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Ajit Pratap Singh Branch Manager/Regional Manager, Neo Sports
 
Ajit Pratap Singh's Profile
Ajit Pratap Singh
Branch Manager/Regional Manager, Neo Sports
Neo Sports
confidential
confidential
Lucknow, India
Toostep 
Professional summary
Ajit Pratap Singh's Experience
Current :

Branch Manager/Regional Manager, Neo Sports
Radio, TV & Films

Working from 2009

Current :

Branch Manager/Regional Manager, Neo Sports
Radio, TV & Films

Working from 2009

Current :

Branch Manager/Regional Manager, Neo Sports
Radio, TV & Films

Working from 2009

Current :

Branch Manager/Regional Manager, Neo Sports
Radio, TV & Films
Current :

Branch Manager/Regional Manager, Neo Sports
Radio, TV & Films
Current :

Branch Manager/Regional Manager, Neo Sports
Radio, TV & Films
Previous :

General Manager, Pvt.ltd

Worked from 2010 to 2012

Brief summary :

Aug 2010 till present Digi Cable Network (I) Pvt.ltd General Manager-Sales Operations

Previous :

Area Manager, SPORTS Broadcast Pvt. Ltd.
Lucknow

Worked from 2007 to 2011

Brief summary :

_______________________________________________________________ NEO-SPORTS Broadcast Pvt. Ltd., Lucknow Since Sep07 Area Manager - Reporting to Area Vice President, North India Accountabilities: Managing a team of 2 Territory Manager and 13 Executives. Planning, organising, directing, controlling and monitoring of sales operations and implementations of all sales and marketing activities. Assisting the marketing dept in execution of promotional activities. Overseeing market intelligence and MIS and co-ordination for training of Sales Personnel. Achievements: Effectively established 2 newly launched channels Neo-Cricket and Neo Sports in the territory in just 7 months. Dexterously appointed 5 distributors across the U.P and Uttarakhand , Signed 300 operators in just 8 months. Significantly established customer base of 80 thousand paid subscribers from zero and maintained reach of 70-80 % by signing up to Major Operators and MSOs. Significantly exceeded the sales target exceeds by 100% on year 08, done agreement with all major MSOs like Den, Hathway, WWIL. Digicom Implemented locally developed systems and practices in operations to make the business more scientific and justified ROI for all major customers to get their interest in business. Bagged several appreciation letters for being leader in activation and agreements done. Substantially achieved Second highest TVRS among all India ranking for Neo-Sports and Neo-Cricket.

Previous :

Regional Manager, SPORTS Broadcast Pvt. Ltd.

Worked from 2007 to 2011

Brief summary :

_______________________________________________________________ NEO-SPORTS Broadcast Pvt. Ltd., Lucknow since Sep07 Regional Manager - Reporting to Area Vice President, North India Accountabilities: Looking after U.P and Uttarakhand, Managing a team of an area manager, 2 Territory Manager and 13 Executives. Planning, organising, directing, controlling and monitoring of sales operations and implementations of all sales and marketing activities. Assisting the marketing dept in execution of promotional activities. Overseeing market intelligence and MIS and co-ordination for training of Sales Personnel. Achievements: Elevated as Regional manager from Area Manager in just one year of performance within the company. Effectively established 2 newly launched channels Neo-Cricket and Neo Sports in the territory. Dexterously appointed 5 distributors across the U.P and Uttarakhand and established a annual business of 4.8 Crores annually from zero and maintained reach of 98% by signing up to Major Operators and MSOs by Signing 360 operators. Conducted several raids successfully to stop piracy and to increase revenue. Significantly exceeded the sales target exceeds by 100% on year 08, done agreement with all major MSOs like Den, Hathway, WWIL. Digicom. Implemented locally developed systems and practices in operations to make the business more scientific and justified ROI for all major customers to get their interest in business. Bagged several appreciation letters for being leader in activation and agreements done. Substantially achieved Second highest TVRS among all India ranking for Neo-Sports and Neo-Cricket. Present C.T.C: 10 LACS EXPECTED CTC: 13 LACS

Previous :

