Create knowledge
[?]
|
(rate this)
|
Company Brief:- Vini group of company has established in March 2010, a founder of company Mr. Patel had been working with Paras pharmaceutical as well as handle many brands of Paras pharmaceutical. Vini group of company is offering various cosmetic as well as healthcare products. As well, it has been released only cosmetic, skin care and hair care brands. There are few brands available in market like ‘White Tone Face Powder, Quco Hair perfume, 18 + Deodorant’. All brands are taking position in market as respectively segment and trying to cover up market share. Overall, brands are targeting on premium segment and more targeting to youth class categories. Recently, Vini group has released new...
 |
Ajeet Pratap
| Commented
| 3 months ago
|
|
The Vini group has come up with virgin ideas to position its brands among competitors to stay out of competition. I would rather see the campaigns & strategies as "Brand Promise". Promise & keeping it anyway is of paramount importance for any...
|
|
|
|
Ajeet Pratap
| Commented
| 3 months ago
|
|
The Vini group has come up with virgin ideas to position its brands among competitors to stay out of competition. I would rather see the campaigns & strategies as " Brand Promose". Promise & keeping it anyway is of paramount importance for any Brand....
|
|
Insight: "Packaging Strategy with Innovative concept " deleted from your view.
|
(rate this)
|
Company Brief:- Vini group of company has established in March 2010, a founder of company Mr. Patel had been working with Paras pharmaceutical as well as handle many brands of Paras pharmaceutical. Vini group of company is offering various cosmetic as well as healthcare products. As well, it has been released only cosmetic, skin care and hair care brands. There are few brands available in market like ‘White Tone Face Powder, Quco Hair perfume, 18 + Deodorant’. All brands are taking position in market as respectively segment and trying to cover up market share. Overall, brands are targeting on premium segment and more targeting to youth class categories. Recently, Vini group has released new...
|
|
Ajeet Pratap
| Commented
| 3 months ago
|
|
The Vini group has come up with virgin ideas to position its brands among competitors to stay out of competition. I would rather see the campaigns & strategies as "Brand Promise". Promise & keeping it anyway is of paramount importance for any...
|
|
|
|
Ajeet Pratap
| Commented
| 3 months ago
|
|
The Vini group has come up with virgin ideas to position its brands among competitors to stay out of competition. I would rather see the campaigns & strategies as " Brand Promose". Promise & keeping it anyway is of paramount importance for any Brand....
|
|
Insight: "Packaging Strategy with Innovative concept " deleted from your view.
|
(rate this)
|
Answer: "Why brands copy other brands' positioning statement ?? Can't positioning statement/tagline be an asset or copyright of a..." deleted from your view.
|
(rate this)
|
A Brand is a name of a product service or concept that is publicly distinguished from other products services and concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name. Positioning the name of the product service or concept in the minds of the consumer in a profitable/(may be)unprofitable manner is called branding.
|
|
Ajeet Pratap
| Commented
| 8 months ago
|
|
I agree with Mr. Khan,it's not something that can be expressed in 2-3 lines. It's very time taking process to distinguish yourself from crowd. I'd recommend you to go through a book called "Kellog on Branding", you will get your answers.
|
|
 |
Nilay Sahay
| Commented
| 8 months ago
|
|
in simple word ,Brand is a promise to deliver satisfaction
|
|
 |
Suhel Khan
| Commented
| 2 years ago
|
|
Hi Ankur, Good question..I love conversing, debating, on this topic..i could have answered it here but i think its bit long to accommodate the content here. Just follow this link here to see it on my blog http://khansuhel.wordpress.com/2009/02/28/...
|
|
Insight: "What is Branding?" deleted from your view.
|
(rate this)
|
|
Agree
|
19
|
VS |
6
|
Disagree
|
 |
Uday Gupta
| Argues in support of
"Agree"
| 11 months ago
|
|
I agree! Honesty thrives hardship and failures but the result is more relishing and legitimate. Truthful!
|
|
|
|
Ajeet Pratap
| Argues in support of
| 1 year ago
|
|
Selling a product or service doesn't mean lying all the time. Selling a product or service means meeting the needs or demands surged from a particular segment. In few decads ago salesman were considered to be "cheater" but no longer now.Custmers,...
|
|
 |
Hemant Sharma
| Argues in support of
"Agree"
| 1 year ago
|
|
Yes genuine products can be sold genuinely. Sales men lie when the product is not good and just to push it into the market they bluff about the product....
|
|
Debate: "Can you sell a product/service without lying?" deleted from your view.
|
(rate this)
|
|
Quality
|
65
|
VS |
26
|
Others
|
|
|
Ajeet Pratap
| Argues in support of
"Others"
| 1 year ago
|
|
This is a double barreled question !! First of all,clear your thought before stating these terms Quality,Advert,Brand (no offence meant). Brand is itself a broad term used in marketing.A Brand is quite simply a promise, which takes years to build...
