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Topic of the week : Global Brand Strategies Go to Topic

The complexity of growing a brand across markets, cultures and regions...

Global brands v/s Local brands

Global brands

Local brands

GENERAL STRATEGIES FOR GLOBAL BRANDS

First appeared the standardization adepts, then, came the voices against, and at least, those who preferred to stay in the middle. The truth is that never ever a brand had made a total standardization. Only Coca-Cola had made something similar, but in some markets, it made a few adaptations because there were several points that could be controversial in some markets. In the beginning it was the crazy era with the scale economies that globalization could bring; then, segmentation became the key

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Argue

Is Marketing a science or an art?

0 referals, 4 arguments, 1 views

	Referred by Rohit Khanna, Project Leader/Managing Consultant, Accenture \| 3 years ago
	I read a blog post the other day where someone answered the good old marketing question being - "is marketing art or science" . Let me tell you all, this is a very tricky question. Let's just clear that question once and for all.

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Topics in MARKETING SCIENCE

Reaching Out to the Bottom of the Pyramid Go to Topic

Is Real Indian market at the bottom of the pyramid?

Yes

How to tap the market at the bottom of pyramid


	10 Innovating decentralised and efficient market
	4 Ensure your product aligns with their aspirations/goals.
	3 We should see them as producers rather than consumers

Future of Retail Branding in India Go to Topic

How to build a successful Retail Brand?


	3 Be Seen...
	2 Customer should understand brand value
	2 Promos and promos

Does Private labels dent establish FMCG brand share?

Yes

Social media marketing Go to Topic

IMPORTANCE OF SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING: is the best strategy of promoting your Business or website through social media channels and it is a very important strategy that will get you popular in online and generate massive amounts of traffic to the website. Most important thing in Social Media marketing is “Social Media Marketing is a Communication Channel it is not a marketing process” Social Media Marketing is important for Business in following fields Online Brand Management Public Relations Social Networkin

dopamine and success


	1 Dopamine and marketing
	1 Its all about Social Media Ecology !!!
	0 Its Word of mouth marketing through a new medium

Online PR Go to Topic

PR tools & tactics

Hi..I am working on a dissertation paper and my topic is "Specialized PR tools tactics are used to achieve specific PR objective". Kindly help me to finish this paper which is a part of my MBA programme, by answering few questions. QUESTIONNAIRE Name of the Respondent : ____________________________________________________ Company : ____________________________________________________ Designation : _________________________________________________

An invention and a product that is best sold by word of mouth. Alternatively by a great brand and PR support. Being an


	0 entraprenal venture with low capital deployment. What would be a good channel to develop & sell. Margins can be 30-40%

Online Advertising Go to Topic

Ethics in Advertising

E thics In A dvertising An Overview of Marketing Tactics and the Ethical Implications Advertisers employ many different strategies to sell products. Discover what some of them are and learn the ethical questions that arise from the use of such tactics. It’s no secret that advertisements are supposed to persuade you to buy a product. That’s their job. Advertising may attempt to educate you or entertain you, but beneath it all, the ultimate goal is always to sell you. So, it’s only natural

Yahoo big budget advertisements to beat Google and Microsoft

Yahoo has started the advertisement campaigns in order to beat Google and Microsoft. Yahoo at any cost wants to strengthen its reputation . Recently Comscore Inc, an internet measuring firm has revealed some stunning facts based on its recent study ,” One out of 10 minutes spent by a person on the internet is spent on a Google-run site.’ This shows that Google is capturing the market speedily. The study also revealed the fact that Google dominates internet landscape in India and Brazil.Yahoo is

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