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Alok Sharma Retail , Leading Consultancy Firm
 
Alok Sharma's Profile
Leading Consultancy Firm
Alok Sharma
Retail , Leading Consultancy Firm
confidential
New Delhi / NCR / Bangalore /Chennai, India
confidential
Toostep 
Professional summary
Experienced in Brand Building, Formulation of Strategy, Retail Mapping, Setting Up and Operation, Merchandising guidelines, IT development, Logistical Guidelines and control, VM & Project guidelines, Marketing & Promotion planning, setting up Sales & Distribution network
Alok Sharma's Experience
Current :

Retail , Leading Consultancy Firm
Retail Chain/Logistics
India, New Delhi / NCR
Brief summary :

To provide insight on retail and cpg business solutions to key  clients and explore new opportunities. 

Previous :

Now Senior Marketing Manager, CPG Practice HCL HCL Technologies Ltd
Noida

Worked from 2010 to 2012

Brief summary :

Year Position Brand Managed Organization Based at Apr 2010- Till Now Senior Marketing Manager- Retail and CPG Practice HCL HCL Technologies Ltd Noida 2009 Aug - Mar 2010 Regional Manager BlackBerrys Mohan Clothing Pvt. Ltd. Gurgaon 2005 Apr- July 2009 Business Head Basics, Genesis, Hasbro Clothing Pvt. Ltd Chennai 2004 Oct - Mar 2005 Retail Manager- North and East W TCNS Clothing Ltd Delhi 2002 Sep - Sep 2004 Area Sales Manager- North TRIUMPH Triumph International (I) Ltd. Delhi 1999 Dec - Aug 2002 Asst. Sales Manager-North Indigo Nation, Scullers Indus League Clothing Ltd. Delhi 1997 June - Nov 1999 Sales Officer Excalibur, New Port Arvind Brands Delhi Since Apr10 working as Senior Manager - Retail and CPG with HCL Technologies Ltd, BSERVE Division in Practice Management Group. Role: Develop Retail and CPG Practice to next level, Propose Solutions as per challenges faced by Global fortune 500 Retailers and CPG organizations, Responsible to develop Value proposition, articulations, marketing collaterals, etc, Plan and organize events, seminars on Challenges organization faced in the respective domain. Develop case studies, whitepapers on various solutions and coordinate with various analysts to showcase capabilities. Handling pre sales activities like RFI / RFP, Interaction with Clients, etc Market Handling: US, Europe and Australia Accolades: Developed various properties in Retail and CPG after joining, Shortlisted for second stage of discussion with 2 new clients within short span of joining. Current Organization:

Previous :

Senior Manager- Retail Sales & Marketing, XYZ
Retail Chain/Logistics
India, New Delhi / NCR

Worked from 2009 to 2010

Previous :

HASBRO Clothing Pvt. Ltd.
India

Worked from 2005 to 2009

Brief summary :

HASBRO Clothing Pvt. Ltd. Apr05- Jul 2009 Brand Handling: BASICS , GENESIS and PROBASE Company Profile: One of the leading south India based apparel organization, with growth rate of 70% per annum. Joined on 1st Apr05. Based in Chennai. Reporting to: Director and MD. Designation: Business Head. Achievement: Increased efficiency of current stores, expanded the retail network from 18 to 55 stores. Implemented detailed retail working to increase efficiency of the retail business model. Giving high profit per store with almost nil loss making stores. KRAs- Handle Retail. Expansion, Strategy, Operation, Marketing, Distribution and Merchandising of the brand. Plan and implement future strategies for the brand and organization- Brand, Product Line, Advertising, Brand Image, Store look etc. Ensure efficiency in stock to sales, category wise contribution, high recall, high conversion etc as per targets. Achieve aggressive top line targets and to ensure profitability. Shortlist key locations for expansion, layout planning, option planning, coordination with design, project and architect team at on and off site. Ensuring other collateral from various departments like VM, Inventory, marketing, CRM etc. Handled Chain Stores like- Reliance Hyper/Trends, B-More, Central, Lifestyle, Globus, Coupons, Mega Mart, Brand Factory etc. Accolades: Instrumental in Store Rollout; Acknowledged for opening 28 stores(TN, Kerala, AP, Mumbai, Karnataka Managed Assortment Rationalisation; effectively augmented the assortment, constantly upgrading according to needs and requirement of customers. Established and implemented Plano implementation leading to vast improvement in D.C. and Store fill rate. Carried out Periodic Check and correction through concept of model store. Ensured adherence to SOP (Standard Operating Procedures); devised Store Visit Report Format by which the Store Operation Team was graded according to its Performance. Successfully led the charge to significantly increase the Gross Margin month on month basis. Previous Organization:

