A rural household would be selected through a meticulous procedure undertaken through our network of agents comprising of a graduate unemployed youth and at least one educated & married woman. A single business opportunity would not suffice for the family to engage. Thus based on our survey and research we have designed a bouquet of products and services so as to guarantee a minimum accrual to the household.
| Tags: | Rural Retail, UP, FMCG,Rural Markets, Innovations, Self-employment, HR |
| Web Url: | http://toostep.com/Rural_Retail_Network |
| Category: | Business Area |
| Industries: | Retail Chain/Logistics |
| Functional Areas: | Business Models |
| Moderation: | All Members |
| Visibility: | Everyone |
| Members: | 340 |
| Jobs: | 84 |
| Articles: | 91 |
| Questions: | 14 |
| Debates: | 16 |
| Idea Contests: | 7 |
Topic of the week : Various formats of organized retail
Go to Topic
As retail industry is going to be something really big in the coming days...
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Debates in "Rural Retail Network"
0 referals, 0 arguments, 0 views
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569 referals, 5 arguments, 26 views
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The relative nascence of social media marketing is both a challenge and an opportunity. On one hand marketers cannot afford to underestimate the power and potential of this vast and global phenomenon. At the same time, they simply cannot trow away...
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Idea Contests in "Rural Retail Network"
5 referals, 12 ideas, 433 views
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Now a days there is a huge traffic on internet for online sales and purchase. More and more people are doing e-tailing than retailing these days, people now can get anything and everything with just a click. And these days many are venturing into...
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22 referals, 7 ideas, 169 views
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i agree with Akhilesh, but as said by Mr. Deepak, by promoting a product we can capatalise the increamental of sales during given period, but as a retailer we will be not creating a customer demand. the customer demand topic is different subject.
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Trends and Insights in "Rural Retail Network"
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The Pope and KFC A Marketing Consultant employed by KFC gained an audience with the Pope, and offered him a million dollars if he would change 'The Lord's Prayer' from "give us this day our daily bread" to "give us this day our daily chicken." The...
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100 referals, 2 comments, 39 views
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Well said Deepak I too agree with you on the BLUE OCEAN startegy. Am a great fan of the book as well and I've been bringing it to my practical use, especially the EXCEPTIONAL UTILTY part of it. It's the kind of approach that is required to break...
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Q & A in "Rural Retail Network"
5 referals, 0 answers, 0 views
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What are the widely faced after sales service issues in consumer durables category, especially in rural markets
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0 referals, 0 answers, 4 views
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Organised retail has been in a tailspin over the last one year in the wake of the economic slowdown. However, rural operators say the business is now thriving, thanks to government measures like the farm loan waiver and the NREGA. Organised retail has...
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Topics in Rural Retail Network
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