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Retail & Supply Chain Professionals
 

To share knowledge, information and insights on retail & supply chain issues....

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retail, FMCG, India, "organized retail", economy,"supply chain",logistics,SCM,inventory,warehouse,retail sector,retail news

Category: Business Area
Industries: Retail Chain/Logistics
Functional Areas: Channel Management
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Content Marketing is about creating compelling contagious content and...
 
Why  Online Reputation Management  (ORM) ? Because in the Online World, you will have larger audience and people are talking about every Ups and Down of their life online.   wikipedia defines reputation management as the process of tracking an entity’s actions and other entities’ opinions about those actions, reporting on those actions and options; and reacting to that report creating a feedback loop. Reputation means how your brand looks online positively or negatively and now traditional PR i
 
Content marketing is undoubtedly one of the hot digital marketing terms of 2012, but there’s far more to identifying—and implementing—a successful  content strategy  than simply creating content. In fact, when considering the components of creating a content marketing strategy, writing is the easy part of the equation. In today’s increasingly crowded content marketplace, your brand needs to know how to not only  create and   implement  a content strategy that will help you achieve your pre-dete
Idea added by AMISH, Admin/Facilities Manager, VKVC  | Topic:  Life on Credit  | 3 months ago
There is always a lure to having a card handy. But then if you are wise, then you would spend it only on things you would want to buy instead of ending up with things that you would ruefully reckon you were led into. And if you use it wisely, then you...
Idea added by Anna George, Web Analyst, NichePro Consulting LLC  | Topic:  Changing market trends  | 4 months ago
There are no drawbacks in social media marketing as it is the easiest way of marketing one's business. From client's side this kind of marketing will give his business world wide visibility, and from the marketing division side, they just need to be...
Hi Dear, I am Vaibhav Chawla, a Doctoral Student at II M K. I request you to fill this research survey http://bit.ly/ruXKOY if your job provides customer service opportunities. Thanks
Idea added by AMISH, Admin/Facilities Manager, VKVC  | Topic:  Changing market trends  | 5 months ago
Branding and advertising goes hand in hand. Trends have to be kept in mind while designing advertisement or the branding of the products. As in life cycle, interests differ at every stage of our lives, like so it is with the product's life cycle or...
Idea added by Anna George, Web Analyst, NichePro Consulting LLC  | Topic:  Advertising is the key  | 6 months ago
A branded stuff always gives confidence to the person. It would also give a secured feeling. When the price of Non-branded item is low, obviously the customer will have a fear in his inner mind that the item would get ruined anytime anywhere. Another...
That is right Mr. Ravindra Sharma. These days customers are happy to get things done right from home. E-Commerce technology was introduced keeping this psychology of customer in mind and it has been a great success world wide. In India its high time...
Innovations in terms of promotions, small events, visual merchandising exercises and add to it that "You are my number 1 customer" spirit should be able to sustain and retain a lot of your customers! Every penny spent by your customer needs to be spent...
I do not agree with this arugement - none qualify as best brand as Infosys comes to the Best Category.
If the marketing and promotional activities are handled well, branding automatically happens.
1056 referals, 13 ideas, 74 views
I think just one feature article about you in a major publication can bring you a flood of orders – overnight. When you get publicity, you get something that no other kind of marketing can give you – a 'endorsement’. People assume that if you are the...
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