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Ananth James Head/VP/GM-Marketing, NISSAN,INFINITI,RENAULT
 
Ananth James's Profile
Ananth James
Head/VP/GM-Marketing, NISSAN,INFINITI,RENAULT
NISSAN,INFINITI,RENAULT
confidential
confidential
Chennai, India
Toostep 
Professional summary
Ananth James's Experience
Current :

Head/VP/GM-Marketing, NISSAN,INFINITI,RENAULT
Automobile
India, Chennai

Working from 2008

Previous :

Group Marketing Manager, - Al Yousuf Group UAE

Worked from 2004 to 2007

Brief summary :

Sept 04 -Jan 07-Group Marketing Manager Al Yousuf Group, UAE Al Yousuf is one of the leading corporate groups in UAE employing over 2000 employees with an annual turnover of over AED 2 Billion. I was heading the Marketing division for the group reporting to the COO of the company for brands involving Chevrolet, Daihatsu, Yamaha, Suzuki, LG Electronics, Epson, NEC, and Avaya. Job responsibilities involved: Formulate and implement an effective and comprehensive marketing plan to enhance the brand equity and sales while ensuring optimal utilisation of marketing budget Product positioning and new product launching Implementation of CRM, loyalty programmes and retail standards Corporate rebranding ,creating synergy in corporate identity and strategic communication Manage corporate news letter and PR operations Network Expansion /Development of retail outlets Principal relationship management Business development/New ventures

Previous :

Marketing Manager, OTE Suhail Bahwan Group Company

Worked from 2002 to 2004

Brief summary :

October 2002 -September 2004 -Marketing Manager OTE (Suhail Bahwan Group Company) Muscat, Oman OTE Group is one of the largest automotive groups in Oman dealing with leading automotive brands and is part of the Suhail Bahwan group, with a turnover of over $ 2 Billion employing over 8000 employees. Handled the Marketing activities for Chevrolet, Cadillac and Hummer brands and reported to the MD of the company. Job responsibilities involved: Developed an effective and comprehensive communication plan involving ATL and innovative BTL activities to enhance the brand equity and sales Principal relationship and management, Product ordering and price negotiations with General Motors Development of business plan objectives based on detailed analysis of trends in industry, competition and GAP analysis, thereby setting the strategic direction Effectively decide on the product positioning and pricing based on the product mapping and FAB analysis Conduct Product and Tactical campaigns in conjunction with the ad agency/GM Marketing team New product Introduction /Launches and development of segment based marketing initiatives Implementation of GM retail standards and develop new Loyalty programmes/Relationship Marketing tools to enhance customer loyalty Handling of Government tenders and special vehicle requirements Enhancement of Accessories sales Product Planning and Model rationalisation Conduct Product/Sales trainings for the Sales/Communication

Previous :

Retail Manager, OTE Suhail Bahwan Group Company

Worked from 1996 to 2001

Brief summary :

Nov 1996 - Sept 2001 -Retail Manager - Chevrolet OTE (Suhail Bahwan Group Company) Muscat, Oman Led a team of 9 members focussing on brand building, business development and increased market share by implementing innovative marketing techniques. Achieved a sales growth of 120% despite unfavourable market conditions. Implemented an effective CRM programme that resulted in a marked improvement in the customer satisfaction levels and enhanced the brand positioning of Chevrolet

Previous :

Senior Executive, Dalmia Sunkyong Samsung Ltd
Chennai

Worked from 1995 to 1996

Brief summary :

Oct 1995 -November 1996 - Senior Executive - Sales and Marketing Dalmia Sunkyong Samsung Ltd, Chennai, India.

Previous :

Management Trainee, Videocon International Limited
Chennai

Worked from 1993 to 1995

Brief summary :

June 1993 - Oct 1995 - Management Trainee-Consumer Electronics Division Videocon International Limited, Chennai, India ACHIEVEMENTS: Recognised by Nissan Middle East for Anti Recession Marketing Initiatives which were nominated as best practice across the region. Recognised with GCC Award for achieving highest market share for Nissan within GCC and GOM countries Received the award for Innovative marketing ideas for Dare to Share from Rick Wagenor, Chairman of General Motors during the Middle East and Africa retailer conference Nominated and served as the GM Dealers marketing committee representative Recognised by Dubai Summer surprises committee for efforts in promoting safety as a social message from a CSR perspective Acknowledged by LG for development of Best launch campaign in 2006 across the region. Implemented integrated marketing module that enhanced efficacy of the marketing activities by tracking and measuring ROI

Ananth James's Education

Lancaster University Management School
MBA/PGDM
United Kingdom
From 2001 to 2002
 
 
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Ananth's communities
Marketing & Branding
13790 members, 310 jobs, 765 articles, 308 questions, 961 debates, 382 idea contests.
 
 
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