abhinav rohatgi's Profile
abhinav rohatgi | |
Co - Founder & VP, Ask Mobi Apps | |
 | Ask Mobi Apps  |
Professional summary
Started the career with an advertising agency helping my gain vital insights of advertising and then worked in Castrol for Product launch followed by in Intense Technologies as Asst.Product Manager providing product functionality and market strategy.
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Current Experience:
Co - Founder & VP, Ask Mobi Apps
Previous: Asst. Manager Product Management Group, Intense Technologies Pvt Ltd
Product Manager, Intense Technologies Limited
Asst.Product Manager, Intense Technologies Limited
Brand Assistant, Castrol
Account Manager, ADZAP Advertising Agency Duration
Client Servicing/Account Manager, Adzap Advertising Agency
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Institute Of Finance & International Management (IFIM), Bangalore
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5.0 Years
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marketing,advertising,brand management,product analysis,business analysis,mobile applications
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Contribution score:(151 points)
- Contacts: 57 connections, 61 following, 40 followers
abhinav rohatgi's Experience
| Current : |
Co - Founder & VP, Ask Mobi Apps |
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| IT Services | ||
Working from 2011 | ||
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Brief summary :
Monitor and interpret all trends that occur within the industry.Evaluating market size, competitor accomplishments and industry structures.Develop the product strategy to drive future business by accelerating growth in the business. | ||
| Previous : |
Asst. Manager Product Management Group, Intense Technologies Pvt Ltd |
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| Hyderabad | ||
Worked from 2008 to 2011 | ||
Brief summary :
Organization: Intense Technologies Pvt Ltd, Hyderabad (Duration April 2008 - Till Date) Division: Product Management Group Position: Asst. Manager Product Management Group Job Profile: Responsible for product planning and product marketing. This includes managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with cross-functional teams to deliver winning products. It includes ensuring that the product and marketing efforts support the companys overall strategy and goals. Key Responsibility Area: Defining the product strategy and development, business planning and project implementation across multiple products. Prepare product road map for new and existing products. Identifying product opportunities, developing and maintaining products to meet market and segment needs. Providing new vertical solution based upon product fitment. Work closely with the sales team to provide technical and market knowledge as required, giving presentations. Prepare marketing and promotional plan for the products. Responsible for complete product life-cycle from requirements to launch. Work closely with cross-functional teams to deliver new product features and products. Develop the core positioning and messaging for the products. Achievements: Build the knowledge base of all products mapping features, technical functionality and business value for all products. Initiated and led the successful building of the intranet site for the internal and external use which acts as a knowledge base for products. Introduced online marketing for the company by way of teaser campaigns, white papers and value papers. Implemented new marketing technique for sales by way of revising the sales approach which helped in increasing sales. Organized quarterly events which helped in brand building. Launched major new version of flagship product delivering a solution to lower costs and reduce risks for customers. Acclaimed as the youngest contributor to the Product Management Group. Organization: | ||
| Previous : |
Product Manager, Intense Technologies Limited |
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| IT Products | ||
Worked from 2009 to 2010 | ||
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Brief summary :
Worked on product and solutioning across verticals keeping the market and industry trends | ||
| Previous : |
Asst.Product Manager, Intense Technologies Limited |
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| Technology Consulting | ||
Worked from 2008 to 2009 | ||
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Brief summary :
Understanding business requirements and translating them to functional working with development and consulting to get the right mix for the clients. | ||
| Previous : |
Brand Assistant, Castrol |
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| Oil & Gas | ||
Worked from 2007 to 2008 | ||
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Brief summary :
1) Study of the Genset & Lubricant Market. Synopsis of the project: To analyze the genset market, the consumer purchase behavior regarding the engine oils and to map out Castrol’s position in this market. 2) Study of the LCV (Light Commercial Vehicles) market and engine oil usage pattern. Synopsis of the project: To analyze the LCV market and map out the engine oil usage and attitude study and Castrol’s position in this market. | ||
| Previous : |
Account Manager, ADZAP Advertising Agency Duration |
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Worked from 2005 to 2006 | ||
Brief summary :
