industry is not getting the correct knowledge about the product, what people want. We see lots of soaps on TV and when adds come we change the channel, or if add is good we do see.But company does not get the idea what people like or dislike. Recently I came across such an idea which i liked a lot. I want to share with all of you.One company{i will not name here} came up with unique idea.What they are doin

Overcoming Traditional media New practices Go to Topic

WILL NON MEDIA METHODS OF SELLING WORK FOR INSURANCE? E.G. PLACING OF A NANO VECHILE IN THE WESIDE SHOWROOM, MAHINDRA XYLO...

Top Rated Answer :

This is indeed non conventional but it is not unknown! A prize of a vehicle to a shopping contest is not an out of the box idea. In fact looking at a display at non conventional places might just be able to put the brand and the product on 'top...

Happy deepawali :::::::wishing you all festival of light.

May the warmth and splendor, that are a part of this auspicious occasion, fill your life with happiness and bright cheer for the whole year. Five Days Of Diwali Deewali is a festival of joy, splendor, brightness and happiness. It is the festival of lightsand is celebrated with great enthusiasm by all Indians all over the world. The uniquenessof this festival is its harmony of five varied philosophies, with each day to a special thoughtor ideal. People celebrate each of its five days of festivi

Marketing and Branding strategies Go to Topic

Which is more important ?

Product

Brand