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Anshumali Saxena eMarketing advisor, School of Inspired Leadership
 
Anshumali Saxena's Profile
Anshumali Saxena
eMarketing advisor, School of Inspired Leadership
School of Inspired Leadership
confidential
confidential
New Delhi / NCR, India
Toostep 
Professional summary
Anshumali Saxena's Experience
Current :

eMarketing advisor, School of Inspired Leadership
Teaching/Education

Working from 2010

Brief summary :

Social media marketing, web2.0 branding initiatives, copywriting and relationship marketing

Previous :

Head/VP/GM-Marketing, SmartSpace
Hospitality
Previous :

Lead

Worked from 2008 to 2008

Brief summary :

Tecnova AVP Bus Dev (Global Markets): Jan 08 - Nov 08 Lead the business development, online marketing, internal branding, market intelligence teams catering to US, Europe, Middle East , Far East and domestic (India) markets of Tecnova, a global cross border consulting firm. Developed a viable sales funnel, opening new (international) territories and tapping new segments for consulting assignments.

Previous :

Marketing Consultant:

Worked from 2006 to 2007

Brief summary :

Independent Web-Marketing Consultant: Nov 06 - Dec.07 I successful managed global web marketing (SEO, SEM, SMO) campaign for leading Chinese B2B sourcing portal ( HYPERLINK http://www.dhgate.com www.dhgate.com ) and devised a marketing plan for a unique dating portal that got funding from Welsh govt. (UK). I helped international websolution businesses in UK and Australia with blog and article marketing. And I was employed by vCustomer as a integrated online/offline marketing consultant to help their BPO foray into domestic and UK markets. I continued teaching marketing and lifeskills training at prestigious MBA institutes -MDI, Wigan and leigh, ILM - Lodhi Road, Delhi School of Eco. besides being their advisor on syllabus, personality programmes and placements. EMR Techventures ( F and A KPO):

Previous :

Head Marketing:

Worked from 2004 to 2007

Brief summary :

1. Tecnovate BPO (eBookers plc) Head Marketing: Sep.04-Dec2007 Leading the PR, marketing, branding, account management efforts and the business development through an inside sales team for global lead generation of this multilingual integrated BPO player in the European and US markets. As a top management functionary I helped in developing and managing the business plan for its successful foray into 3rd party BPO business. I was responsible for identifying emerging market segments and developing a marketing and sales strategy for harnessing global opportunities cost effectively. Successfully built and managed a pre-sales team to build a healthy sales funnel (US, European and Australia). Key components of integrated marketing that I delivered are Industry analysts/ industry associations positioning, PR, advertising, industry awards, global speaker/event participation (web/offline), web-branding, market research key account management (with Ops/delivery teams), focused e-marketing, internal branding, knowledge management. Appointed as the community advisor, I am also part of Employee Relationship Management team as part of my internal branding efforts where I leverage collaborative knowledge management as a key initiative. Post the acquisition by Cendant I was part of the core transitioning team managing the restructuring and merger with Cendant divisions in India/worldwide to form a merged center of BPO excellence (from a people, branding and process migration perspective). Thereafter I have also been part of the re-structuring teams in subsequent acquisitions by Travelport and Intellenet. 2. NIIT (KSB division):

Previous :

AVP Mktg and Sales:

Worked from 2006 to 2006

Brief summary :

AVP Mktg and Sales: Mar. `06 - Oct 06 Heading the marketing and business development functions: in the 2nd fastest BPO segment- F and A. I was responsible for global PR, marketing, pre-sales, niche product packaging e.g. equity research from existing market research capabilities, business development, managing inside sales team (callers and researchers). Built EMR as a global brand (web-marketing, analysts, industry lobbying, and event marketing and partner/channels management) and also generated additional business from existing clients through concerted up-selling/cross-selling (key account management). As part of internal branding efforts I conducted internal training workshops, manage the internal knowledge intranet and delivered unique fun@work events. Tecnovate BPO (eBookers plc) Head Marketing:Sep.04-Dec2007 Led the Marketing (PR, web-branding and Sales Support), business development, product management, and key account management for this multilingual integrated BPO player in the European and US markets. As a top management functionary I helped develop and manage the business plan for its successful foray into 3rd party BPO business. I was responsible for identifying emerging market segments and developing a marketing and sales strategy for harnessing global opportunities cost effectively. Successfully built and managed a pre-sales team to build a healthy sales funnel (US, European and Australia). Key components of integrated marketing that I delivered are Industry analysts/ industry associations positioning, online/offline PR, advertising, direct marketing (online/offline), industry awards, global speaker/event participation (web/offline), web-branding, market research key account management (with Ops/delivery teams), focused e-marketing, internal branding, knowledge /intranet management. Appointed as the community advisor, was part of Employee Relationship Management team leveraging collaborative knowledge management as a key initiative. NIIT (KSB division):

