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MARKETING SCIENCE
 

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Topic of the week :  Global Brand Strategies     Go to Topic
The complexity of growing a brand across markets, cultures and regions...
 
Global brands Vs Local brands
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First appeared the standardization adepts, then, came the voices against, and at least, those who preferred to stay in the middle. The truth is that never ever a brand had made a total standardization. Only Coca-Cola had made something similar, but in some markets, it made a few adaptations because there were several points that could be controversial in some markets. In the beginning it was the crazy era with the scale economies that globalization could bring; then, segmentation became the key
Web marketing is hot now. It has tremendous potential and hence will attract serious talent in the next few years. Before entering into such an industry, it becomes important to have your foundation set right. There are certain elements which needs to...
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