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AMIT BANERJEE GM Business Development, Tata Industrial Services Limited
 
AMIT BANERJEE's Profile
AMIT BANERJEE
GM Business Development, Tata Industrial Services Limited
Tata Industrial Services Limited
confidential
confidential
New Delhi / NCR, India
Toostep LinkedIn 
Professional summary
An Engineer MBA with 15 years of experience in sales and marketing in consumer durables, steel and solar water heating industries
AMIT BANERJEE's Experience
Current :

Sales and Marketing, Tata Industrial Services Limited

Industrial Products/Heavy Machinery

Working from 2010

Brief summary :

Sales and Marketing of Aerospace and Defence related products to Global and Domestic Defence players, to help them meet their offset obligations

Previous :

General Manager, Tata Industrial Services Limited

New Delhi

Worked from 2010 to 2011

Brief summary :

Since April10 Tata Industrial Services Limited, New Delhi as General Manager - Marketing and Business Development Company Profile: Tata Industrial Services is the flagship Tata group company in defence and aerospace, focusing on offsets, by identifying and integrating diverse capabilities in India, whether within or outside Tata group. It is a new organization, having started in 2007. Job Role and Responsibilities: Reporting to the the COO. Currently responsible for overall marketing, sales and business development. Ensuring business development through opportunities identification and relationship development with the Global Players looking at India as market and from offsets perspective. Demonstarted abilities in formulating long term strategy and annual plans for the business. Ensuring implementation of Strategies/Activities/Initiatives like relationship management with the global players, relationship management with the concerned ministries,Promotion, Pricing, Customer Satisfaction, Alliances/Networking, support to supply chain development, proposals preparation and new market development. Handling business processes improvements, TBEM implementation, ethics management. Noteworthy Contributions: Have submitted proposals worth about $ 500 Mn so far with global players like Rolls Royce, Diehl, Boeing, Airbus etc. Proposals at various advanced stages of discussions. Executed various orders for Defence Public Sector units like Hindustan Aeronautics Limited, Ordnance Factory, Army Base Workshops etc. Formulated annual and long term strategy for business growth. Implemented robust processes of MIS and business planning. Instrumental in improving the website and brought enhanced focus into relationship activities. Geared up to sustain the market leadership position in a slow growth market with a large number of small and few large players.

Previous :

General Manager, Tata BP Solar India Limited

Bangalore

Worked from 2008 to 2010

Brief summary :

May08-Mar10 Tata BP Solar India Limited, Bangalore as General Manager - Marketing Sales and Commercial Logistics (Thermal) Company Profile: Tata BP Solar Ltd. is a joint venture between BP Solar and Tata Power with a turnover of about Rs.1100 Cr per annum. With significant presence into India and SAARC Countries, dealing into various products of solar energy, it is the market leader in the Industry. Job Role and Responsibilities: Reporting to the the SBU head with dotted line relationship to the CEO. Currently responsible for overall Thermal (Solar Water Heating) business including marketing, sales and commercial logistics. Ensuring thermal turnover at target profitability levels through dealer network as well as direct projects sales and through individual consumers as well as commercial/Industrial/Government establishments. Demonstarted abilities in formulating long term strategy and annual plans for Thermal. Ensuring implementation of Strategies/Activities/Initiatives like Product Promotion, Pricing, Dealer Appointment, Development and Management, New Product Development, New Market Development, Customer Satisfaction, Alliances/Networking, Logistics Management and AR Management. Handling business processes improvements, TBEM implementation in thermal. Noteworthy Contributions: Successfully achieved thermal turnover of Rs. 51 Cr at 50% higher profitability levels through dealer network expansion and focus on institutional sales Played an integral role in procuring and executing several large and prestigious orders like Infosys, Army, NBCC and Shirdi. Formulated annual and 5 year strategy for Thermal business growth. Have attained 7 days of inventory levels and 60 days of DSO against company average of 90 days. Implemented robust processes of forecasting and sales planning. Instrumnetal in improving the website and brought enhanced focus into promotional activities. Geared up to sustain the market leadership position in a fragmented market with a large number of unorganized players.