Previous :

Global Business Manager, Looking

Worked from 2003 to 2004

Brief summary :

Global Business Manager : Jun `03 to Sep.04 Looking after the global PR, branding, sales support, channels management, internal knowledge management, of Knowledge Solutions Business (eLearning) -the fastest growing (global revenues) of NIIT, one of the world leaders in training and education. Target market geographies were US, Europe, Asia-Pacific and India. I was responsible for developing a marketing plan (international and domestic), eLearning consulting, product packaging, integrated branding with other NIIT subsidiaries -software, BPO and education divisions, channels relationship management, knowledge portal, integrated marketing and partner programme needs of all 3 practices viz. content, services and technology platforms. With the help of a dedicated tele-sales team and a technical portal support team, I achieved my targets for internal and external customer sales support internationally. From database profiling, focused marketing intelligence, establishing international sales beach-heads through remote PR, marketing, account management to collaborative partner management, I consistently delivered `customer delight. I was also responsible for creating niche marketing collaterals (vertical based), web demos, online event promotion micro sites, e-mail marketing campaigns, channel partner portals and corporate films.

Previous :

- Escosoft Technologies

Worked from 2001 to 2003

Brief summary :

Independent Marketing Consultant: Apr. 2001 to May 2003 Integrated internet marketing and brand management consultant at diverse corporate- Escosoft Technologies (Software),eDynamics, Realtime Systems (Telecom), Xion Solutions (eBusiness), Radicura Herbals, Ranbaxy (Pharmaceuticals), Quantum International and Forbes Group (FMCG) I made my clients win more with less investments through my coordinated advertising, PR, product/concept launches, events based promotions, focused stakeholder communications, offline and online marketing collaterals and white-papers, external and internal marketing synergies. I conducted sales trainings; energized web based marketing and managed custom business intelligence. As a knowledge management consultant I helped my clients leverage internal communications by developing effective intranet usage (content / communities management), soft-skills trainings and developing knowledge (verticals) based `clubs. As a creative brand consultant to PR and advertising agencies I delivered advisory services viz. presentations / pitches, copywriting, client brand strategy Systems America :

Previous :

Escosoft Technologies

Worked from 2001 to 2003

Brief summary :

3. Independent Marketing Consultant: Apr. 2001 to May 2003 Escosoft Technologies (Software),eDynamics, Realtime Systems (Telecom), Xion Solutions (eBusiness), Radicura Herbals, Ranbaxy (Pharmaceuticals), Quantum International and Forbes Group (FMCG) -integrated marketing and brand management for such segments like ERP-II, BPO, Telecom and convergence, Animations, Modems, Networking, Set Top Boxes, Ayurvedic Formulations, Beauty care, Textiles, Insurance and durables like Water Purifiers etc. Here I developed their integrated marketing / branding strategy and helped them implement it through coordinated advertising, PR, product/concept launches, events based promotions, focused stakeholder communications, offline and online marketing collaterals and white-papers, align external and internal communications. I conducted sales trainings; energized web based marketing and managed custom business intelligence. As a knowledge management consultant I helped my clients leverage internal communications by developing effective intranet usage (content / communities management), soft-skills trainings and developing knowledge (verticals) based `clubs. As a creative brand consultant to PR and advertising agencies I delivered advisory services viz. presentations / pitches, copywriting, client brand strategy 4. Systems America :

Previous :

Manager Marketing Communications

Worked from 1999 to 2001

Brief summary :

