To share knowledge, information and insights on rural marketing in India
| Tags: | marketing, rural, strategy, "new markets" |
| Category: | Business Area |
| Industries: | FMCG/Foods/Beverage |
| Functional Areas: | Consumer Sales |
| Moderation: | All Members |
| Visibility: | Everyone |
| Members: | 928 |
| Jobs: | 118 |
| Articles: | 83 |
| Questions: | 26 |
| Debates: | 24 |
| Idea Contests: | 26 |
Topic of the week : Survive credit crisis
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Most newspapers have written extensively about the financial crises of major...
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Debates in "Rural Marketing"
363 referals, 82 arguments, 427 views
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customer retension is always a better option if you have capacity to keep your customers satisfied in the long run .
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212 referals, 9 arguments, 17 views
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It is alarming when you see the statistics in http://www.centad.org/focus_76.asp Figures quoted range from 20 to 25% Implication: Every 5th, if not 4th medicine being sold in over 600,000 retail chemist shops is fake. Based on this assumption, the...
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Idea Contests in "Rural Marketing"
242 referals, 8 ideas, 30 views
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of course the are quite innovative promotional tool but has not cought much attention.
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0 referals, 13 ideas, 257 views
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As per my experience most of the staff does not have indepth product knowledge- they try to convince customer on factors not asked by customers which makes buyers irritated and result in lose of sales , knowledge of promotions running in the market is...
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Trends and Insights in "Rural Marketing"
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It's been interesting to tune into a recent debate about what makes people successful in their chosen profession. Proponents on one side stridently proclaim that education is the key. On the other hand, high-profile school dropouts who have become...
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My dad and I were talking about his recent financial turnaround, and one of the things he said was that he loves being free of debt. My dad doesn’t have the best of credit, and he isn’t wealthy. He has a decent income, an old car that seems to run...
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Q & A in "Rural Marketing"
5 referals, 0 answers, 0 views
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What are the widely faced after sales service issues in consumer durables category, especially in rural markets
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0 referals, 0 answers, 4 views
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How would you rate the performance of agri-retail chains set up in rural markets by corporates?
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Topics in Rural Marketing
