Create knowledge
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No It's too high...
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2
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Yes it's low if it increases then good....
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Amita Srivastava Yakhmi
| Argues in support of
| 2 years ago
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hehehee! What a question!
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Debate: "Good Management in Retail " deleted from your view.
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Unable to attract even a single girl, frustrated man sues Axe New Delhi. In what could prove to be a major marketing and legal embarrassment for Hindustan Unilever Limited (HUL), a 26-year-old man has filed a case against the FMCG company, which owns the Axe brand of men grooming products, for ‘cheating’ and causing him ‘mental suffering’. The plaintiff has cited his failure to attract any girl at all even though he’s been using Axe products for over seven years now. Axe advertisements suggest that the products help men in instantly attracting women. Vaibhav Bedi, the petitioner, also surrendered all his used, unused and half-used deodorant sprays, perfume sticks and roll-ons, anti-perspira...
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kiran pandya
| Commented
| 1 year ago
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HUL must have deployed under cover agents to check on the claims of Vaibhav. If they are able to find even 1 relationship where he is seen going out with a girl his case would loose steam. they may also plant a paid girl in Vaibhav's life. Just...
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Amita Srivastava Yakhmi
| Commented
| 2 years ago
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I thought it was a forward joke! The ads really dont deserve this much time/ effort/ money being spent behind them... They are shown in a fun spirit and to be taken as such.
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Jayant Vishnu
| Commented
| 2 years ago
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This is something interesting that I've come across many days, this is a good case in the sense all the products which is out there showing their ads with so much action happening in the ad for the guy or a girl with other products like the...
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Trends: "The Axe- "after" Effect!" deleted from your view.
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(rate this)
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Yes
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3
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19
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No
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Tanima
| Argues in support of
"No"
| 1 year ago
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This is all about marketing fundas. But play with someones emotions are not good especially the girls or boys who are from villages can't take it as marketing line. They strongly belive that using these types of cremes they will be able to get the...
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Amita Srivastava Yakhmi
| Argues in support of
| 2 years ago
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Its a business!! Most sellers overhype the product! Look at any example - Do your teeth shine like they do in the case of the toothpaste commercials? Or your hair look like that in the shampoo or hair oil commercial? Or the car make women stop and...
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ujjval jain
| Argues in support of
"No"
| 2 years ago
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Its a sort of cheating, if you claim for skin whitening in just seven days, it should be fortified with facts substantiated by results. I personally did not meet some one who seems to be benefited, till now, do you?
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Debate: "Fairness Creams-- Selling dreams being justified ?" deleted from your view.
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(rate this)
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SUITABILITY
2
COST PER CONTACT
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Amita Srivastava Yakhmi
| Added idea
"SUITABILITY"
| 2 years ago
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Some times the need of the hour is a broadcast medium, so venturing into new media is against the grain.
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Amita Srivastava Yakhmi
| Added idea
| 2 years ago
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Not enough reach through emergent media.
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Ideate: "What are the biggest barriers keeping marketers from trying emerging media?" deleted from your view.
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(rate this)
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1
SUITABILITY
2
COST PER CONTACT
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Amita Srivastava Yakhmi
| Added idea
"SUITABILITY"
| 2 years ago
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Some times the need of the hour is a broadcast medium, so venturing into new media is against the grain.
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Amita Srivastava Yakhmi
| Added idea
| 2 years ago
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Not enough reach through emergent media.
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Ideate: "What are the biggest barriers keeping marketers from trying emerging media?" deleted from your view.
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(rate this)
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1
SUITABILITY
2
COST PER CONTACT
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Amita Srivastava Yakhmi
| Added idea
"SUITABILITY"
| 2 years ago
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Some times the need of the hour is a broadcast medium, so venturing into new media is against the grain.
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Amita Srivastava Yakhmi
| Added idea
| 2 years ago
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Not enough reach through emergent media.
