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Retail & Supply Chain Professionals
 

To share knowledge, information and insights on retail & supply chain issues....

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retail, FMCG, India, "organized retail", economy,"supply chain",logistics,SCM,inventory,warehouse,retail sector,retail news

Category: Business Area
Industries: Retail Chain/Logistics
Functional Areas: Channel Management
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Members: 12919
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Content Marketing is about creating compelling contagious content and...
 
Why  Online Reputation Management  (ORM) ? Because in the Online World, you will have larger audience and people are talking about every Ups and Down of their life online.   wikipedia defines reputation management as the process of tracking an entity’s actions and other entities’ opinions about those actions, reporting on those actions and options; and reacting to that report creating a feedback loop. Reputation means how your brand looks online positively or negatively and now traditional PR i
 
Content marketing is undoubtedly one of the hot digital marketing terms of 2012, but there’s far more to identifying—and implementing—a successful  content strategy  than simply creating content. In fact, when considering the components of creating a content marketing strategy, writing is the easy part of the equation. In today’s increasingly crowded content marketplace, your brand needs to know how to not only  create and   implement  a content strategy that will help you achieve your pre-dete
13 referals, 7 comments, 15 views
Big Bazaar is no way 'sasta'.Being one of the early entrants they are exploiting the word,a certain basket only is slightly cheaper while other goods like private labels(without any quality guarantee)sell like branded owing to unaware consumer.At best...
Manager has to be a good leader but his designation doesn't allow to become 100% leader. Most of the time manager has to work to satisfy top management in course of which his leadership qualities get affected.
Commented by Ajeet Pratap, Marketing Officer, Aerobok Shoes Pvt. Ltd.  | Topic:  We are branded  | 4 months ago
The Vini group has come up with virgin ideas to position its brands among competitors to stay out of competition. I would rather see the campaigns & strategies as "Brand Promise". Promise & keeping it anyway is of paramount importance for any Brand....
Commented by Virag Shah, Confidential  | Topic:  Advertising is the key  | 6 months ago
Yes, true sumanji.. Thanks for share your views..Nokia is still on no.1 position despite of Samsung's strategy. However, Samsung is sill trying to take over Nokia and already break Nokia'a market. But, on service point of vie Nokia is still good...
Dear Sir, Many thanks for your response, The 7 Habits of Highly Effective People Signature program schedule on 23rd & 24th Sept 2011 at Hyd. As we have upcoming with the Leadership Workshop in Bangalore. May I request you to help me with your email id...
Designer ethnic contemporary women’s wear brand Kazari ( An intiative of Kazari Apparels Pvt. Ltd.) is looking  for  franchise retail partners  to expand across India and overseas. Visit us at www.kazariapparels.com   www.facebook.com/kazariapparels
0 referals, 17 comments, 46 views
I agree with Mr. Khan,it's not something that can be expressed in 2-3 lines. It's very time taking process to distinguish yourself from crowd. I'd recommend you to go through a book called "Kellog on Branding", you will get your answers.
1677 referals, 18 comments, 78 views
Commented by Ankit Gandhi, MBA student, Omegan School of Business  | Topic:  Mad ad world!!  | 8 months ago
it looks like Advertise maker now a days become more focus on viewers and they don't care about the age of viewers and what impact of their ad on particular age of viewers . i would say in each and every ad sensor board should involved to magnify the...
Referred by Hiren Sheth, Cust. Service Manager, ICICI Bank  | Topic:  Personal Development  | 11 months ago
It's been interesting to tune into a recent debate about what makes people successful in their chosen profession. Proponents on one side stridently proclaim that education is the key. On the other hand, high-profile school dropouts who have become...
Every entrepreneur needs to be honest about their strengths and weaknesses, and realistic about their reasons for choosing the startup route. For any entrepreneur, even the best business  opportunities , if entered for the wrong reasons, will likely...
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