A Place for the marketers to talk about the different forms of media.. whats new and whats extinct.. how to promote their brand with cross media spends.
| Tags: | cross media marketing, advertising spends promotion |
| Category: | Business Area |
| Industries: | Advertising/PR/MR/Events |
| Functional Areas: | Consumer Sales |
| Moderation: | All Members |
| Visibility: | Everyone |
| Members: | 498 |
| Jobs: | 10 |
| Articles: | 109 |
| Questions: | 44 |
| Debates: | 58 |
| Idea Contests: | 26 |
Topic of the week : The Art of Digital Branding
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The Art of Digital Branding will be in-depth, informed, and insightful...
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785 referals, 7 ideas, 126 views
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What you have mentioned is very apt for todays world. A brand just cannot engage the customers attention given the distractions. That is why a brand has to go beyond just branding by investing in CSR activities and the likes. That is when a brand will...
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0 referals, 1 ideas, 0 views
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Any brand if it wants to win with the consumer— like, when one buys and when one uses the product or a solution. While as a country we are on the maturity phase on consumer insighting or research with respect to branding, communication and concept...
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733 referals, 9 ideas, 132 views
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Yes. As a customer, I get confused by the ads due to which i think about such ads more more . It is all about Confusing the customer making millions.... or billions....
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536 referals, 2 ideas, 21 views
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You are absolutely right Shiuli, and now Search engines entering TV space it will make all the your SEO strategy all the more sense and also Twitter will play a huge role here....but content and online community will what drive things in future, but...
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0 referals, 1 ideas, 0 views
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I mean we learned manythings in school, we had many subjects like Maths, Physics, Chemistry, and others but somewhat Physics finds a lot of relevance in today's marketing plan people, but we forgot all those things which we needed to keep in mind and...
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25 referals, 3 ideas, 28 views
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Most corporates like HUL, M M, HCL etc have RURAL written in CAPITAL letters on their CSR!! What is required here is the positive approach by our government to go forward and join hands with these corporates and create positive work in terms of...
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282 referals, 4 ideas, 68 views
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In todays corporate world replete with scans and scandals one needs to be honest in their efforts at social media activism to gain the respect of the larger public. Dont undertake a social activity with just the PR in mind but undertaking one honestly...
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278 referals, 9 ideas, 336 views
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Viral effect is spreading the positive / negative aspects of a product utility on a social platform and creating an effective consumer voice that endorses the successful utiltity of the said brand / product!! Its like a one voice campaign that is...
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254 referals, 23 ideas, 650 views
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Hi.......Shilpa I agree with you ......... There is no alternative for Google and cannot be also replace by any brand....... Keep sharing your ideas on interesting discussions.
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Topics in Cross Media Advertising
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