Sept 08 to till date with SUNDIRECT TV PVT LTD ( One of the leading DTH Service provider) as Zonal Sales Promotion Manager. Key Task Handling Sales Promotion Conceptualize and execute sales driven marketing communication and promotions Concept generation, budgeting and logistical planning for all BTL activities Brief and finalization of all Marketing Communication tools including Visual Merchandising material, POS / POP material, packaging, Press Releases, advertisements, among others along with co-ordination with various agencies for the same Working in close coordination with the retailers and merchandisers to Brand awareness and thereby improve sales throughout the region. Collect feedback from each retail outlet based on sales and offer counter measures. Implement written launch plans outlining the launch process, present launch plans to senior management for approval, and track actual unit sales and gross margin performance for new launch Strategic Market Research and Intelligence - Gather relevant information by monitoring the market and competitors activities. Present graphical representation of category wise sales for better clarity. Prepare reports and feedbacks in order to have basis for devising and implementing sale strategy in coordination with Zonal Sales Manager Analyze trends in sales, marketing /product/key account data and suggest improvement plans Set annual targets and budget for the team. Review and Analysis of teams performance. Sales / Business Development Managing/ Handling Channel network of Noida/Gr. Noida area. (which includes Appointment of Distributors/dealers) Development of Channel network and managing distribution. Aug 2007 with Taureg Marketing Pvt Ltd (Inalsa Home Appliances,), Noida as Deputy Manager (Marketing) Key Tasks Handled Product Management Launched new product into the market place to replace an existing product Meet with dealers, end-users, and the sales force to define new product requirements and work with product development to document these requirements in product specifications. Analyze competitive product offerings in terms of features and benefits as well as price points. Conduct new product training for the sales force and dealer network including providing test units to region managers and key dealers for use in demonstrations. Exhibit products at trade shows and attend trade shows to review competitors products. Brand Promotion Ensuring that the company is achieving the desired market share by strategic planning, conceptualizing, monitoring and coordinating all brand-related promotional activities (both ATL and BTL) Effective publicity and market development activities through cost control media plans by ensuring high level of brand visibility to public. Coordinate with agency representatives and be responsible for all brand related activities of the company- Print Campaigns, In-shop Branding, POPs, Outdoors Catalogues, Product Packaging and Product Branding. Handling all media planning and buying transactions for the companys brand in a highly cost-effective manner. Vendor management for sourcing of POS/POP and promotional items. Event planning, expert at organizing, coordinating and managing events like Trade shows, Exhibitions, Conferences and Get together. Nov 2004 with Air vision India Pvt Ltd (A Unit Of Noble Group, A 600 cr group, One of the largest Consumer durable company), Noida Ph-II as Asst Manager (Marketing) Key Tasks Handled Handling of Marketing Activities and product development of the company. Effective planning to Ensure Qualitative Marketing and development of the Products ( ACs, TVs, LCD, DVDs, Home Theatres) to achieve Maximum Sales Target. Review product pricing and gross margin goals for existing products annually and establish new product pricing. Activity promotion and Brand Management with Corporate/Advt. Agency. Developing existing products annually to get gross margin goals and establish new product pricing.