Previous :

Sales and Marketing, Tata BP Solar India Limited

Power

Worked from 2008 to 2010

Brief summary :

Sales and Marketing of solar water heating products through institutional and channels, Pan India

Previous :

Tata Steel Limited

Kolkata

Worked from 2000 to 2008

Brief summary :

Aug00-Apr08 Tata Steel Limited, Kolkata Company Profile: Tata Steel is the flagship Tata Group company with a turnover of about Rs.130000 Cr per annum. With significant presence into Asia, Europe and Africa, dealing into various products of Iron and Steel, it has been adjudged as the best Steel company in the world for last 4 consecutive years. Growth Path: Nov07-Apr08 Head-Market Research Group Jul04-Oct07 Head-Solution for Sales Aug00-Jun04 Industry Manager Noteworthy Contributions as Head-Market Research Group Played an integral role in providing macro-economic and steel industry inputs for annual business plan Fy09 formulation for Tata Steel. Redefined the vision and strategy for Market Research Group as a consulting organization. Completed key studies like brand health and customer satisfaction for various product brands, business feasibility for tata metaliks and steeljunction (Steel Products Retail Venture). Interacted with research agencies like IMRB, TNS, ACN etc for B2B as well as B2C studies. Noteworthy Contributions as Head-Solution for Sales Sold and implemented solutions offers to 26 distributors and Very large Auto OEM customers. Created value worth USD 6 Million through 6-Sigma and CVM Applications. Developed and published process documents, provided training and directed cross functional teams on process institutionalization Contributed to publishing a paper on `CVM process in Tata Steel presented at Harvard Business School Noteworthy Contributions as Industry Manager: Developed new products like Electrical Grade, galvanized products etc and acquired new customers like Indian Railways and other large OEMs. Successfully mapped relevant markets and published segment research reports like Electrical Steel, Galvanized OEM etc. Attained more than: USD 25 Million over the target margin for two consecutive years. USD 125 Million over the target revenue for two consecutive years.

Previous :

Marketing, Customer Value Management, Theory of constraints, 6 Sigma, Market Research, Tata Steel

Steel

Worked from 2000 to 2008

Brief summary :

Handled various functions: Marketing, segment management, Market Research, Implementation of Customer value management, Theory of Constraints, 6 Sigma projects, 

Previous :

Voltas Limited

Worked from 1994 to 2000

Brief summary :

Jul94-Jun00 with Voltas Limited (Cooling Appliances Business Division) Company Profile: Voltas is a Tata Group company, involved into various businesses like air-conditioning, consumer durables, projects etc. Its turnover is about Rs.7000 Cr per annum. Growth Path: Jul97-Jul00 Area Manager, Jaipur Jul94-Jun97 Senior Sales Executive, Delhi Noteworthy Contributions as Area Manager: Achieved YOY sales growth of 30% from 1997-2000 while controlling credit and inventory levels. Developed new markets in Bhilwara and Sikar. Ended competition dominance through establishing business with Department of Telecom through 200 airconditioners order for the first time. Kick started air conditioners retail sales in Rajasthan through multi brand electronics/durables showrooms. Noteworthy Contributions as Senior Sales Executive, Delhi: In those days Voltas Limited was completely dominated by competition and the Company going through a rough phase. Howveer even through this patch successfullully achieved YOY sales growth of 25% from 1994-97 re-establishing Voltas presence in the market. Instrumental in efficiently appointing and developing successful New Dealers. Demonsatrted abilities in handling highest number of institutional orders in India like CIE, Apollo Tyres, Brooke Bond Liption, Castrol.

Previous :

Sales and Marketing, Area Sales Manager

Consumer Durables

Worked from 1994 to 2000

Brief summary :

Sales and marketing of airconditioners through institutional and channel sales, including dealer development and management

AMIT BANERJEE's Education

R A Poddar Inst of Mgmt, Jaipur

MBA/PGDM
India
From 1992 to 1994
Brief summary :

MARKETING MANAGEMENT

MBM Engineering College, Jodhpur

B.Tech/B.E.
India
From 1987 to 1992
Brief summary :

MECHANICAL ENGINEERING

 
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AMIT's communities
7257 members, 156 jobs, 187 articles, 128 questions, 252 debates, 133 idea contests.
 
 
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