Amit Gupta, MBA graduate in Strategic Marketing, Indian School of Business (ISB), Hyderabad - Profile & Expert Views of Amit Gupta, MBA graduate in Strategic Marketing, Indian School of Business (ISB), Hyderabad

Amit Gupta's Profile

Amit Gupta
MBA graduate in Strategic Marketing, Indian School of Business (ISB), Hyderabad
	Indian School of Business confidential confidential Gurgaon, India

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Professional summary

Marketing professional with MBA from Indian School of Business (ISB), Hyderabad. Possess good knowledge of Consumer Goods Marketing, Marketing Strategy, Branding, Rural Marketing, Digital & Youth Marketing, Consumer Behaviour, Pricing, Retailing, Market Research and Marketing Engineering amongst other marketing and business concepts. Gained live experience in the above mentioned through academic & professional associations with companies such as Cleartrip.com, LG India, Cadbury India, Hindustan Unilever Ltd, Google India, Spencer's Retail amongst others.

Prior to MBA, have 3.5 years in IT industry with excellent performance record. Worked on CRM business processes that are critical to Sale & Marketing function. Managed customers and business partners. Currently looking for a permanent career shift to consumer goods/services Sales & Marketing.

References on LinkedIn: http://in.linkedin.com/in/amitguptaisb

Current Experience: MBA graduate in Strategic Marketing, Indian School of Business
Previous: Senior Consultant, SAP Labs India
Assistant Systems Engineer - Trainee, Tata Consultancy Services (TCS)
Education:

Indian School of Business (ISB), Hyderabad
Years of Experience :

3.5 Years
Skills & Interests (keywords):

MBA in Marketing; strong strategic and analytical thinking ability; excellent negotiation, networkin ...
Contribution score:

(126 points)
Contacts: 13 connections, 14 following, 3 followers
Part of communities:

ISB Hyderabad | Marketing & Branding |

Amit Gupta's Experience


Current :	MBA graduate in Strategic Marketing, Indian School of Business
	FMCG/Foods/Beverage
	India, Gurgaon
	Working from 2009
	Brief summary : Recently graduated from ISB in April 2010. Passionate about pursuing a career in consumer goods/services Sales & Marketing. Looking for a permanent career shift and hence open to entry level/junior positions. Have good knowledge of the industry through various courses, live projects and professional engagements. Willing to learn, and confident of being able to contribute to the organization quickly.
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Previous :	Senior Consultant, SAP Labs India
	IT Products
	India
	Worked from 2005 to 2009
	Brief summary : Adjudged a “SAP Global Top Talent and High Potential”* employee, a distinction awarded to only top 5% of the global workforce based on overall performance, leadership and management potential.* Managed key customer accounts and business partners of SAP. Consultant for business processes such as Lead Generation, Opportunity Management, Sales Order Management, Invoicing etc. that are critical to the Sales and Marketing function. Led a 6 member team at the Global Control Centre in Germany for China, India, and Ireland geographies.
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Previous :	Assistant Systems Engineer - Trainee, Tata Consultancy Services (TCS)
	IT Services
	India, Mumbai
	Worked from 2005 to 2006
	Brief summary : Consultant for an internal ERP system and worked on data migration during the TCS – Tata Infotech Ltd. merger.
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Amit Gupta's Education

Indian School of Business (ISB), Hyderabad
MBA/PGDM
India
From 2009 to 2010
Brief summary : Specialization: Strategic Marketing Projects Undertaken Youth Marketing - Conceptualized activation platform for LG India to engage with youth segment Rural Marketing - Developed go-to-market strategy to retail water purifiers in rural India Digital Marketing - Measured effectiveness of online campaigns for Cleartrip.com; developed marketing strategy for hotel booking business Branding - Studied brand building & ATL/BTL communication strategy of Kingfisher Airlines Advertising - Developed 360 degree ad campaign for a brand of oral contraceptive pills (TV/Print/Radio - Urban & Rural markets) Marketing Strategy - Conceptualized Loyalty Program for Bharat Petroleum targeting low income high volume segment Pricing - Analyzed pricing strategies of Tata Indicom & Bharti Airtel
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	Marketing & Branding
	13795 members, 310 jobs, 765 articles, 308 questions, 961 debates, 382 idea contests.

	ISB Hyderabad
	86 members, 57 jobs, 25 articles, 0 questions, 5 debates, 5 idea contests.

MBA graduate in Strategic Marketing, Indian School of Business

Working from 2009

Senior Consultant, SAP Labs India

Worked from 2005 to 2009

Assistant Systems Engineer - Trainee, Tata Consultancy Services (TCS)

Worked from 2005 to 2006

Consultant for an internal ERP system and worked on data migration during the TCS – Tata Infotech Ltd. merger.

Indian School of Business (ISB), Hyderabad