Ltd Regional Sales Manager, Neo Sports Broadcast Pvt. Ltd

Worked from 2008 to 2010

Brief summary :

July 2008 - Aug 2010 Neo Sports Broadcast Pvt. Ltd Regional Sales Manager

Previous :

Regional Manager, SPORTS BROADCAST PVT. LTD

Worked from 2007 to 2010

Brief summary :

Achievements: Improved operational systems by implementing corrective measures in processes, supported better management reporting, information flow and business planning. Managed and increased the effectiveness and efficiency of support services (HR,IT,Finance) through improvement to each function as well as coordination and communication between support and business functions. Achieved continuous Three quarter targets and achieved and recognised as most consistent performer of the year. NEO-SPORTS BROADCAST PVT. LTD. Lucknow Regional Manager,U.P Sept.07 to Aug. 10 -Reporting to Area Vice President, North India Accountabilities: A house of Nimbus group with two leading Sports Channels namely NEO CRICKET and NEO SPORTS. Looking after two states (U.P and Uttarakhand), managing a team of 3 Territory Managers, 15 Db Executives and 5 distributors. Responsible for selling and distribution of both pay channels among all operators, MSOs, corporate institutions, townships and hotels. Responsible for develop and generate revenues, manage revenue and cost, planning and implementation of subscriber payment management system for cable operators and MSO, collection of receivables, achieve profitability and budget plans. Guiding and supervising the authorized agents or distributors in the areas of selling, reporting, payment collections and relationship management, provide cross functional support on a day to day basis. Placement of all channels through out the designated area and to make that the channels are available on good bands in TAM TOWNS without any carriage. Collection and reporting of data and records of the designated areas, manage network as well as pick up and delivery operations. Provide inputs to the corporate marketing team on marketing intelligence through competition tackling and analysis; develop merchandise and branding material for trade customers and assisting the marketing dept. in execution of promotional activities and in event management. Overseeing market intelligence and MIS and co-ordination for training of Sales Personnel. Achievements: Elevated to the post of Regional manager from Area Manager in just one year of performance within the company. Effectively established 2 newly launched channels Neo-Cricket and Neo Sports in the territory. Dexterously appointed 5 distributors across the U.P and Uttarakhand and established an aggressive billing and maintained a channel coverage reach of 98% by signing up to all Major Operators and MSOs. Developed and generated significant revenue from Zero and given a 300% growth in a span of two years. Significantly exceeded the sales target by 100% in year 08, 240 % in year 09-10 and projected 200 % growth in the year 10-11. Reduced the outstanding at its lowest level by insuring the collection of receivables on time. Managed and retain large customer account by focusing on D.A Analysis and reactivations. Conducted several raids successfully to stop piracy and to increase revenue in diverse situations. Substantially achieved Second highest TVRS among all India ranking for Neo-Sports and Neo-Cricket.

Previous :

Regional Manager, SPORTS BROADCAST PVT. LTD

Worked from 2007 to 2010

Brief summary :

