In the digital era, products will be distinguished by brand more than by its functions or quality. Since 1999 SAMSUNG Electronics is practicing global brand communication strategy. Based on the research done by Interbrand INC., USA, SAMSUNG Electronics is the fastest growing brand from 6.4billion USD (2001) to 12.55 billion USD (2004) in brand equity. Values:- People : We value our people with a strong belief in "A company is its people" philosophy & provide opportunities to perform their full potential. Excellence : We give our best efforts with endless passion & challenge spirit to become world best in every ways. Change : We rapidly take the initiative in executing change & innovation with a sense of crisis: we can not survive if we do not constantly strive to innovate. Integrity : We act in a right and ethical way in all manners, ensuring fairness with honor and grace. Co-prosperity : We take full responsibilities as a good corporate citizen in pursuit of mutual prosperity of our community, nation and human society.
| Tags: | Samsung,electronics,consumer, |
| Web Url: | http://toostep.com/Samsung_Electronics |
| Category: | Company Network |
| Company Name: | Samsung Electronics |
| Industries: | Semiconductor |
| Moderation: | All Members |
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| Members: | 241 |
| Jobs: | 30 |
| Articles: | 8 |
| Questions: | 1 |
| Debates: | 2 |
| Idea Contests: | 6 |
Topic of the week : Start an Import Export Business
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Get a look inside the Import-Export industry by sharing knowledge and...
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Dear Sir, You should register with Directorate General Foreign Trade for Import Export Code no. Its a unique code given to all exporters and importers without which Exports and Imports are not permitted. For further info feel free to contact,...
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Good one
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hi
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Very true, good one, thanks for sharing.
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Details of Case Samsung had made the decision to adopt design as a source of competitive advantage in the 1990s. Earlier, the company's products had been uninspiring and undifferentiated. In the early 1990s, the Group chairman, Kun-Hee Lee (Lee),......
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What are the standards that have been adopted by Samgsung for supporting their business: Some of them are as under: • Identify the key outcomes, behaviours/skills and knowledge required for best practice • Will inform organisational marketing and......
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First lets understand what wimax is ...... WiMAX , the W orldwide I nteroperability for M icrowave Ac ce s s, is a telecommunications technology aimed at providing wireless data over long distances in a variety of ways, from point-to-point links......
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