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MARKETING SCIENCE
 

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Topic of the week :  Global Brand Strategies     Go to Topic
The complexity of growing a brand across markets, cultures and regions...
 
Global brands Vs Local brands
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Institutionalizing Strategy To emphasize systems, style, staff, skills, and super-ordinate goals, we need to look at how strategy is institutionalized. An institution is a collection of values, norms, roles and groups that develops to accomplish a certain goal. The institution of education, for example, developed to prepare children to be productive members of society. To institutionalize a business strategy, business leaders must also develop a system of values, norms, roles and groups that wi
Debates in "MARKETING SCIENCE"
0 referals, 4 arguments, 1 views
I read a blog post the other day where someone answered the good old marketing question being - "is marketing art or science" . Let me tell you all, this is a very tricky question. Let's just clear that question once and for all.  
Idea Contests in "MARKETING SCIENCE"
Web marketing is hot now. It has tremendous potential and hence will attract serious talent in the next few years. Before entering into such an industry, it becomes important to have your foundation set right. There are certain elements which needs to...
Trends and Insights in "MARKETING SCIENCE"
9 referals, 4 comments, 127 views
Nice one thanks
good article, it will help me very much
Q & A in "MARKETING SCIENCE"
In India, still online markerting is picking up. But with a high speed. Once internet is available in every corner and people understand its importance, we can see its actual productivity everywhere.
Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. Whilst digital marketing does include many of the techniques and...
  Topics in MARKETING SCIENCE
 
 
 
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