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Retail & Supply Chain Professionals
 

To share knowledge, information and insights on retail & supply chain issues....

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retail, FMCG, India, "organized retail", economy,"supply chain",logistics,SCM,inventory,warehouse,retail sector,retail news

Category: Business Area
Industries: Retail Chain/Logistics
Functional Areas: Channel Management
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Members: 12919
Jobs: 153
Articles: 405
Questions: 184
Debates: 274
Idea Contests: 155
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Content Marketing is about creating compelling contagious content and...
 
Why  Online Reputation Management  (ORM) ? Because in the Online World, you will have larger audience and people are talking about every Ups and Down of their life online.   wikipedia defines reputation management as the process of tracking an entity’s actions and other entities’ opinions about those actions, reporting on those actions and options; and reacting to that report creating a feedback loop. Reputation means how your brand looks online positively or negatively and now traditional PR i
 
Content marketing is undoubtedly one of the hot digital marketing terms of 2012, but there’s far more to identifying—and implementing—a successful  content strategy  than simply creating content. In fact, when considering the components of creating a content marketing strategy, writing is the easy part of the equation. In today’s increasingly crowded content marketplace, your brand needs to know how to not only  create and   implement  a content strategy that will help you achieve your pre-dete
Perfect Branding is done using different kind of classifications. For Example, in a garment shop the dresses are classified into age group. Also people of old age will not be comfortable with the dresses of youth, so they would prefer their own...
1105 referals, 63 arguments, 169 views
MBA should not be the minimal criteria for being manager; but good MBA study obviously helps to groom anyone towards managerial role. Throughout the life everyone is being learned in various facet of learning but MBA is one of the most integrated ways...
Argument added by Anna George, Web Analyst, NichePro Consulting LLC  | Topic:  Brand engagement culture  | 4 months ago
All the brands, whether global or local, are at the mercy of the consumer. All the products are manufactured targeting the consumers, so they are the ones who decides the faith of a brand. Regards, Anna George, Web Analyst, Nichepro Technologies....
128 referals, 15 arguments, 39 views
I do not believe that any economic opportunity is a wrong one of apprehensions as juxtaposed or summarized by zealots. FDI would naturally rake in lots of internal competition as well as prop up the nations resources untapped so far. Let it galvanize...
Argument added by AMISH, Admin/Facilities Manager, VKVC  | Topic:  India and its development  | 4 months ago
The approach to the J&K issue would have been different and handled more effectively and emphatically. Nehru was a meek socialist, whereas Sardar was a open minded far sighted statesman and achieved what otherwise would have been a fragmented states of...
43 referals, 20 arguments, 82 views
Why not? See, Walmart is a global company. It is not only doing business in First world, but also in the Third world countries. And is very successful at that. And India is a developing market, with the middle and upper middle class on a platter to...
Well said Mr. Srinivas Suravajhala Apparently my very first post was of this kind, however from the kind suggestions from esteemed people here I deleted that post most humbly. I didn't regretted a bit about that as I understood that promotions aren't...
1602 referals, 11 arguments, 25 views
Argument added by Virag Shah, Confidential  | Topic:  We are branded  | 4 months ago
not at all. Majority such things happen in Retail sector, home appliance and many other segments. But, it does not mean that, it values go down. Majority today the war is going about "Pricing" as well as brands are finding innovative ways, promotional...
2320 referals, 42 arguments, 112 views
Argument added by Rathin Deb, Freelance Retail Consultant  | Topic:  India and its development  | 4 months ago
Vinoy I agree with you but I am confident that a person like Ajim Premji will definitely turn the schools in to a learners paradise. Being free more care will be taken so that it meets its goal.   
0 referals, 26 arguments, 89 views
Retaining a customer is a bit easier as you already know him,you know his likes and dislikes.. importantly you can learn why he wants to go and can resolve and get him stay with your company...
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