ADZAP Advertising Agency (Duration May 2005 - April 2006) Division: Client Servicing Position: Account Manager Job Profile: Developing and maintaining current and new customer relationships for regional and national accounts. It includes managing the account by taking both ATL and BTL briefs made jointly by the clients. Prepare marketing strategies, proposals and creative briefs, present estimates and schedule billings. Contact vendors, request bids and manage orders. Act as a liaison between the client and the creative department and maintain approved project budgets and timeliness. Key Responsibility Area: Generate leads, target prospective clients and request meetings to make pitches and presentations. Work closely with the creative head to brief media, creative and assist with the formulation of marketing strategies. Acting as a link between, the client and advertising agency by maintaining regular contact with both ensuring that communication flows effectively. Overseeing the status of advertising campaigns. Presenting creative work to clients for approval or modification. Handling budgets and managing campaign costs. Strategize with the clients products, business culture and competition and formulate marketing and advertising campaigns. Achievements: Strategic Plan Development: Recommended a strategic plan for an infrastructure company which resulted in sales of 30 residential Apartments per month for continuous 4 months, generating more than 1000 enquires in 4 months and minimizing the companys expenditure to 15 %. Marketing Consolidation: Recommended an overall marketing campaign for a regional FMCG company which resulted in increasing the sales revenue from 24 % in FY 2005 to 40 % in FY 2006. Advertising Consolidation: Prepared and implemented an advertising campaign for a local restaurant chain which resulted in increasing the brand value and profitability. Campaign and Promotions Consolidated: Recommended a promotional plan for a retail outlet which resulted in increasing brand awareness and sales for the retail outlet. INDUSTRIAL TRAINING / INTERNSHIP Organization: Castrol India Ltd, Mumbai (Duration Nov 2007- April 2008) Division: Corporate Marketing Position: Management Trainee Projects Undertaken: 1) Study of the Genset and Lubricant Market. Synopsis of the project: To analyze the genset market, the consumer purchase behavior regarding the engine oils and to map out Castrols position in this market. Facilitation: Nilesh Malani - Brand Manger CT Agri 2) Study of the LCV (Light Commercial Vehicles) market and engine oil usage pattern. Synopsis of the project: To analyze the LCV market and map out the engine oil usage and attitude study and Castrols position in this market. Facilitation: Rajeev Govil - Brand Manager Trucks and Ancillaries | ||
| Previous : |
Client Servicing/Account Manager, Adzap Advertising Agency |
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| Advertising/PR/MR/Events | ||
Worked from 2005 to 2006 | ||
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Brief summary :
Developing and maintaining current and new customer relationships for regional and national accounts. It includes managing the account by taking both ATL& BTL briefs made jointly by the client's. Prepare marketing strategies, proposals and creative briefs, present estimates and schedule billings. Contact vendors, request bids and manage orders. Act as a liaison between the client and the creative department and maintain approved project budgets and timeliness. | ||
abhinav rohatgi's Education
Institute Of Finance & International Management (IFIM), Bangalore |
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| MBA/PGDM | |
| India | |
| From 2009 to 2009 | |
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Brief summary :
MBA with specialization in Marketing and IT . | |
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abhinav's communities
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35963 members, 590 jobs, 1219 articles, 573 questions, 1499 debates, 422 idea contests.
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13795 members, 310 jobs, 765 articles, 308 questions, 961 debates, 382 idea contests.
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7794 members, 71 jobs, 705 articles, 199 questions, 1594 debates, 379 idea contests.
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abhinav's
contributions
It does not comes as a surprise with the major companies focusing on emerging countries which has a major chunk of people in the small car segment buying categories soon all big companies will also cater to this segment of buyers also since growth and... |
If you could work at a advertising company in any BRIC country, which advertising company and country would you choose? You as an advertising agency are assigned to work on a consumer packaged goods account. What do you think the client's biggest... |
I strongly disagree to it as,the sole essence of marketing will be imbalanced ,and more over it will become a money making activity from consumer stand point rather than a marketing activity,and people do not have time for such thing in today's fast... |
If you could lead the advertising communications team for any Fortune 100 Company, which company would you choose? What advice would you give the client and what should your advertising company do to help it? |
If you could work at a advertising company in any BRIC country, which company and country would you choose? You are working on a consumer packaged goods account. What do you think the client's biggest challenge is and how would you help solve it? |
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