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Anteriksh Shrivastava Executive - Busienss Developemt, Location Guru
 
Anteriksh Shrivastava's Profile
Anteriksh Shrivastava
Executive - Busienss Developemt, Location Guru
Location Guru
confidential
confidential
Nagpur, India
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Professional summary

Ø IT / Technical Sales & Marketing, Business Development & Key Account Management with marketing communication i.e advertising & promotion.

Ø Handling GPS, GIS, LBS platforms & mobile based technological Marketing.

Ø Analyzing & researching market trends as per products & preparing BD, Marketing & MarCom strategies. Effectively nullifying competitors & gaining competitive edge for company.

Ø Above the line (ATL) & below the line (BTL) advertising.

Ø Corporate communication , Integrated Marketing communication, Internal & External Branding, Product & Corporate Branding. 

Ø Campaign management & strategy formulation.

Ø Organizing seminars, conferences, exhibitions as per the requirements of company. 

Ø Managing variety of marketing channels e.g. Organic search, SEM, Content, Press Releases and Social media.

Ø Handling CSR activities for companies.

Anteriksh Shrivastava's Experience
Current :

Executive - Busienss Developemt, Location Guru

IT Products
India, Nagpur

Working from 2010

Brief summary :

With the vision to enable everyone to locate and navigate to what they want and backed by its team of experts in LBS technologies, LocationGuru has developed innovative solutions using LBS technologies on mobile and web. Our solutions include Family Locator, Saarathi (Point of Interest finder), Friend Finder, Bus Tracker and Hum-Tum (mobile social networking), MyWorld (lifestyle solution), . The solutions are available on leading mobile handsets as network connected handset applications as well as using SMS, MMS and WAP technologies making it available for mass market consumers.

At the heart of all the solutions is the LocationGuru LBS Platform, a robust, comprehensive and flexible platform which can deliver services for LBS applications solutions on the top of leading GIS platforms available in industry. The platform facilitates LBS solutions as a highly customizable single point gateway for the services required in LBS ecosystem.

Previous :

Business Development Executive, Gingersoft Media Pvt. Ltd. (mGinger.com)

Advertising/PR/MR/Events
India, New Delhi / NCR

Worked from 2009 to 2010

Brief summary :

ATL BTL TTL Advertising, Key Account Management, Account planning, Media planning, Media buying, Space selling, Client Servicing, Creative, Campaign management etc...

Anteriksh Shrivastava's Education

Indian Institute Of Planning & Management (IIPM), Pune

MBA/PGDM
India
From 2008 to 2010
Brief summary :

Ø Attended special seminars on Product & Corporate Branding with specific reference to NESTLE by Mr. MARCO CASINOVA (Manager Branding Institute) at Universität Bern, BERN, Switzerland.

Ø Attended seminar on International Marketing: A global & local trade scenario. By Mr.Viktor Krohmer at Universität Bern, BERN, Switzerland.

Ø Attended special session on Swiss Chocolate Industry: An advantage for Swiss economy. At shuch chocolate factory Interlaken, Interlaken, Switzerland.

Ø Attended special seminar on FREE TRADE AREA’S (FTA’s) with specific refrence to Europian Union at WTO Genève, Geneva, Switzerland.

Ø Attended seminar on International Banking & swiss banks: UBS (United Bank of Switzerland) Zürich, Zurich, Switzerland.

* All under GLOBAL OPPORTUNITY & THREAT ANALYSIS (G.O.T.A) through IIPM

BEHS IIPM HISLOP

B.B.A
India
From 1999 to 2004
Brief summary :

Organised VISION 2007 - A 2-days seminar cum workshop on various marketing & Financial aspect related to current market trends as Head Coordinator.

Conducted a Primary & secondary research on advertising & sales promotion as a major project in final year. 

Was an active participant of various college cultural & educational events & always played  a vital role in the organisation committee's. 

 
 
 
 
Anteriksh's communities
7792 members, 71 jobs, 705 articles, 199 questions, 1594 debates, 379 idea contests.
13790 members, 310 jobs, 765 articles, 308 questions, 961 debates, 382 idea contests.
403 members, 12 jobs, 315 articles, 36 questions, 78 debates, 25 idea contests.
Anteriksh's contributions
its a clear cut case of dictator ship & loose of democracy by separatism..
Govt. Should come forward & accept that there was corruption & should accept for JPC as it is the only way which can prove their guilty & if found, culprits will be punished. This is high time when govt. should brings the truth in front of everyone in...
There should be a comparison because always new generation have their ideals from past & there achievements are ahead of their previous generations. If we cannot do better than what people did before means we are not developing or growing. What sachin...
 
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