Create knowledge
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(rate this)
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Growing Indian economy and change in indian lifestyle!!
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To Associate the brands with Indian Royale Heritage
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Makrand Bhave
| Supported idea
"Growing Indian economy and change in indian lifestyle!!"
| 2 years ago
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This is the real reason!! Good idea and thought there Manish... The change in economic status of India Inc and its emergence as a Power in the IT sector particularly has definitely made it mandatory for global brands to have a quantum presence in...
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Manish N Chugh
| Added idea
"Growing Indian economy and change in indian lifestyle!!"
| 2 years ago
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The India a decade ago and now has seen a drastic change, well in economy term and growing lifestyle too. One of main reason for the foreign brands to go through india is its population growth, and this increase in customer base is not only...
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Balaji Nagarajan
| Supported idea
"Growing Indian economy and change in indian lifestyle!!"
| 2 years ago
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India's younger generation population is almost 47% of our current 1 billion population and by 2015, Indians under 20 will make up 55% of the population. This gives immense opportunity for luxury brands to create awareness in the long run to...
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Ideate: "Luxury brands choose India as face of global ad campaign: Why do you think global brands desire a touch of Indian presence?" deleted from your view.
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Yamaha
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JOCKEY
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anjani nandan
| Supported idea
"Tata Salt"
| 1 year ago
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ya , i am agree with vipin we use different brands of salt ..where tata is a big brand for salt market ,where as nokia,yamaha,Marlboro..etc are consumed by not all age group consumers ,so in respect to these product tata salt is much frequently...
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Muhammed jabir rifai
| Added idea
"Yamaha"
| 1 year ago
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I constantly drive almost 70kms everyday in my own Yamaha.
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Ideate: "Which brand do you consume more in your everyday life?" deleted from your view.
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Status maintenance
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Perceived value seekers.
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satheesh
| Supported idea
"Status maintenance"
| 2 years ago
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our people are like to maintain their status and wants to create some impression between the in society.
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Jayant Vishnu
| Added idea
"Perceived value seekers."
| 2 years ago
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These people looks beyond functions or features of the product. They would rather pick up a brand over the other because one promises them that it uses greenest of ways to produce a tee (emotional connect) and it's cheaper (additional value)....
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Ideate: "How Indians think, feel & choose brands?" deleted from your view.
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Consumers seeking choices and new experiences are increasingly pressuring companies' margins. Customers are increasingly craving the buying `experience' and `choice' rather than the product itself.Th...
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Makrand Bhave
| Answered
| 2 years ago
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How do you zero down on the rpoduct that you intend to buy?? It is through its communication that has somewhere connected to your emotional hunger!! If your emotional quotient is whetted then that is the product / brand that you will demand to...
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Akhilesh Majumdar
| Answered
| 2 years ago
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Consumers chooses products if they are satisfied and that if they really need it. A personal interaction is a process just to induce sales. People do get impressed by personal interaction because they are aware of the pros cons of the product...
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Alka Thakur
| Answered
| 2 years ago
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When a customer decides on buying something there are a lot of things that go into the decision like brand, quality, pocket friendly or budget, word of mouth, taste, etc. Once the decision is made it is difficult to move the customer away from...
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Answer: "Does consumers choose products that promise personal interactions?" deleted from your view.
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Specified set of prices.
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Pricing the product line
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Akhilesh Majumdar
| Added idea
"Specified set of prices."
| 2 years ago
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With a specified set of prices, the firm can find a set of non-price attribute levels that maximize its product line’s contribution.
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Meena Deshmukh
| Added idea
"Pricing the product line"
| 2 years ago
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The user can find a set of prices for its product line that maximize total contribution to the firm’s overhead profits, conditional on a specified set of non price attribute-levels.
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Ideate: " How should one price a new brand which appears to offer several technical advantages over existing offerings?" deleted from your view.