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Ideate: "What are the biggest barriers keeping marketers from trying emerging media?" deleted from your view.
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(rate this)
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Execution-a way to lead an Idea
2
Fear of failure
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Amita Srivastava Yakhmi
| Added idea
| 2 years ago
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All emerging media is yet to attain critical mass. Currently, only the traditional media - TV, Print, Radio, Outdoor (Billboards etc), Cinema, Internet is able to reach a big chunk of people. All other media (clubbing as 'emergent media') reaches...
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Sameer Joshi
| Supported idea
"Execution-a way to lead an Idea"
| 2 years ago
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You are right Vanita, in India, people are not educated properly on how to use blootooth which is causing problems and fer among them....
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Pradeep
| Supported idea
"Execution-a way to lead an Idea"
| 2 years ago
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Hi Vanita, Bluetooth mktng indeed a very good concept to catch the people coming in malls etc to push the products. As you have rightly pointed out the concern of people being apprehensive to this emerging promotional way. Radio may be a good...
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Ideate: "Emerging Media: Why marketers are not adopting to it?" deleted from your view.
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(rate this)
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Yes
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4
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3
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No
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Amita Srivastava Yakhmi
| Argues in support of
"No"
| 2 years ago
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Objective is not to compete with currently existing sites. Rather to engage the viewers in a two way interation with NDTV and its anchors... This would make the viewers/ audience feel closer and develop a closer relation with the channel and its...
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Balaji Nagarajan
| Argues in support of
"Yes"
| 2 years ago
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This will be successful business model in the long run - news channels are our main source of information across differnt happenings in the country. If they can connect with the viewers to take their feedback as well the common man's message will...
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Mahalakshmi Subramanium
| Argues in support of
"No"
| 2 years ago
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Not at all, Social networking like Orkut, Facebook and Twitter has got their well established markets. Its not easy to capture their markets. Moreover media channels are news channels. I don't think they will diverge their area and go towards "no...
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Debate: "Media channels going social networking: Can they compete the already existing ones?" deleted from your view.
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(rate this)
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Yes
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12
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25
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No
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Nikhil
| Argues in support of
"No"
| 1 year ago
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will not die out so soon it will take a big change for the SMS to die donw, the SMS is not sent only via cell phone but also by mail so it will be difficult to kill SMS, it may reduce though but slowly
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Amita Srivastava Yakhmi
| Argues in support of
| 2 years ago
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Unlikely that SMS will die out soon. May reduce over time... 1. Its the lowest common denominator in communication (apart from a call, of course) and the lower end handphones will continue usage for a while. 2. Also, its private - as in one cant...
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Sonal Singh
| Argues in support of
"No"
| 2 years ago
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Though I believe people will use SMS really less in future, I am a firm believer that SMS will not be dead, infact it will find itself to be more useful in interesting ways, as I was going through a conference on a website of IAMAI digital...
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Debate: "Will SMS be dead?" deleted from your view.
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(rate this)
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Price
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25
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33
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Brand
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Rajkumar Mahaganapat
| Argues in support of
"Price"
| 1 year ago
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no brand effectiveness is there today.Each n every established firms with established brands are getting the production done on contracts through any cheap resource n the quality has been compromised totally. now the firms just market their name...
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Amita Srivastava Yakhmi
| Argues in support of
| 2 years ago
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The Indian consumer cannot be labeled as only "Brand conscious" or only "Price sensitive". This is true the world over. We keep speaking of an emerging consciousness regrding brands... it was always there. Its not new. Just that in the past, there...
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Rajeev Kumar Singh
| Argues in support of
"Brand"
| 2 years ago
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From my point of view, there are three types. 1. Upper Class- Where it is nothing really to show to others, 2. Middle Class- Where people tend to show to upper class, 3. Lower Class- Only compete with their class only. Clarification:: 1. In case...
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Debate: "Price v/s brand : How Indian consumer is changing?" deleted from your view.
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