Previous :

TCNS Clothing Ltd.

Worked from 2004 to 2005

Brief summary :

TCNS Clothing Ltd. Oct04-Mar05 Brand Handled: W Company Profile: TCNS Clothing is a sister concern of TCNS Exports, Brand W is in ethnic ladies wear and first one to start this kind of concept in organized retailing. Joined in 1st Oct04. till 31st Mar05. Based in Delhi. Reporting to: CEO. Designation: Retail Manager Achievement: Increased efficiency of the stores in terms of backhand support and Franchisee Management by way of new stocking standards, refill strategy, display standards, proper stock auditing and giving stores what sells not what we make. Accolades: Played a key role in initiating high end range. Previous Organization:

Previous :

Pvt. Ltd.

Worked from 2002 to 2004

Brief summary :

TRIUMPH International (I) Pvt. Ltd. Sep02-Sep04 Brand Handled: TRIUMPH (lingerie) Company profile: TRIUMPH is the no. 1 lingerie brand worldwide. The turnover of the organization is more than $1.6 Billion worldwide and operates in more than 150 countries. In India organization has launched its intimate apparels range. Designation: Area Sales Manager (North and Central India) From September 2002 to 30/9/2004. Achievement: Launched the brand in the territory given. Getting the best dealer sales / investment in retail sales in the category. Handling Shoppers Stop, Lifestyle, Ebony, Lifespring, Westside, Globus. Able to upgrade dealers sales girls selling capability to handle premium brand by providing training to them. Giving best value returns at all the counters because of consistent follow up on sales and replenishment to dealers, stores best possible support. I had top performing team because of best training and delegation provided. Nil outstanding since start till end of operation. Considered best Manager in terms of sales, customer service and team management. Accolades: Played a key role in launch of the brand in North India Previous Organization:

Previous :

Asst. Sales Manager, Indus League Clothing Ltd.
India)

Worked from 1999 to 2002

Brief summary :

Indus League Clothing Ltd. Dec99-Aug 02 Brand Handled : INDIGO NATION, SCULLERS, SCULLERS for Her Designation: Asst. Sales Manager (North India) Dec 1999 to Aug 2002. Achievement : Launched successfully all the three brands in the region and opened 12 exclusive showrooms in the region. First person from sales team to get promotion from Sales Executive to Asst Sales Manager- North India. Provided best Sales Channel Partners. Accolades: First person in the sales team to get promotion to regional position. Previous Organization:

Previous :

Arvind Brands Ltd.
India.

Worked from 1997 to 1998

Brief summary :

Arvind Brands Ltd. June 97-Nov 98 Brands Handled: Excalibur, Arrow and Lee. Company Profile: One of the top 2-garment companies in India. The portfolio of the brands includes- Lee, Arrow, Wrangler, Excalibur, Newport, Ruggers. The company has fabric division also which produces denim fabric. Achievement: Launched brand Excalibur in Delhi market successfully and given 49% sales growth in the given territory. Designation: Sales Officer (Delhi and UP) June1997 to Nov. 1999. (Was on C and F payroll till Nov 98 then absorbed in the parent company)

