Create knowledge
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(rate this)
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Branding
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4
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2
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Product
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Abhra Chatterjee
| Argues in support of
"Product"
| 1 year ago
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Well I guess, both goes hand in hand. If the product does not capture market need, then no matter how strong the branding be, it fails to sustain itself. On the other hand, even a good product fails if there is no strong branding (e.g. - Maruti...
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D. U. SRINIVASAN
| Argues in support of
"Branding"
| 1 year ago
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Branding is an identity and quality is to be maintained for a product which gives a total success
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Debate: "Product" deleted from your view.
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(rate this)
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no
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10
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20
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yes
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sowmiya
| Argues in support of
"no"
| 2 years ago
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"Yes, MBA Graduates need Practical exposure apart from Book Knowledge..."
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Abhra Chatterjee
| Argues in support of
| 2 years ago
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Well I may be the first one to support as well as oppose an Idea. I still believe that prior work experience do bring in a lot of practical knowledge and insights to the class; but then what I dont realise is how only freshers are considered (rather...
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Priyanka Vinda
| Argues in support of
"yes"
| 3 years ago
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Yes, MBA person should get some experience from any small Co. and then only should enter into a Corporate world/field....degree matters but it will not give any practical experiences to a fresher MBA candidate, how to deal, how to behave, etc ?...
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Debate: "Does MBA people need experience before entering into corporate world" deleted from your view.
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(rate this)
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1
Customized fixtures complimented with lighting effects.
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In-store announcements about everyday promotional schemes on different products
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anil ghuratia
| Added idea
"anil ghuratia mgr mktg,RIL"
| 2 years ago
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VM is the face of any Retail store.So it must be always dressed with fresh and appealing product and as per the store format.Excessive display may create second thought about the store i.e. about product,servicing, mentality of attending staff.As...
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Abhra Chatterjee
| Added idea
| 2 years ago
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Information on discounts and buy one get one free offers in the outlet in any particular day. It may convey on what products the promotional offers are there as well as where, in the store, to find those products.
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Ideate: "How Visual merchandising should be used to target Indian consumer?" deleted from your view.
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(rate this)
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Yes
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26
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15
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No
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pradhnya meshram
| Argues in support of
"No"
| 1 year ago
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This concept has been there since long duration but donot made its presence as earlier consumers were not so much educated and were easily cheated. And now bcoz of the fierce competition in the market , every company try to give their best.Again...
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Abhra Chatterjee
| Argues in support of
| 2 years ago
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If you remember the slogan, the purpose is served to a large extent. The campaign was aimed at increasing the awareness among people about consumer rights. So if you remember the slogan, it means you have been made aware of your rights. Purpose served.
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Makrand Bhave
| Argues in support of
"Yes"
| 2 years ago
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Step in the right direstion!! It is a good attempt at raising the awareness quotient. How we employ it in our lives is entirely our perspective and prerogative. its a good case of taking the HORSE to the water, to drink it or not... is the...
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Debate: "Is 'jago grahak jago' successful?" deleted from your view.
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(rate this)
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Yes
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0
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13
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No
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ashish
| Argues in support of
"No"
| 2 years ago
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Nutrient info labelling....... well whether it will impact sales in -ve or +ve, can be determined by understanding coke sales pattern. If coke has hit 12th straight QTR growth and as per source, major contributor to this sale are tier 2 and 3...
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Abhra Chatterjee
| Argues in support of
| 3 years ago
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I dont think its really going to make any difference in India. The failure of Diet Coke to capture market is a good example to show that Indians are not that much health conscious. But probably this might impact their sales in US where drive against...
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Jayant Vishnu
| Argues in support of
"No"
| 3 years ago
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According to me there will be no impact in India. But in the US, where beverage sales are really down and slowing, Indian market is witnessing actually a surge in sales. And according to reports Coca-Cola India posted a 33% growth in unit case...
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Debate: "Coca Cola to soon contain calorie info: Will this impact sales?" deleted from your view.
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(rate this)
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Yes
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10
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1
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No
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Dhana
| Argues in support of
"Yes"
| 3 years ago
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Yes, advertisements in various media such as newspapers, radio and Television etc are good move as a result they can get somemore users who donot aware of Internet and online resources.
