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MARKETING SCIENCE
 

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Topic of the week :  Global Brand Strategies     Go to Topic
The complexity of growing a brand across markets, cultures and regions...
 
Global brands Vs Local brands
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First appeared the standardization adepts, then, came the voices against, and at least, those who preferred to stay in the middle. The truth is that never ever a brand had made a total standardization. Only Coca-Cola had made something similar, but in some markets, it made a few adaptations because there were several points that could be controversial in some markets. In the beginning it was the crazy era with the scale economies that globalization could bring; then, segmentation became the key
9 referals, 4 comments, 127 views
Nice one thanks
good article, it will help me very much
How to increase sales within same footfalls In the timewhen footfalls are lower then expected. I want you all to focus on sellingskills and service standards then any other aspect. How you can achieve morewith same footfalls in the key to achieve...
9 referals, 2 comments, 78 views
good one
Commented by SANJAY SOOD, Head/VP/GM-Marketing, LOTUS GROUP  | 3 years ago
there is still a long gap between prospective customers and the serious users of the internet. Mostly prospective customer's information base is 10% internet and balance 90% other sources. That's why we are currently consentrating on other marketing...
112 referals, 8 comments, 546 views
its really gud
People are still afraid to post business opportunities on Social Networking portals. More the direct opportunities posted on such portals, more the benefits
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Leading ITES/BPO Consultants
Leading ITES/BPO Consultants