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I have come across excerpts on book titled â42 Rules of Marketingâ by Laura Lowell. She  is passionate about helping companies be heard; to get the right message to the right customer at the right time. As a sought after consultant, author, and speaker in Silicon Valley, Laura has shared her pragmatic approach. I hope readers and contributors will  both enjoy the tips.  â42 Rules of Marketin â42 Rules of Marketingâ  By Laura Lowel who is passionate about helping companies be heard; to get the right message to the right customer at the right time. As a sought after consultant, author, and speaker in Silicon Valley, Laura has shared her pragmatic approach. Rule 1 Rules are Meant to be Broke...
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Anuuj Verma
| Commented
| 1 year ago
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Thanks a lot for reffering this.....its really very true n ryt study of the market....
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ajay moolankodan
| Commented
| 1 year ago
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Very apt and adaptable very interesting
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Davies francis
| Commented
| 1 year ago
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its a lesson for freshers ,thank
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Insight: "â42 Rules of Marketingâ" deleted from your view.
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Prompt after sale services
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Run a transparent business
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Mohit Vig
| Added idea
"good after sales service and promptness"
| 6 months ago
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customer satisfaction is very important aspect in today's competitive market. If company provides good after sales service then it will definitely help in building the brand image and ultimately sales. Prompt response is also plays an important...
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ajay moolankodan
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| 1 year ago
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We need to ensure the contact agent listens to the customer and is courteous while speaking and over and above should talk to the customer and not treat him like a machine with just question and answers
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Ideate: "How to provide a better customer experience???" deleted from your view.
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Put your boss's needs at the center of your universe!!
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KNOW YOUR BOSS
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rakeshbhatnagar
| Supported idea
"Come to me with a solution, not with a problem"
| 1 year ago
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YOUR POINT IS CORRECT YOU MUST BE READY WITH A SOLUTION NOT ONLY A PROBLEM.
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ajay moolankodan
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| 1 year ago
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i THINK THAT CAN ONLY BE DONE BY KNOWING UR BOSS A LILL BIT AS IN WHT DOES HE EXPECT OUT OF UR WORK AND WHN HE ASKS SOMETHING WHT IS IT THAT HE ALSO WANTS NOT NECESSARILY ASKED ALWASY GIVE HIM A REPORT THAT HE CAN DIRECTLY SHOW HIS BOSS WITHOUT DOING...
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ranijajodia
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"Put your boss's needs at the center of your universe!!"
| 1 year ago
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kirti i agree with that so stay alert follow your boss and make sure boss is always right
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Ideate: "How to matain good relationship with your 'Red Head' boss?" deleted from your view.
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Where there is a will there is a way. Tendency to give up easily while accosted with a challenge is very common. Often problems we face look insurmountable albeit if we keep an optimistic outlook, shirk laid down attitude, at times think beyond books and act by making judicious use of our senses in positive frame of mind there always exist a possibility that solutions may emerge naturally and trivially. Â More often, sagacious application of mind is even more potent and cogent rather than putting in immense hard work without much application of mind. In order to substantiate an efficient and effective tactical approach to problem solving, i put forward two inspiring tales for your perusal. O...
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ajay moolankodan
| Commented
| 1 year ago
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Good one keeping your cool is what is most important which helps us get the best solution of the various alternatives
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Mohammad Bakhsh
| Commented
| 1 year ago
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Thanks,Akshaya for referral a "Dewy tactics plus shoelaces for survival".A very beautiful piece of fable. Moral of the fable:1.Comprehend the poser and find the solution. 2.When you are on the precipice,think of the fall.
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Insight: "Dewy tactics plus Shoelaces for survival" deleted from your view.
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(rate this)
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Yes
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No
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Abhijit Anand Prabhudan
| Argues in support of
"Yes"
| 1 year ago
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Co-branding can assist smaller brands to gain visibility. Just see how computer manufacturers use it. acer and lenovo were unknown, but they are now global brands as people know there's intel inside!, similarly HTC smartphone is using google...
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ajay moolankodan
| Argues in support of
| 2 years ago
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I agree co branding help but there must be the right synergy between the two products. Though there is a small risk but it will help the product immensely and sometimes it can help a smaller produt to piggy bank on the more famous or well known product
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Purvi Ghosh
| Argues in support of
"Yes"
| 2 years ago
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Yes, I agree Co-Branding does help in bettre brand building.Co-branding strategies are increasing used to fend off heavy competition and to gain more marketplace exposure. The main advantages are that companies can pool together their resources,...
