Pleasing the Indian Consumer

all about how to please the India consumer. playing the mond games.

Tags:	retail, indian consumer, customer, buyer, pleasing
Category:	Business Area
Industries:	Banking, FMCG/Foods/Beverage, Internet
Functional Areas:	Consumer Sales
Moderation:	All Members
Visibility:	Everyone
Members:	1284
Jobs:	95
Articles:	145
Questions:	41
Debates:	18
Idea Contests:	16

more >>

Join community

Rate :

more actions >>

Report abuse

Topic of the week : Leaning into a downturn: Impact on Consumer behavior and romancing them back Go to Topic

As we move into what has the makings of the most severe downturn, we will...

Is Recession totally changing the consumer behaviour??

Yes

How to convert footfalls into real buyers in big retail outlets?


	5 Right Brand/Category Mix- Location & Size
	4 Enhanced Value Delivery
	3 Proper customer services

Community Board

Prev12 3 Next LastShowing 1 - 10 of 27

Argue

NEW MARKETING changes BUSINESS

252 referals, 5 arguments, 0 views

	Argument added by Anand Hisaria, Sales Executive/Officer, Balaji Ayur \| Topic: New Consumer Marketing \| 1 year ago
	Yes ! Especially if the product, the company is marketing is a high value/technology product to which higher middle class and affluent class are the target customers since most of the internet users belongs to these two classes in India. You see the...

Argue

An Advertisement can sell everything ?

1009 referals, 19 arguments, 66 views

	Referred by Sandeep K. Das, Purchase, Supply Chain & Administration, SIFPSA \| 1 year ago

Argue

DOES EDUCATION IS LOSING ITS IMPORTANCE NOW A DAYS????

3 referals, 1 arguments, 0 views

	Referred by MAULIK SHAH, Assistant Professor, SRK Institute of management and computer application \| 1 year ago

Argue

Is media playing their role with responsibility in support of good governance today?

6 referals, 1 arguments, 3 views

	Referred by Sandeep K. Das, Purchase, Supply Chain & Administration, SIFPSA \| 1 year ago

Argue

Can a product be rebranded after being reconditioned??

248 referals, 12 arguments, 54 views

	Referred by Deepti Kulkarni, HR Consultant, Trainer, Coordinator @AKSPL \| 2 years ago
	I had come across this amazingly interesting Q&A on a website peerpower.com by a gentleman called Praveen Varma. The beauty of this question is that it has a very pendulous quality because if you really look at answers that are possible they are easily...

Argue

Has Supply Chain Management, as a profession really evolved in India ?

288 referals, 13 arguments, 70 views

	Argument added by ujjval jain, All roles for me, Abhishek Ent \| Topic: Supply Chain Management: Opportunities & Challenges \| 2 years ago
	I support Shailena's views here. Yes Mr Mathur, with my experience of a retailer I have seen giants like HUL, Garnier etc faltering in distribution networks. The reason is simple, as we still have more than 90% of our retail market unorganized which I...

Argue

Need of digital library for newspapers in India??

0 referals, 1 arguments, 1 views

	Referred by Megha Goel, MBA/PGDM student, Institute Of Management Studies And Research, MDU, Rohtak \| 2 years ago
	The challenge of preservation of traditional newspapers has to be answered soon in the wake of technological advancements and need of universal access. IT companies and government must do something to ensure that the precious content is not lost....

Argue

I AM LOOKING FOR A BIG MANAGEMENT GROUP THAT DEALS IN COMMUNITY DEVLOPMENT AND SOCIAL SERVICES.

0 referals, 0 arguments, 0 views

	Referred by NAROTTAM PRASAD, TERRETERY SALES MANAGER \| Topic: Measuring Marketing ROI \| 2 years ago

Argue

Tiger Woods scandal: Should private lives of public figures be open to scrutiny?

145 referals, 37 arguments, 247 views

	Argument added by varsha, technical manager(QMS) \| Topic: Role of media & its effects \| 2 years ago
	no definetly not... may be it help few agency for increasing their TRP.. ill suport NOOOOOO FOR THIS ARGUMENT nice debate

Argue

World is crying from financial crisis, Do you think thats its good time for INDIA to come up and take the challenges ????

0 referals, 1 arguments, 0 views

	Referred by sabil ansari, Supervisor sales, ABA Group \| 2 years ago
	World is facing the most difficult task and in 2010 it would be more painfull for most of the rich countries to face financial crisis and presently all are trying to make planning to stay out of trouble, But other hand INDIA is having a grear...

