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Yash Technologies
 

YASH Technologies a true global organization, we offer our clients, partners and employees a wealth of cross-cultural expertise and knowledge to ensure a Return on Investment (ROI), sustainable and profitable long-term growth. YASH's solutions allow companies to improve corporate performance by enabling and analyzing key elements in the managerial aspects of business. YASH Technologies is ISO 9001:2000 certified & SEI CMMI (Level 3) certified company. YASH's edge comes from its proven expertise in the areas of ERP, CRM, SCM, Portals, Content Management, Business Intelligence, Supply Chain and e-business applications. YASH uses a viable Global Delivery Model in deploying relevant and cost-effective solutions to its clients worldwide. A winning combination of technical excellence and domain expertise across key industry verticals - Automotive, Financial Services, Healthcare, Manufacturing, Pharmaceuticals & Retail - enables YASH to make technology relevant to its customers & helping them achieve global competitiveness.

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YASH Technologies (Pioneer in SAP Projects)

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Topic of the week :  What is branding?      Go to Topic
This topic will answer  following  questions and address topics like: 1)...
 
This post is a part of series of article on branding. The previous post was “Branding is the most oversold but least understood expertise” . Breaking the myths and discovering the facts. You won’t believe one gentleman really mailed me the recipe for a unique sushi dish. And this enthusiastic lad was so serious about the whole thing that he also sent me a list of good restaurants in Delhi where I can go and have it. I nicknamed him “sushi peddler” (What say? J). Well now let’s get back to the j
 
A Brand is a name of a product service or concept that is publicly distinguished from other products services and concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name. Positioning the name of the product service or concept in the minds of the consumer in a profitable/(may be)unprofitable manner is called branding.
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