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Debate: "Can Co-Branding help in better brand building? " deleted from your view.
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Invention is the mother of development as is the root of cause
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Innovation is the mother of development as creates growth
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Davies francis
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"Invention is the mother of development as is the root of cause"
| 2 years ago
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WITOUT INTVENTION THER WILL BE NO INNOVATION SO I THNK INVENTION IS THE MOTER OF ALL DEVELEOPMENTS
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ajay moolankodan
| Argues in support of
| 2 years ago
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I think mother of Development is Nescessity. Â However from the two it has to be Innovation as with Innovation comes Invention and constant focus on Innovation will lead to wonders and development
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Sonam Kapoor
| Argues in support of
"Invention is the mother of development as is the root of cause"
| 2 years ago
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Javed thanks for initiating the debate. Navjeet I agree with you, NO invention NO innovation. In my point of view innovation is possible only after invention. For example the bulb was invented and now we have innovated it in different ways. So...
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Debate: "Invention or Innovation - Mother of development" deleted from your view.
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Platform for better brand positioning
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Ambush Marketing,
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Ramesh Parakkat
| Added idea
""Kudos" A brilliant & advantageous opportunity for the toostep team for getting an association with IPL"
| 2 years ago
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I should congratulate the Toostep team for their brillliant idea of getting associated with IPL without any sponsorship amount being paid.you guys have got all the publicity free of cost. The opportunity for various other social website like of...
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ajay moolankodan
| Added idea
| 2 years ago
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Wherever there is a huge audience watching anything that is a huge opportunity for the Marketer and what else but IPL to do that as it will be connected to all India and help in letting the marketer reach to his audience a lot easier than his...
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Abhishek Sinha
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"Platform for better brand positioning"
| 2 years ago
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Surely Mega event like IPL is the right platform for better brand positioning. It has all the required factors and for brands to get an attention and grab more market share, as a brand gets huge audience, large coverage and appropriate time to...
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Ideate: "What are the opportunities that IPL brings in for a Marketer?" deleted from your view.
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Use of publicity techniques as well as viral marketing
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PR activites & Off The Line Marketing.
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ajay moolankodan
| Added idea
"Best Service"
| 2 years ago
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Well it depends on the product however creating a customer wow which could be in the services provided or the product itself with its value for money is the best way of WOM
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Aravinda Rao
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"Strong PoP activities + Impressive Customer Care"
| 2 years ago
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Absolutely right. People talk about things that they can see. PoP is the biggest key when it comes to consumer goods. Today's genre also looks very deep into customer care. Gone are the days of sell it and forget it.
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NATTERAJA R. ARIKRISHNAN
| Supported idea
" Use of publicity techniques as well as viral marketing "
| 2 years ago
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Face to face personal contacts,interaction,frequent follow-up with the customers. Distributing the products profile and pamphlets, product demo, organizing technical seminars, arranging sales meet for the customers, sending products update and...
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Ideate: "How to create a WOM(word of mouth) for your product?" deleted from your view.
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(rate this)
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Yes
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No
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sampath
| Argues in support of
"Yes"
| 2 years ago
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Advertising is one of the promotional medium to attract sale. Sales follow promotion and therefore a Marketer would prefer spending on a medium that helps him generate leads
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ajay moolankodan
| Argues in support of
| 2 years ago
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Advertisement is required however not necessary it has to be paid advertisement
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Jayant Vishnu
| Argues in support of
"Yes"
| 2 years ago
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Yes, it can be. PR and social media are the two key elements to get your message right up front. PR has been the time-tested method for ensuring coverage. Today. we have a lot of digital campaigns happening and the new buzzword is social media....
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Debate: "Can we create buzz around a product without advertising?" deleted from your view.
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(rate this)
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Yes
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No
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Jaygopal Raghavan
| Argues in support of
"No"
| 2 years ago
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Absolutely wrong. Branding is very mcuh crucial for success. Made in Japan itself was promoted vigourously and that in itself is branding. One can brand a product, service, human being, country et al. Sanjeev kappor the famous chef is a brand by...
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ajay moolankodan
| Argues in support of
| 2 years ago
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Branding is very crucial even when we are speaking of branding for Japanese cos there the brand is Japan and not the companies hence Brand Japan sells.
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Purvi Ghosh
| Argues in support of
"No"
| 2 years ago
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Branding is very much required for success in business since it helps in promotion, i.e, making awareness of the product which is very much necessary and according to me branding is very crucial as it helps a product to be more popular and if the...
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Debate: "Branding is not crucial for success: do you agree?" deleted from your view.
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