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abhishekkatiyar Sr. Market Research Executive, CSS Corp
 
abhishekkatiyar's Profile
abhishekkatiyar
Sr. Market Research Executive, CSS Corp
CSS Corp
confidential
confidential
Chennai, India
Toostep 
Professional summary
abhishekkatiyar's Experience
Current :

Sr. Market Research Executive, CSS Corp

IT Services
India
Brief summary :

Market Research

Online Marketing

Social Media Marketing

 

Previous :

Sr. Market Research Associate, CSS Corp Pvt Ltd

Worked from 2009 to 2012

Brief summary :

Since Sep09 CSS Corp Pvt Ltd Sr. Market Research Associate Job responsibilities: Profiled major IT, Pharma, Biotech, companies located in the geographies like India, APAC, US and Europe. Have good knowledge in Social Media Social Media marketing, Internet Marketing, Online Marketing Strategy, Marketing Handling Social Media Marketing for the company. Analyze and characterize future markets by assessing the market size/growth, value, chain, business models. Covered major verticals such as Manufacturing, Pharma, Biotech, BFSI, Retail, utilities, and Transport etc. This project largely helped me to improve my knowledge in various emerging IT products and services and their scope. Besides, it also helped me to understand the intensification of competition among IT vendors in reaching the target markets and the pain areas, which hinders their growth. Design and execute effective online communication strategy including website, newsletter, email subscriptions, advertising, etc. Since Feb07 MetricStream Infotech India Ltd Market Research Associate Job responsibilities: Profiled major IT, Pharma, Biotech, companies located in the geographies like India, APAC, US and Europe. Have good knowledge in Social Media Social Media marketing, Internet Marketing, Online Marketing Strategy, Marketing Analyze and characterize future markets by assessing the market size/growth, value, chain, business models. Covered major verticals such as Manufacturing, Pharma, Biotech, BFSI, Retail, utilities, and Transport etc. This project largely helped me to improve my knowledge in various emerging IT products and services and their scope. Besides, it also helped me to understand the intensification of competition among IT vendors in reaching the target markets and the pain areas, which hinders their growth. Design and execute effective online communication strategy including website, newsletter, email subscriptions, advertising, etc. Worked with management to design and deliver effective marketing and communication plans. Keep organization abreast of market conditions including tracking competitors, pricing and new opportunities Tracking information on demand and supply of feedstock, Competitors, Vendors, political threats, environmetal issues, Governmental regulations, logistical practicalities, currency movement using forecasting tools. Conducting ongoing trend and usage analysis. Research and target specific verticals to build the leads database Proficient in Microsoft office tools (Microsoft Word, PowerPoint, Excel, Access) Primary Research: Framing Questionnires and assisting the primary research team while conducting interviews. Doing desk research to identify the target companies across the globe for conducting primary resesarch Writing research reports in Word and PPT formats. Since May06 Mentorware India Ltd Market Research Analyse business potential, conceptualise and execute strategies to drive sales, augment turnover and achieve desired targets. Monitor competitor activities and devise effective counter measures. Identify, qualify and pursue business opportunities through market surveys and mapping as per targeted plans as well as through lead generation. Identify new market segments and tap profitable business opportunities. Evolve market segmentation and penetration strategies to achieve product wise targets. Commenced career with Apptility Software Ltd from

Previous :

Sr. Market Research Associate, CSS Corp Pvt Ltd

Worked from 2009 to 2011

Brief summary :

Since Sep09 CSS Corp Pvt Ltd Sr. Market Research Associate Job responsibilities: Profiled major IT product, Pharma, Biotech, companies located in the geographies like US, Europe, India, APAC. Involved in coordinating with the design and marketing to create e-mail campaigns for an online product which involves delivering targeted mail content, customizing design based on identified customer segments, and industry. Involved in analyzing Google data to identify trends in site behavior that can lead to more effective product targeting in terms of web-content or technology. Is involved maintaining a business intelligence database that can give effective marketing Have good knowledge in Social Media Social Media marketing, Internet Marketing, Online Marketing Strategy, Marketing Analyze and characterize future markets by assessing the market size/growth, value, chain, business models. Covered major verticals such as Manufacturing, Pharma, Biotech, BFSI, Retail, utilities, and Transport etc. Design and execute effective online communication strategy including website, newsletter, email subscriptions, advertising, etc. Since Feb07 MetricStream Infotech India Ltd Market Research Associate Job responsibilities: Profiled major IT, Pharma, Biotech, companies located in the geographies like India, APAC, US and Europe. Involved in coordinating with the design and marketing to create e-mail campaigns for an online product which involves delivering targeted mail content, customizing design based on identified customer segments, and industry. Involved in analyzing Google data to identify trends in site behavior that can lead to more effective product targeting in terms of web-content or technology Have good knowledge in Social Media Social Media marketing, Internet Marketing, Online Marketing Strategy, Marketing Analyze and characterize future markets by assessing the market size/growth, value, chain, business models. Covered major verticals such as Manufacturing, Pharma, Biotech, BFSI, Retail, utilities, and Transport etc. This project largely helped me to improve my knowledge in various emerging IT products and services and their scope. Besides, it also helped me to understand the intensification of competition among IT vendors in reaching the target markets and the pain areas, which hinders their growth. Design and execute effective online communication strategy including website, newsletter, email subscriptions, advertising, etc. Worked with management to design and deliver effective marketing and communication plans. Keep organization abreast of market conditions including tracking competitors, pricing and new opportunities Tracking information on demand and supply of feedstock, Competitors, Vendors, political threats, environmetal issues, Governmental regulations, logistical practicalities, currency movement using forecasting tools. Conducting ongoing trend and usage analysis. Research and target specific verticals to build the leads database Proficient in Microsoft office tools (Microsoft Word, PowerPoint, Excel, Access) Primary Research: Framing Questionnires and assisting the primary research team while conducting interviews. Doing desk research to identify the target companies across the globe for conducting primary resesarch Writing research reports in Word and PPT formats. Since May06 Mentorware India Ltd Market Research Analyse business potential, conceptualise and execute strategies to drive sales, augment turnover and achieve desired targets. Monitor competitor activities and devise effective counter measures. Identify, qualify and pursue business opportunities through market surveys and mapping as per targeted plans as well as through lead generation. Identify new market segments and tap profitable business opportunities. Evolve market segmentation and penetration strategies to achieve product wise targets. Commenced career with Apptility Software Ltd from

Previous :

Market Research, Online Marketing, Social Media Marketing, MetricStream Pvt. Ltd.

IT Products
India, Bangalore

Worked from 2007 to 2009

Brief summary :

Was responsible for -

Market Research

Online Marketing

Social Media marketing

Affiliate partnership

 

Previous :

Business Development Executive, And Marketing

Worked from 2004 to 2006

Brief summary :

Jan04 - May06 as Business Development Executive and Marketing

Previous :

Business Development Executive, And Marketing

Worked from 2004 to 2006

Brief summary :

Jan04 - May06 as Business Development Executive and Marketing

abhishekkatiyar's Education

RVS Engg.

M.Sc
India
From 2001 to 2003
Brief summary :

M.Sc (CS & IT)

 
 
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abhishekkatiyar's contributions
As it can be only for short period of time once you  move up in your organization your stability counts a Lot.
 
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