Previous :

Mohan Clothing Pvt. Ltd.
Brief summary :

Mohan Clothing Pvt. Ltd. Aug 09-Mar-10 Brand Handling: BLACKBERRYS- Awarded Best Formal Brand for last 3 years continuously Company Profile: One of the leading Premium Apparel Brand famous for its suits and trousers. Currently available in all the premium stores across country. Based in Gurgaon. Reporting to: GM-Sales and Marketing. Designation: Regional Manager KRAs Handle Sales, Retail- Expansion, Strategy, Operation, Marketing, Distribution and Merchandising of the brand. Ensure efficiency in stock to sales, category wise contribution, high recall, high conversion etc as per targets. Accolades: Streamlined Cos operations in South India by setting up aggressive sales team and additional set of retailers. Synchronising seasonal factors with dispatches to improve sales Previous Organization:

Alok Sharma's Education

Indian Institute Of Management (IIM), Kolkata
PG Diploma
India
From 2008 to 2009
Brief summary :

Executive Program in Retail Management

National Institute Of Fashion Technology (NIFT), New Delhi
PG Diploma
India
From 2003 to 2004
Brief summary :

Fashion Retail Management

IMR
MBA/PGDM
India
From 1995 to 1997
Brief summary :

Marketing

Delhi University

B.Sc
India
From 1991 to 1994
Brief summary :

B.Sc. (Hons) Botany

Alok Sharma's Expertise
Skills & interests :
marketing, business development,Retailing, expansion, market mapping, operation, Marketing,Retail Management, Range Planning, Retail Operation  
Years of Experience :
12.0 Years  
Expert badges
 
Recommendation
Worked with Alok Sharma at XYZ | Recommended 1 year ago
Alok is a rare talent, indeed, with regard to his professional and interpersonal skills. I feel really proud to be associated with a positive and innovative thinker like him. I have always found him coming up with ingenious solutions to complex issues. Alok is also very good at understanding and catering to the needs of various customers. I feel proud to be associated with him. I also hope that he will continue to be an asset to his employers and society as a whole.
Studied with Alok Sharma at National Institute Of Fashion Technology (NIFT), New Delhi | Recommended 2 years ago
“- A very focused, result oriented person. - Self motivated & Hard working - Good knowledge of his subject - Takes lot of initiatives Wishing him all the very best & lots of success in future."
Worked with Alok Sharma at Hasbro Clothing Pvt Ltd | Recommended 2 years ago
Alok Sir is a very nice guide, he is a nice person too, i had this experience while doing my summer internship under him.
Was with another company when working with Alok Sharma at XYZ | Recommended 2 years ago
Alok has a great personality, totally trustworthy and a pleasure to work with. Wish you all the best Alok.
Worked with Alok Sharma at toostep | Recommended 2 years ago
I have been associated with Alok through toostep & I have found several of his contributions here very insightful & valuable in the field of retail & this certainly shows his refined & in depth approach in the field.
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Alok's communities
Marketing & Branding
13790 members, 310 jobs, 764 articles, 308 questions, 961 debates, 382 idea contests.
Business & Strategy
10207 members, 379 jobs, 894 articles, 282 questions, 934 debates, 319 idea contests.
Banking & Insurance Professionals
16092 members, 147 jobs, 347 articles, 208 questions, 671 debates, 251 idea contests.
Alok's contributions
As per my experience most of the staff does not have indepth product knowledge- they try to convince customer on factors not asked by customers which makes buyers irritated and result in lose of sales , knowledge of promotions running in the market is...
Today customers wants both tangible and intangible benefits around the product then simply solution from it. which is why today aspects like camera, applications, music, etc are sold by mobile companies. Also how much you interact with them for...
Most of retailers are using customer database just to send sms blast and nothing else. Pls share your inputs.
What are the Key factors in selecting a retail location
What steps govt should take to control sudden rise in prices of vegetables, etc
 
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