Achievements: Improved operational systems by implementing corrective measures in processes, supported better management reporting, information flow and business planning. Managed and increased the effectiveness and efficiency of support services (HR,IT,Finance) through improvement to each function as well as coordination and communication between support and business functions. Achieved continuous Three quarter targets and achieved and recognised as most consistent performer of the year. NEO-SPORTS BROADCAST PVT. LTD. Lucknow Regional Manager,U.P Sept.07 to Aug. 10 -Reporting to Area Vice President, North India Accountabilities: A house of Nimbus group with two leading Sports Channels namely NEO CRICKET and NEO SPORTS. Looking after two states (U.P and Uttarakhand), managing a team of 3 Territory Managers, 15 Db Executives and 5 distributors. Responsible for selling and distribution of both pay channels among all operators, MSOs, corporate institutions, townships and hotels. Responsible for develop and generate revenues, manage revenue and cost, planning and implementation of subscriber payment management system for cable operators and MSO, collection of receivables, achieve profitability and budget plans. Guiding and supervising the authorized agents or distributors in the areas of selling, reporting, payment collections and relationship management, provide cross functional support on a day to day basis. Placement of all channels through out the designated area and to make that the channels are available on good bands in TAM TOWNS without any carriage. Collection and reporting of data and records of the designated areas, manage network as well as pick up and delivery operations. Provide inputs to the corporate marketing team on marketing intelligence through competition tackling and analysis; develop merchandise and branding material for trade customers and assisting the marketing dept. in execution of promotional activities and in event management. Overseeing market intelligence and MIS and co-ordination for training of Sales Personnel. Achievements: Elevated to the post of Regional manager from Area Manager in just one year of performance within the company. Effectively established 2 newly launched channels Neo-Cricket and Neo Sports in the territory. Dexterously appointed 5 distributors across the U.P and Uttarakhand and established an aggressive billing and maintained a channel coverage reach of 98% by signing up to all Major Operators and MSOs. Developed and generated significant revenue from Zero and given a 300% growth in a span of two years. Significantly exceeded the sales target by 100% in year 08, 240 % in year 09-10 and projected 200 % growth in the year 10-11. Reduced the outstanding at its lowest level by insuring the collection of receivables on time. Managed and retain large customer account by focusing on D.A Analysis and reactivations. Conducted several raids successfully to stop piracy and to increase revenue in diverse situations. Substantially achieved Second highest TVRS among all India ranking for Neo-Sports and Neo-Cricket.

Previous :

Ltd Area Sales Manager, Neo Sports Broadcast Pvt. Ltd

Worked from 2007 to 2008

Brief summary :

Sept 2007 - Jul 2008 Neo Sports Broadcast Pvt. Ltd Area Sales Manager

Previous :

Territory Manager, DISCOVERY Broadcast Pvt. Ltd.
Allahabad

Worked from 2006 to 2007

Brief summary :

SET-DISCOVERY Broadcast Pvt. Ltd., Kanpur Oct06 - Sep07 Territory Manager Accountabilities: Monitoring Kanpur, Varanasi, Allahabad, responsible for Channel Sales, Marketing and Distribution. Overseeing the complete activities of Collections and Revenue Generation. Ensuring availability and visibility of the channels in Cable and Satellite Homes in the assigned Territory, Assessing the connectivity reports from Television Audience Measurement (TAM) for studying important metered networks and connectivity of the channels. Achievements: Accredited for achieving target of 7.5 crores, overall 100 % Target Achievement in annual closing 07. Recognized as an Outstanding Performer in yearly appraisal 07. Effectively reduced the outstanding of both the territory up to its minimum level. Significantly upgraded maximum parties to generate additional revenues. Enhanced the channel network by new sale in all the possible untouched area especially in rural areas. Efficiently arranged several business tours with customers to have better fruitful relations. Key clients handled like Hindalco, NTPC, NCL, IIT `S and other big corporate. Payed special focus on rural and small town activation and retention, 26 new rural network activated in the year 07 rural collection increased by 60% in compare to last year.

Previous :

Territory Manager, DISCOVERY Broadcast Pvt. Ltd.

Worked from 2006 to 2007

Brief summary :

Implemented locally developed systems and practices in operations to make the business more scientific and justified ROI for all major customers to get their interest in business Bagged several appreciation letters for being leader in Target achievement, activations and agreements done. Plan and organize events for individual and corporate customer on regular basis. SET-DISCOVERY Broadcast Pvt. Ltd., Kanpur, U.P, Oct06 - Sep07 Territory Manager Accountabilities: SET-Discovery a joint venture of Discovery channel and Sony Entertainment channel (a bouquet of 18 paid channels), Monitoring Kanpur, Varanasi, Allahabad. Responsible for selling and distribution of all 15 paid channels among all operators, MSOs, corporate institutions and townships. Responsible for Revenue targets, Distribution management, channel placement, Credit control, Marketing and operations. Overseeing the complete activities of billing Collections and Revenue Generation. Ensuring availability and visibility of the channels in Cable and Satellite Homes in the assigned Territory, Having a strong relationship on the ground with all customers as this is a key to success. Assessing the connectivity reports from Television Audience Measurement (TAM) for studying important metered networks and connectivity of the channels. Achievements: Accredited for achieving target of 7.1 crores, overall 100 % Target Achievement in annual closing 07. Recognized as an Outstanding Performer in yearly appraisal 07. Significantly upgraded maximum parties to generate additional revenues. Enhanced the channel network by new sale in all the possible untouched area especially in rural areas.