|
|
 |
Divya Damodaran
| Argues in support of
"Quality"
| 1 year ago
|
|
Undoubtedly " Quality " ... marketing strategies, brand ambassadors etc may trigger a person to buy but he/she may not fall for it after that unless there is standardization and quality ...
|
|
 |
Bellala Gopinatha Rao
| Argues in support of
"Quality"
| 3 years ago
|
|
Costliest advertisements also can provoke the consumer only once to buy.But his second buy is depending on its quality. Maximum selebrities are not using their branded product at all. They come in their advertisement only to earn money that's...
|
|
Debate: "What makes a product popular ?Quality ? advertisement ? brand ?" deleted from your view.
|
(rate this)
|
|
Yes
|
14
|
VS |
3
|
No
|
 |
Dipak Bhattacharya
| Argues in support of
"Yes "
| 1 year ago
|
|
I have gone through the comments of all.It is just not feasible that all the jobs given to you, you have to love!In an work-life-career situation, you may have to do a number of things you may not love. But if you have the passion for...
|
|
|
|
Ajeet Pratap
| Argues in support of
| 1 year ago
|
|
In my opinion, if we pursue a career of our choice,we would start loving our job & contributing our best to it.On the other hand,an imposed job can not creat a value adding environment & end up in frustation.
|
|
 |
Jagdish Prabhu
| Argues in support of
"No"
| 1 year ago
|
|
No you can't love your work or workplace all the time. If that would have been the case all should have been best performers. So love with commitment and knowledge will help you to be successful at workplace.....
|
|
Debate: ""Do All Things With Love" Is it applicable to work life??" deleted from your view.
|
(rate this)
|
Amazing ad that shows that impossible is nothing........Watch is frnds......with speakers headphones.... Plz give your views on this beautiful ad....
 |
Charles King
| Commented
| 1 year ago
|
|
I loved it. It reminded me of announcements made at the Las Vegas airport. One said, "Attention passengers. Would the person who lost $25,000 wrapped in a yellow rubber band please report to security. We have your yellow rubber band." Then, they...
|
|
|
|
Ajeet Pratap
| Commented
| 1 year ago
|
|
Amazing Idea to target your audience...Thanks Mr. Jayant.
|
|
 |
Meena Deshmukh
| Commented
| 1 year ago
|
|
Wonderful ad ...thankyou for sharing Mr. Jayant. Wow I just loved it...beautiful & smart use of the media..
|
|
Insight: "Amazing Ad - Impossible Nothing...." deleted from your view.
|
(rate this)
|
1
Affects sustainability in long-term
2
"Advertising Shouldn't Lead With Price - Why ?? " Against the idea
 |
Jaygopal Raghavan
| Added idea
"There is no reason why it shouldnt lead with.price"
| 1 year ago
|
|
Why shouldnt a budget brand whose USP is just its price, use it for its marketing. There is no reason why it shouldnt. I agree with you if you are refering to brands in general that promote a price war amongst themselves. But for a budget brand,...
|
|
|
|
Ajeet Pratap
| Added idea
| 1 year ago
|
|
Adverts are good media to communicate your target audience. Adverts quoting prices of products/services create awareness amongst customers be it of any income group. Contrary to Sujatha’s opinion (no offence meant) it’s very iniquitous practice to...
|
|
 |
Ramakrishna Siddam Setty
| Supported idea
"Affects sustainability in long-term"
| 1 year ago
|
|
Yes, it is not sustainable on a long term. It is precisely here the regulators should take front seat. This apart regulators should also restrict or regulate costly advertisement for low cost products like salt, brooms, erasers etc., as huge part...
|
|
Ideate: "Advertising Shouldn't Lead With Price - Why ?? " deleted from your view.
|
(rate this)
|
|
Yes
|
9
|
VS |
18
|
No
|
 |
KARTHIK P.S.
| Argues in support of
"No"
| 1 year ago
|
|
My opinion is no, in online shopping only registered tax payees sell the products wat abt vegetables and raw materials....
|
|
|
|
Ajeet Pratap
| Argues in support of
| 1 year ago
|
|
Online shopping has been a good experience in recent days.Customers are just a click away from the product/services and it's need of the hour as getting time for shopping is becomming tough now-a-days.However, this not going to creat a downfall in...
|
|
|
|
Virag Shah
| Argues in support of
"No"
| 1 year ago
|
|
In my opinion so many drawback are available in online shopping. Na very few people buy product online. As per my point of view online shopping is very risky and not viable because there are too much chances of manipulation. Lot of people are not...
|
|
Debate: "Is Online shopping creating a downfall of the window shopping?" deleted from your view.
Follow me on
