Create knowledge
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(rate this)
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1
Bundle of Complexities
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Distribution
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Ankit
| Added idea
"Complexities..."
| 1 year ago
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Market is too dynamic to chase, because loyalty depends on relationship, very less brand awareness and prices of the products.
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Manish
| Added idea
"consumer behaviour: price sensitivity & value propostion demanded"
| 1 year ago
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I think consumers are highly price sensitive and functional value works better so could be difficult for branded goods to compete price warriors. Good avenue for topline growth but not for bottomline.
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PRAPHUL ANIGOL
| Supported idea
"Bundle of Complexities"
| 2 years ago
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yes the market is quite heterogenous, challenge here is to customise but that will not be so economical, best ways is to choose the segments with highest potential and customise.
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Ideate: "Challenges In Rural Marketing" deleted from your view.
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(rate this)
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BY DEVELOPING RURAL-SPECIFIC PRODUCTS
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BY UNDERSTANDING CULTURAL AND SOCIAL VALUES
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moupriya sengupta
| Added idea
"recognition problem"
| 1 year ago
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electricity and moneytary problem are the main problem for rural peoples.so the campany should made such type of products which they can afort easly and the product feature should be simple for understand the rural people beacuse the main problem...
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Ankit
| Added idea
"By Developing socio-cultural influenced rural specific products."
| 1 year ago
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Companies main problem is that they want to sell urban products to rural. If it`s segmentation & targeting is wrong how can it will go for positioning strategy..........
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sivakumar krishnaswamy
| Supported idea
"BY DEVELOPING RURAL-SPECIFIC PRODUCTS"
| 2 years ago
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Value for Money is generally the key driver of consumers, when such rural consumers utilise their surplus. while this behaviour is not very different from urban consumers, key issue with rural consumer is that their recognition of what is a "must...
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Ideate: "What Strategies companies should adopt for Rural Marketing?" deleted from your view.
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(rate this)
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Yes
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35
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19
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No
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Sanat Kumar Singh
| Argues in support of
"Yes"
| 1 year ago
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Is there any data to be collected. Sending sms to multiple (any number) of users is as easy as typing text. u get spam from marketers all the time dont u. Just a matter of tying up with a service provider. and its really cheap too.
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Ankit
| Argues in support of
| 1 year ago
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Not a good Idea sir g................... In India getting a power is not an easy task, how can we imagine for a sms to inform a power cut, sir g...
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Sujatha srivastava
| Argues in support of
"No"
| 1 year ago
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Collecting data from so many users and sending messages wont be an easy task. They might have a little bit of success but this can't be a big hit. Lets see how does it turn out..
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Debate: "A sms before the power cut, What an idea Sirji.." deleted from your view.
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(rate this)
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Yes
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231
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VS |
61
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No
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prateek choudhary
| Argues in support of
"Yes"
| 28 days ago
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we are losing it and soon our next generation wont even taste the fruits of it if we dont give our share of push to the language of our pride
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Ankit
| Argues in support of
| 1 year ago
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Yes, we are not only losing our mother tongue but also promoting other language.
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Sarika Singh
| Argues in support of
"Yes"
| 2 years ago
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Manoj...... amazing debate....... Yes nowadays we are losing our mother tongue. Especially the children, they speak only English and hesitates to speak their mother tongue. This is all the parents fault who don't teach them their mother tongue....
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Debate: "Are we losing our Mother tounge" deleted from your view.
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