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A solid keyword list is the foundation of a successful search-marketing strategy. Marketers must continually work to find relevant search terms and understand the volume of traffic they provide -- as well as the number of competitors using the same phrases -- to shape their SEO and pay-per-click strategies. A variety of online tools are available to uncover new keywords, supplement existing lists with related terms, and gain insight into competitive factors. Each can influence the effectiveness of certain phrases in a PPC or SEO campaign. And each one approaches the task differently through a range of features, analytical capabilities, data sources and pricing options. We spoke to several s...
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