Previous :

Territory Manager, DISCOVERY Broadcast Pvt. Ltd.
Allahabad

Worked from 2006 to 2007

Brief summary :

SET-DISCOVERY Broadcast Pvt. Ltd., Kanpur Oct06 - Sep07 Territory Manager Accountabilities: Monitoring Kanpur, Varanasi, Allahabad, responsible for Channel Sales, Marketing and Distribution. Overseeing the complete activities of Collections and Revenue Generation. Ensuring availability and visibility of the channels in Cable and Satellite Homes in the assigned Territory, Assessing the connectivity reports from Television Audience Measurement (TAM) for studying important metered networks and connectivity of the channels. Achievements: Accredited for achieving target of 7.5 crores, overall 100 % Target Achievement in annual closing 07. Recognized as an Outstanding Performer in yearly appraisal 07. Significantly upgraded maximum parties to generate additional revenues. Enhanced the channel network by new sale in all the possible untouched area especially in rural areas. Efficiently arranged several business tours with customers to have better fruitful relations. Key clients handled like Hindalco, NTPC, NCL, IIT `S and other big corporate. Paid special focus on rural and small town activation and retention, 26 new rural network activated in the year 07 rural collection increased by 60% in compare to last year.

Previous :

Pvt. Ltd Territory Manager, Discovery Pvt. Ltd

Worked from 2006 to 2007

Brief summary :

Oct 2006 - Sept 2007 SET-Discovery Pvt. Ltd Territory Manager

Previous :

India Sales Executive, Cola
India

Worked from 2004 to 2006

Brief summary :

Coca-Cola, India Sales Executive Dec04 - Oct06 Accountabilities: Monitoring a team of 2 Sales Executives, 6 Market Developers and deliverables include planning and meeting annual business plans in terms of volume and activities including marketing operations, Activations and Profitable growth. Overseeing Financial Control in terms of credit control as well as market spends. Ensuring proper placement and distribution in Rural and Urban Market Strategies on similar grounds. Monitoring Brand Building and Sales Generating Exercises such as Consumer Promotion, Trade Promotion, Wall Paintings, Bantering, In Shop Displays, etc. Achievements: month wise targets, and won several incentives. Bagged the 2nd Highest Growth Executive Award by Mr. Rich Miller, V.P. Sales - North for Q2 (06). Substantially achieved month wise targets with the improvement in the Distribution System by increasing number of distributors, carrying capacity and distributor investment. Successfully launched Sprite Ice and became the leader in Sprite Ice since Jun05. Dexterously achieved CSS Targets and Ranked 2nd in ITMO (Trade Marketing Opportunities) score in Region. Facilitated continuous capability development. Training identifications and imparting to my market developers, distributors and distributor Salesmen. Won the 2005 Star Executive program for Executives across Unit Awarded Coca-Cola Achievers Jacket for highest RED score and enhanced market share to 85%

Previous :

India Sales Executive, Cola
India

Worked from 2003 to 2006

Brief summary :

Coca-Cola, India Sales Executive Sep03 - Oct06 Accountabilities: Monitoring a team of 2 Sales Executives, 6 Market Developers and deliverables include planning and meeting annual business plans in terms of volume and activities including marketing operations, Activations and Profitable growth. Overseeing Financial Control in terms of credit control as well as market spends. Ensuring proper placement and distribution in Rural and Urban Market Strategies on similar grounds. Monitoring Brand Building and Sales Generating Exercises such as Consumer Promotion, Trade Promotion, Wall Paintings, Bannering, In Shop Displays, etc. Achievements: Holds the distinction of continuously achieving month wise targets, and won several incentives. Bagged the 2nd Highest Growth Executive Award by Mr. Rich Miller, V.P. Sales - North for Q2 (06). Substantially achieved month wise targets with the improvement in the Distribution System by increasing number of distributors, carrying capacity and distributor investment. Successfully launched Sprite Ice and became the leader in Sprite Ice since Jun05. Dexterously achieved CSS Targets and Ranked 2nd in ITMO (Trade Marketing Opportunities) score in Region. Facilitated continuous capability development. Training identifications and imparting to my market developers, distributors and distributor Salesmen. Successfully initiated QPS on slow moving units leading to an increase in market sale by 60 points Won the 2005 Star Executive program for Executives across Unit Awarded Coca-Cola Achievers Jacket for highest RED score and enhanced market share to 85%. SCHOLASTICS__________________________________________________________________ MBA (Marketing and Personnel) from M.J.P. Rohilkhand University, Bareilly in 2003. B.Sc. (Botany, Chemistry) from D.D.U., Gorakhpur University in 2000.

