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Topic of the week : Global Brand Strategies Go to Topic

The complexity of growing a brand across markets, cultures and regions...

Global brands v/s Local brands

Global brands

Local brands

Institutionalizing Strategy

Institutionalizing Strategy To emphasize systems, style, staff, skills, and super-ordinate goals, we need to look at how strategy is institutionalized. An institution is a collection of values, norms, roles and groups that develops to accomplish a certain goal. The institution of education, for example, developed to prepare children to be productive members of society. To institutionalize a business strategy, business leaders must also develop a system of values, norms, roles and groups that wi

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Debates in "MARKETING SCIENCE"

Argue

Is Marketing a science or an art?

0 referals, 4 arguments, 1 views

	Referred by Rohit Khanna, Project Leader/Managing Consultant, Accenture \| 3 years ago
	I read a blog post the other day where someone answered the good old marketing question being - "is marketing art or science" . Let me tell you all, this is a very tricky question. Let's just clear that question once and for all.

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Idea Contests in "MARKETING SCIENCE"

Participate

What are the elements of Web Marketing?

0 referals, 3 ideas, 11 views

	Referred by Rohit Khanna, Project Leader/Managing Consultant, Accenture \| 3 years ago
	Web marketing is hot now. It has tremendous potential and hence will attract serious talent in the next few years. Before entering into such an industry, it becomes important to have your foundation set right. There are certain elements which needs to...

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Trends and Insights in "MARKETING SCIENCE"

Comment

When Your Product Becomes a Commodity

9 referals, 4 comments, 127 views

	Commented by Bellala Gopinatha Rao, Project Manager Promax Management Consultants \| 3 years ago
	Nice one thanks

Comment

12 Dirty Habits That Prevent You From Developing Exceptional People Skills

234 referals, 25 comments, 762 views

	Commented by Manojit Debnath, Head/VP/GM-R&D, SSA Rajya Mission, Tripura \| 3 years ago
	good article, it will help me very much

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Q & A in "MARKETING SCIENCE"

Answer

Is Indian online company earning money from their website as compare to their effort and investment? Is Indian infrastructure...

21 referals, 4 answers, 22 views

	Answered by Rohit Khanna, Project Leader/Managing Consultant, Accenture \| Topic: online advertisement \| 2 years ago
	In India, still online markerting is picking up. But with a high speed. Once internet is available in every corner and people understand its importance, we can see its actual productivity everywhere.

Answer

Is Online marketing is same as Digital Marketing? If not, What are the major differences?

76 referals, 1 answers, 8 views

	Answered by Sarada M, Senior HR Analyst, Top Consulting Firm \| 3 years ago
	Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. Whilst digital marketing does include many of the techniques and...

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Topics in MARKETING SCIENCE

Reaching Out to the Bottom of the Pyramid Go to Topic

Is Real Indian market at the bottom of the pyramid?

Yes

How to tap the market at the bottom of pyramid


	10 Innovating decentralised and efficient market
	4 Ensure your product aligns with their aspirations/goals.
	3 We should see them as producers rather than consumers

Future of Retail Branding in India Go to Topic

RETAIL BRANDING

We are living in the age of branding. Branding has developed from FMCGs to encompass services, non-profit organizations, and even places. Of all the market categories, retail offers the broadest canvas for any brand to show its true colors. From the understanding of a market that gives birth to a strategy, from the creation of environments, to the engagement of the people that bring the brand to life to the supply of product that puts the brand into the consumer’s hand; Retail really does have

How to build a successful Retail Brand?


	3 Be Seen...
	2 Customer should understand brand value
	2 Promos and promos

Social media marketing Go to Topic

IMPORTANCE OF SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING: is the best strategy of promoting your Business or website through social media channels and it is a very important strategy that will get you popular in online and generate massive amounts of traffic to the website. Most important thing in Social Media marketing is “Social Media Marketing is a Communication Channel it is not a marketing process” Social Media Marketing is important for Business in following fields Online Brand Management Public Relations Social Networkin

dopamine and success


	1 Dopamine and marketing
	1 Its all about Social Media Ecology !!!
	0 Its Word of mouth marketing through a new medium

Online PR Go to Topic

PR tools & tactics

Hi..I am working on a dissertation paper and my topic is "Specialized PR tools tactics are used to achieve specific PR objective". Kindly help me to finish this paper which is a part of my MBA programme, by answering few questions. QUESTIONNAIRE Name of the Respondent : ____________________________________________________ Company : ____________________________________________________ Designation : _________________________________________________

An invention and a product that is best sold by word of mouth. Alternatively by a great brand and PR support. Being an


	0 entraprenal venture with low capital deployment. What would be a good channel to develop & sell. Margins can be 30-40%

Online Advertising Go to Topic

Buy Online | Tit For Tat to Treat For Tat - A Holistic Journey by Dr.Pal

A BOOK ON HUMAN RELATIONS Tit For Tat To Treat For Tat - A holistic Journey “No one loves you, you make yourself lovable.” Authored By; Dr. Harvinder Pal Singh Foreword by : B. L. Chawla (Father of Kalpana Chawla) Know How To: Control your rage. Grow from Rich to Elite. Understand your Spouse. Earn Respect and Love from Society Get Happiness, Success and Stress-Free Life. “YOU WILL NEVER BE THE SAME AFTER GOING THROUGH THIS BOOK” To read more book review click here Book your copy tod

Ethics in Advertising

E thics In A dvertising An Overview of Marketing Tactics and the Ethical Implications Advertisers employ many different strategies to sell products. Discover what some of them are and learn the ethical questions that arise from the use of such tactics. It’s no secret that advertisements are supposed to persuade you to buy a product. That’s their job. Advertising may attempt to educate you or entertain you, but beneath it all, the ultimate goal is always to sell you. So, it’s only natural

Leading staffing and human resources consulting firm

Worksource is a full-fledged staffing and human resources consulting firm that is a single point destination for your middle and top management hiring needs. We focus on managerial talent and place professionally qualified executives across levels and functional disciplines. Besides being process......