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Abhra Chatterjee
| Argues in support of
| 3 years ago
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Currently Google in all its offering, offers lesser graphic details than Yahoo. The only significant edge that Google holds over yahoo is it's reach and convenience, specially through its search engine. Microsoft did try to counter google with Bing...
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sumitra dutta
| Argues in support of
"Yes"
| 3 years ago
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According to me the campaign which is cross-platfrom, from radio, to television, to print, and other space as well will do good for yahoo and don't forget the social media. And getting a full page ad in almost all the leading dailies is an...
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Debate: "Yahoo's new ad campaign: Its Y!ou" deleted from your view.
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(rate this)
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Yes
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7
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1
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No
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Sunil Dogra
| Argues in support of
"Yes"
| 3 years ago
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Yes But Still Consumer are not over of Reccesion Fear . Good sigen looking there to say Yes ...
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Abhra Chatterjee
| Argues in support of
| 3 years ago
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I agree with Shailena that the consumers have become conscious and are not on a spending spree. But on a deeper thought, I guess it's got more to with being CAUTIOUS than Conscious. People have seen the world economy reeling and many of them have also...
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Shailena Varma
| Argues in support of
"Yes"
| 3 years ago
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According to me yes they are back on spending spree after all the meltdown that we all saw, but then the trend has changed as consumers are spending more on necessities than lifestyle. And to me the trend is surprising, considering a clear...
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Debate: "Shoppers play extra safe this festive season" deleted from your view.
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(rate this)
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Yes
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4
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11
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No
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Ardhendu Pal
| Argues in support of
"No"
| 1 year ago
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It is coming soon as of now I can predict in 6 months we will witness another even greater.
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Abhra Chatterjee
| Argues in support of
| 3 years ago
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It can be optimistically assumed that the recession is finally over. Going by the company performance sheet, investor mood and most recently the official 'Affirmation' on G20 meet, we can say the pointers are loud and clear. But everything said and...
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Pankaj Dubey
| Argues in support of
"No"
| 3 years ago
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I think the recession is not over,but it is not going to be more worst.All the countries are trying to control the degradation of private companies as well as of own companies also.But recession harmed to the base of economy so we can't say...
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Debate: "Is the worst of RECESSION over ??" deleted from your view.
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(rate this)
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Yes
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4
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2
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No
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santosh kumar
| Argues in support of
"No"
| 3 years ago
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BIg bazzar is one of the most profitable retail chains of future group. It still has a long ways to go in terms of reaching other semi- urban cities across country. Hiving off this might not be good option.Also note that Big Bazar is on monopoly...
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Abhra Chatterjee
| Argues in support of
| 3 years ago
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Nothing absolute can be said, I guess. Considering the fact that Big bazaar and Pantaloons are the group's two most profitable outfits, some thinking should also go into the fact that what happens to the future grp Stock Price once Big bazaar is...
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Shailena Varma
| Argues in support of
"Yes"
| 3 years ago
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I think Future group demands such kind of enthusiasm among consumers and Big bazaar is such a big brand in India and many of Future group concerned retail chains are doing well at the moment, but at the time of correction of the markets and when...
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Debate: "Future group to hive off Big Bazaar" deleted from your view.
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(rate this)
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Yes
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6
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19
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No
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Ravindra Sharma
| Argues in support of
"Yes"
| 2 years ago
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RFID is as technology and like any other, how well it is utilsed decides the success, failures and modifications. As to the problem mentioned by Shailana, every new technology finds waiting and willing as also slow or unwilling acceptors, yet...
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George Varghese
| Argues in support of
"No"
| 2 years ago
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Dear Shailena Varma, RFID technology can be used in many fields from SCM to the State Security. It can be utilized to save the time and ease the operation. But it has an equal danger zone also. The radio waves can be used for theft, including...
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Abhra Chatterjee
| Argues in support of
"No"
| 3 years ago
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RFID is merely a technology which aims primarily to track consignment along the logistics channel. It makes cross docking and inter depot transfers much more easier. Its just a lubricant to smoothen the supply chain process a bit; but not a panacea.
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Debate: "Is RFID the one stop solution to the problems of SCM?" deleted from your view.
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