Previous :

Sales Executive, Coca-Cola India Varanasi , Mau ,

Worked from 2003 to 2006

Brief summary :

Efficiently arranged several business tours with customers to have better fruitful relations. Key clients handled like Hindalco, NTPC, NCL, IIT `S and other big corporate. Paid special focus on rural and small town activation and retention, several new rural network activated in the year 07. Conducted successful raids to stop piracy. Coca-Cola India (Varanasi, Mau, Ghazipur ,U.P) Oct03 - Oct06 Sales Executive Accountabilities: Managing a team of 29 distributors contributing to annual target of 6 crores. Monitoring a team of 2 Sales Executives, 6 Market Developers and deliverables include planning and meeting annual business plans in terms of volume and revenue and activities including marketing operations, RED,RTM New shop activations and Profitable growth. Drive sales initiatives to achieve business goals. Implementing sales promotional activities as a part of brand building /market development efforts. Overseeing Financial Control in terms of credit control as well as market spends. Designing product specific short-term trade schemes and promotional strategies in co-ordination with team. Building and establishing retail networks after conducting thorough assessment using tools like analysis of market potential, breadth and depth study etc. Developing marketing operational plan for area in line with allocated sales target (SKU wise) and also framing out as well as controlling marketing budgets of entire territory. Assessing market trends, competitor activities and designing and implementing of trade, consumer promotional scheme on similar grounds Making plans to increase the visibility and market share of all SKU of COCA-COLA. To handle Key Accounts and New Accounts development and also trade schemes and discounting controls Market visits with SRs and merchandisers and giving them feedback on training, call productivity, on job training, framing out PJPs and also recommending them for promotions, incentives and increments. Monitoring Brand Building and Sales Generating Exercises such as Consumer Promotion, Trade Promotion, Wall Paintings, Bantering, In Shop Displays, etc. Achievements: Won the 2005 Star Executive program for Executives across Unit Achieved Month wise targets, and won several incentives. Bagged the 2nd Highest Growth Executive Award by Mr. Rich Miller, V.P. Sales - North for Q2 (06). Awarded Coca-Cola Achievers Jacket for highest RED score and enhanced market share to 85% Substantially achieved month wise targets with the improvement in the Distribution System by increasing number of distributors, carrying capacity and distributor investment. Successfully launched Sprite Ice and became the leader in Sprite Ice since Jun05. Dexterously achieved CSS Targets and Ranked 2nd in ITMO (Trade Marketing Opportunities) score in Region. Facilitated continuous capability development. Training identifications and imparting to my market developers, distributors and distributor Salesmen SCHOLASTICS__________________________________________________________________ MBA (Marketing and Personnel, Full Time) from M.J.P. Rohilkhand University Campus, Bareilly in 2003. B.Sc. (Chemistry, Botany) from D.D.U., Gorakhpur University in 2000.