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(rate this)
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Price
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25
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33
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Brand
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Rajkumar Mahaganapat
| Argues in support of
"Price"
| 1 year ago
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no brand effectiveness is there today.Each n every established firms with established brands are getting the production done on contracts through any cheap resource n the quality has been compromised totally. now the firms just market their name...
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PRATEEK
| Argues in support of
"Brand"
| 1 year ago
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i completely agree wid u kuldeep sir....really today the indian consumer is running for brands.he/she is ready to buy brands at any cost...
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Rajeev Kumar Singh
| Argues in support of
"Brand"
| 2 years ago
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From my point of view, there are three types. 1. Upper Class- Where it is nothing really to show to others, 2. Middle Class- Where people tend to show to upper class, 3. Lower Class- Only compete with their class only. Clarification:: 1. In case...
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Debate: "Price v/s brand : How Indian consumer is changing?" deleted from your view.
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Lack of brand similarity of the visual look and feel created
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Color distortion in the store leading to consumer grievances
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Shailena Varma
| Added idea
"Lack of brand similarity of the visual look and feel created"
| 2 years ago
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It leads not to immediate reduction in sale but in long term dilution of brand equity of product brands displayed through a confusion created in the design graphics and conceptual associations conveyed at the point of purchase. Visual coherence...
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Akhilesh Majumdar
| Added idea
"Color distortion in the store leading to consumer grievances"
| 2 years ago
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Colour distortion often leads to sharp complaints from consumers of being cheated and being passed off, products, which they did not intend to buy. It reduces the re-purchase on the part of the consumer and hence affects the store image and sales.
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Ideate: "What are the problems in Visual Merchandising?" deleted from your view.
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(rate this)
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Responsible for creative development of all Brand Shop projects
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gives the sales call as well
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Mohan
| Added idea
"gives the sales call as well"
| 1 year ago
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If its a good merchandising then its a sales call itself & sometimes if consumer is aware of the product & sees good merchandising then the chances of the purchase is much higher
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Sudhansu Jena
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"Responsible for creative development of all Brand Shop projects"
| 2 years ago
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As creativity is important to get the stare of public, there should be proper development in this field and should be responsible to take up all the brand projects put forward and execute it perfectly.
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ankit sharma
| Supported idea
"A diffrentiating factor which increases sales"
| 2 years ago
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always good visual merchandising helps d retailer ......it plays a vital role to increase sales volume. its also attract d window shopper nd also increase the impulse purchasing also. generally lifestyle retailer does't believe in expensive...
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Ideate: "What do you think are the primary responsibilities of a visual merchandising job?" deleted from your view.
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(rate this)
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Customized fixtures complimented with lighting effects.
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In-store announcements about everyday promotional schemes on different products
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anil ghuratia
| Added idea
"anil ghuratia mgr mktg,RIL"
| 2 years ago
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VM is the face of any Retail store.So it must be always dressed with fresh and appealing product and as per the store format.Excessive display may create second thought about the store i.e. about product,servicing, mentality of attending staff.As...
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Akhilesh Majumdar
| Added idea
| 2 years ago
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Is your store easy to shop? There are several approaches to retail store organization and merchandise display. Presenting products in an attracting manner can also increase the perceived value of items that normally would seem unconnected with any...
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Ideate: "How Visual merchandising should be used to target Indian consumer?" deleted from your view.
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(rate this)
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Yes
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2
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No
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Shailena Varma
| Argues in support of
"No"
| 2 years ago
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I do not agree that these kind of marketing are induced to attract young people. Unethical marketing is done just to increase market share and extracting currencies from the consumers using deceptive ways in an easy way. There are many products...
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Akhilesh Majumdar
| Argues in support of
"Yes"
| 2 years ago
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I agree to this statement. Unethical marketing are purposefully done majorly because young minds preferably chooses some kind of advertisements which grab their attention. They seemingly are attracted to the opposite gender. These induces...
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Debate: "Unethical marketing focused to drag young minds. Do you agree?" deleted from your view.
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