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Akshay Rastogi Business Analyst-Retail Domain, HCL Technologies
 
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Product 
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 Brand
ricky P  |  Argues in support of  "Product"  |  9 months ago
Product's quality creates identity for the brand. consumer always identify the brand based on product attributes. for Eg: if you want to buy a soap you usually go for Lux a product from HUL. there the product Lux comes first. Lux made a...
Saibal Ray  |  Argues in support of  "Brand"  |  9 months ago
A brand is born out of a quality product that sells like hot cakes. Definitely, product is important but a product is not a product if it does not have a brand that it builds over a period of time and graduates from 'producthood' to ' brandhood'.
Akshay Rastogi  |  Argues in support of  "Brand"  |  2 years ago
I feel that Brand plays major role when you want people to come forward and give a try to your products. If we talk about FMCG products, if HUL or P&G comes out with some new product, we'll be doubtful but the trust factor for the brand will...
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