Previous :

Ltd Senior Sales Executive, Cola Beverages Pvt.Ltd

Worked from 2003 to 2006

Brief summary :

Oct 2003- Oct 2006 Hindustan Coca-Cola Beverages Pvt.Ltd Senior Sales Executive

Previous :

Sales Executive, Coca-Cola India Varanasi , Mau ,

Worked from 2003 to 2006

Brief summary :

Efficiently arranged several business tours with customers to have better fruitful relations. Key clients handled like Hindalco, NTPC, NCL, IIT `S and other big corporate. Paid special focus on rural and small town activation and retention, several new rural network activated in the year 07. Conducted successful raids to stop piracy. Coca-Cola India (Varanasi, Mau, Ghazipur ,U.P) Oct03 - Oct06 Sales Executive Accountabilities: Managing a team of 29 distributors contributing to annual target of 6 crores. Monitoring a team of 2 Sales Executives, 6 Market Developers and deliverables include planning and meeting annual business plans in terms of volume and revenue and activities including marketing operations, RED,RTM New shop activations and Profitable growth. Drive sales initiatives to achieve business goals. Implementing sales promotional activities as a part of brand building /market development efforts. Overseeing Financial Control in terms of credit control as well as market spends. Designing product specific short-term trade schemes and promotional strategies in co-ordination with team. Building and establishing retail networks after conducting thorough assessment using tools like analysis of market potential, breadth and depth study etc. Developing marketing operational plan for area in line with allocated sales target (SKU wise) and also framing out as well as controlling marketing budgets of entire territory. Assessing market trends, competitor activities and designing and implementing of trade, consumer promotional scheme on similar grounds Making plans to increase the visibility and market share of all SKU of COCA-COLA. To handle Key Accounts and New Accounts development and also trade schemes and discounting controls Market visits with SRs and merchandisers and giving them feedback on training, call productivity, on job training, framing out PJPs and also recommending them for promotions, incentives and increments. Monitoring Brand Building and Sales Generating Exercises such as Consumer Promotion, Trade Promotion, Wall Paintings, Bantering, In Shop Displays, etc. Achievements: Won the 2005 Star Executive program for Executives across Unit Achieved Month wise targets, and won several incentives. Bagged the 2nd Highest Growth Executive Award by Mr. Rich Miller, V.P. Sales - North for Q2 (06). Awarded Coca-Cola Achievers Jacket for highest RED score and enhanced market share to 85% Substantially achieved month wise targets with the improvement in the Distribution System by increasing number of distributors, carrying capacity and distributor investment. Successfully launched Sprite Ice and became the leader in Sprite Ice since Jun05. Dexterously achieved CSS Targets and Ranked 2nd in ITMO (Trade Marketing Opportunities) score in Region. Facilitated continuous capability development. Training identifications and imparting to my market developers, distributors and distributor Salesmen SCHOLASTICS__________________________________________________________________ MBA (Marketing and Personnel, Full Time) from M.J.P. Rohilkhand University Campus, Bareilly in 2003. B.Sc. (Chemistry, Botany) from D.D.U., Gorakhpur University in 2000.

Previous :

Wockhardt Merind Sales Executive, Accountabilities: Responsible

Worked from 2003 to 2004

Brief summary :

Wockhardt Merind Sales Executive Oct03 - Dec04 Accountabilities: Responsible for generating demand in favour of our product range by constant interaction with customers. Updating Customers with new informations and developing assigned territory and dedicated to achieve given objectives and increase market share. Achievements: Won continuous maximum r.o.b award, was regional topper, Conducted van tours for fast moving products like Asteroids (Decdan), multivitamins( Tri neurosol-h) in rural and Semi rural market with ready stock, per van tour covered average 30-40 retail counters contributing per day sales of Average 20000-25000. Won 1st prize in detailing and role play in training and won e-Wockhardtian award in June 2004,. SCHOLASTICS__________________________________________________________________ MBA (Marketing and Personnel) from M.J.P. Rohilkhand University, Bareilly in 2003. B.Sc. (Botany, Chemistry) from D.D.U., Gorakhpur University in 2000.

 
 
 
 
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Ajit's contributions
bhavesh when Mtv has change its logo? just by changing its colour and graphics does not mean that the logo has been changed...
A logo is a identification mark of a brand so it does not deals with any culture or cultural difference untill it have a resembelence with some bad cultural message,as a example- there were a big rumor that coca-cola logo written in coke's bottle...
A logo is a identification mark of a brand so it does not deals with any culture or cultural difference untill it have a resembelence with some bad cultural message,as a example- there were a beg rumor that coca-cola logo written in coke's bottle...
 
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