Manager Marketing Communications Jan. `99 - Mar.01 Lead the PR, e-marketing, brand management, market analysis/research and sales support function for the global offices of this ERP and E business major. Responsible for devising an effective marketing mix (advertising, P.R, exhibitions, direct mailing, website development, marketing collaterals, business alliance management and customer delight programmes), delivering and monitoring their progress. I also conducted regular trainings as part of effective team management efforts. I also helped launch their maiden dotcom venture, www.elabh.com (surf and get paid): Nurtured it like a `new-born baby by personally writing its content, and managing its brand, business development and customer services portfolio. STAR TV:

Previous :

Manager Mktg Comm

Worked from 1999 to 2001

Brief summary :

Manager Mktg Comm. Jan. `99 - Mar.01 Lead the PR, brand management, market analysis/research and sales support function for the global offices of this ERP and E business major. Responsible for devising an effective marketing mix (advertising, P.R, exhibitions, direct mailing, website development, marketing collaterals, business alliance management and customer delight programmes), delivering and monitoring their progress. Conducted regular trainings as part of effective team management efforts. I also helped launch their maiden dotcom venture, www.elabh.com (surf and get paid): Nurtured it like a `new-born baby by personally writing its content, and managing its brand, business development and customer services portfolio. 5. STAR TV:

Previous :

Astt. Manager, Operations

Worked from 1997 to 1998

Brief summary :

Astt. Manager Operations Feb.1997 - Dec. 1998 Managing DTH operations viz. interface with customer services and business promotion by profiling customer database and leveraging it for customized offerings and marketing campaigns. As the head of internet mail division, I was responsible for the `e-community management of visitors of the `STAR TV website viz. replies to queries and sending targeted e-mailers. I was responsible for monitoring the processes drafted for the operations department and its adherence at the departmental interfaces. I also initiated a vibrant internal communications programme (fun Fridays) involving regular trainings, cross department get-togethers and an `info-grid (collection of useful, relevant articles distributed within the organization).

Previous :

Astt. Manager, Operations

Worked from 1997 to 1998

Brief summary :

Astt. Manager Operations Feb.1997 - Dec. 1998 Managing DTH operations viz. interface with customer services and business promotion by profiling customer database and leveraging it for customized offerings and marketing campaigns. As the head of internet mail division, I was responsible for the `e-community management of visitors of the `STAR TV website viz. replies to queries and sending targeted e-mailers. I was responsible for monitoring the processes drafted for the operations department and its adherence at the departmental interfaces. I also initiated a vibrant internal communications programme (fun Fridays) involving regular trainings, cross department get-togethers and an `info-grid (collection of useful, relevant articles distributed within the organization).

Previous :

T Ltd. Astt. Manager, Corp
Delhi

Worked from 1994 to 1997

Brief summary :

IT and T Ltd. Astt. Manager Corp Comm. Jun `94- Feb `97 At this Delhi `headquartered IT services major, I initiated coordinated corporate communications viz. advertising, PR., road-shows and seminars, exhibitions, direct marketing, telemarketing, newsletters, marketing collaterals and alliance marketing. As part of my business development initiatives I delivered in direct sales and customer satisfaction audits. I was also responsible for internal communications and knowledge management viz. trainings, sports events and employee get-togethers. I (along with CEO) was looking after the management trainee programme viz. campus recruitment and induction programme. Achievement and Awards Won the best HR Innovation strategy from BPO industry at HRD Network annual event Dec 2005

Previous :

T Ltd. Astt. Manager, Corp
Delhi

Worked from 1994 to 1997

Brief summary :

6. IT and T Ltd. Astt. Manager Corp Comm. Jun `94- Feb `97 At this Delhi `headquartered IT services major, I initiated coordinated corporate communications viz. advertising, PR., road-shows and seminars, exhibitions, direct marketing, telemarketing, newsletters, marketing collaterals and alliance marketing. As part of my business development initiatives I delivered in direct sales and customer satisfaction audits. I was also responsible for internal communications and knowledge management viz. trainings, sports events and employee get-togethers. I (along with CEO) was looking after the management trainee programme viz. campus recruitment and the induction programme.

 
 
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Anshumali's communities
Marketing & Branding
13790 members, 310 jobs, 765 articles, 308 questions, 961 debates, 382 idea contests.
Business & Strategy
10208 members, 379 jobs, 894 articles, 282 questions, 934 debates, 319 idea contests.
 
 
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