Prev12 3 Next LastShowing 1 - 10 of 27

Topics in Pleasing the Indian Consumer

Global Best Practises and Successful Models in Health Care Management Go to Topic

Sweet solution to honey fraud

French researchers have developed a test to distinguish 100 per cent natural honeys from fake products adulterated with other substances, reports the Journal of Agricultural and Food Chemistry. The high price and limited supply of honey has tempted some beekeepers and food processors to sell impure honey containing inexpensive sweeteners, such as corn syrup, inverted syrups and high fructose corn syrup, claims one of the researchers Bernard Herbreteau. Adulterated honey is almost indistinguisha

Man holds 100 Guinness records

NEW YORK, April 15 (UPI) -- A New York man has become the first person to simultaneously hold 100 titles in the Guinness Book of World Records following a mass poetry reading. Ashrita Furman, 54, obtained his 100th simultaneous record Tuesday by organizing a group that read a poem, "Precious" by late Indian spiritual leader Sri Chinmoy, in 111 languages in New York's City Hall Park, the New York Daily News reported Wednesday. "It was fun learning about many of these languages -- quite a few I n

Battle of Telephonia: Per Second paisa Bolta Hai? Go to Topic

Will DOCOMO be a success?

Yes

Airtel,Vodafone & Idea joins "1 paisa per second" tariff war

Yes

Is your Sales Prospect well qualified? Go to Topic

How to qualify a sales lead?


	4 Identify the decision makers need.
	2 Validate Lead generation!
	1 a thumb rule to confirm the "need"

Are You A Knower Or A Learner When Selling?

Learner

Knower

Emotional Consumer Brand Benefit with Social Benefit Go to Topic

Facebook and Twitter guide flavour firm’s consumer research

By Jess Halliday, Food firms wanting to capture the views and tastes of consumers need to tap social media, says Symrise, which is now dedicating resources to using emerging online tools. Websites like Twitter, Facebook and MySpace have heralded a new era for the internet, and are used by consumers as tools to communicate with friends and express their views on all manner of subjects. For food ingredients suppliers, they have immense potential for identifying trends and capturing feedback that

Allergy specialists suggest warning symbol for foods, non-foods

Use of a common symbol to indicate the presence of individual allergens in food and personal care products could help allergy sufferers identify products to avoid – especially in multi-lingual communities, say specialists from Imperial College. Incidence of allergy has been increasing. In the UK some 1.8 per cent of children now have peanut allergy; in the US, 8 per cent of children and 4 per cent of adults have a food allergy. This means it is vital that people with allergies (or parents) can

With Engagement Comes Responsibility Go to Topic

Brands and Social responsiveness

Agree

Disagree

Overweight kids more responsive to branded foods: Study

Overweight children are more easily led by food advertising and branding than non-overweight children, according to a new study published in the journal Appetite. The food industry has been under pressure to reduce the amount of advertising to children for many years, and voluntary action is already being taken by companies including Nestle and Dannon, which have signed up to a self regulation scheme to ensure products marketed towards children meet nutritional standards. This latest study aime

Measuring Marketing ROI Go to Topic

How do you measure advertising ROI?

Top Rated Answer :

The best idea is always feed back forms, where customer has to fill that how he came to know about the adv. When cust is on shop to buy the product comapny can ask him to fill the feedback forms also from internet buying companies always asks to...

What type of marketing offers the best ROI?

Top Rated Answer :

Depends on what product category you are talking about. There is nothing called the best ROI. Best ROI will happen if the marketing you are entering into is a niche product and one that doesnt have competition. But again in some of the categories...

Engaging the Consumer 360� Go to Topic

For Fast Moving Consumer Goods, is ground activity beneficial?

Ground activity/Direct Consumer contact is the way to go

Find the best SKU, position it around and go 360 degrees!

What one have to consider when establishing a consumer products competition?

Latest Answer :

Need to keep track of each and every move of your competitors. This will help you to keep your business steady and you can give tough competition to him. And for sure you need to know their weakness which is your strength.....

Consumer-Centric Holistic Measurement Go to Topic

How should we measure audiences in integrated media world?


	1 Effectiveness
	0 Attitudes And Beliefs

Audience Measurement: Important Media Factors to Consider


	2 Niche Content
	1 Demographics
	0 Combination of all

The Changing Face of Consumer Expectations Go to Topic

Is Indian consumer is more interested in quantity than in quality?

Quantity

Quality

Best ways of pleasing Indian Consumers

India is a society where modern and traditional values co-exist, and marketers would do well to understand this ability to include. Various instances of this `and-ness' exist, be it the seeming contrast between the need for power play and equality of opportunity, or a democratic system and the importance given to political heirs. Now look at the approaches to please the consumers : Understand the interplay of modern and traditional values at work in your category and address it, to emerge a win

Role of Intuition in Consumer Engagement Go to Topic

Role of Intuition in Consumer Engagement


	0 Get consumers involved
	0 Intuition is key

Who Wants to do MBA ???

Top Rated Answer :

in 2007 i finished my B.com. this coming year i will join for M.com after finishing my M.com, i'll do MBA. Bcoz of financial prob i had planned like this. And also im not interested to do correspondence courses.

all about how to please the India consumer. playing the mond games.

retail, indian consumer, customer, buyer, pleasing