Create knowledge
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(rate this)
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Must be uniqe but easily pronouncable
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Anything not too long
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Akhilesh S Joshi
| Added idea
"NAAM MEIN KYA RAKHA HAI, 'Jo dikhata hai, wo bikata hai'"
| 2 years ago
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What's there in the name? Who knew what 'Nirma' means? Was there anything in 'Hello'? What 'Divya' has to do with men's under garments? Why people ate away 'Haldiram'? 'Ruchi' means choice but its an edible product. 'Cherry' is edible name but...
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Arnab Sen
| Added idea
| 3 years ago
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I think this would be more appropriate as it is more easy. Consider example of Mtv, it is more convenient to speak as well as to remember.
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Makrand Bhave
| Supported idea
"Must be uniqe but easily pronouncable"
| 3 years ago
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It should have the easy affable nature of what you would lovingly call your pet!! Because thats the name that comes out most easy. Completely support Jayagopal here!
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Ideate: "Length of the brand name" deleted from your view.
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(rate this)
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Recall Value
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Competitive market
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Vaibhav Gaikwad
| Added idea
"Recall Value"
| 3 years ago
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Rather than spending on more campaign design the amount should be spend on recall value of the product.
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Arnab Sen
| Added idea
"Competitive market"
| 3 years ago
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If there are amny competitors in the market then the amount spend on product visibility should be high.
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Ideate: "Things to remeber for an Ad" deleted from your view.
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(rate this)
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Yes
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4
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1
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No
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Jay Makwana
| Argues in support of
"Yes"
| 3 years ago
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If the existing brand is not able to differentiate itself from other brands in the same segment, rebranding would certainly improve performance...finally the customer has to think of your brand first to get more sales...
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Arvind Shastry
| Argues in support of
"No"
| 3 years ago
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I think it has happen in only one or two cases and the rest does not have such great impact. When Hair Care decided to reposition itself their was infact negative impact on it.
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Debate: "Re-branding revenue generation" deleted from your view.
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(rate this)
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YES it Works
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1
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1
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NO its doesn't
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Venugopal K
| Argues in support of
"NO its doesn't"
| 3 years ago
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I think traditional media doesn't work because more and more people are using social networking, social media all the day and have no time to watch television or other traditional media.
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Arnab Sen
| Argues in support of
"YES it Works"
| 3 years ago
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I believe that traditional media does indeed still work. We all still watch television, read newspapers, magazines,and still listen to radio. Don't we still respond to an eye-catching billboard, we do because of the message with is much more eye...
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Debate: "Do you think traditional media still works ??" deleted from your view.
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(rate this)
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1
Use a combination of tactics
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Search Engine and Physical Addresses
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Farhad Khurshed
| Added idea
"Use a combination of tactics"
| 2 years ago
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There a lot of ways to achieve this objective: Offer a free video, audio or report in exchange for the customers name and email (go to www.101recessionbustingtips.com as an example). Follow up the prospect with an email campaign (don't use an...
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Venugopal K
| Added idea
"Search Engine and Physical Addresses"
| 3 years ago
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I think promotion is the best way of being able to find customers, You start out by writing search engine optimized ads for your business and have them listed on as many search engines as you can afford to. Next, you will need to get a mailing...
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Ideate: "How to do Effective Website Promotional Campaigns?" deleted from your view.
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(rate this)
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Emotions!!
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Mimicking your competition.
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ravi vyas
| Supported idea
"Emotions!!"
| 2 years ago
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I am with Makrand 100%. All your quality, service, value for money will come in play only and only after I use your brand. And only my heart will take me to a brand, my brain is too analytical to decide a brand...So first of all it should...
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Arnab Sen
| Supported idea
| 3 years ago
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The example you gave are funny, bringing back your ancestors back from dead ...hahahha....
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Ideate: "Branding Mistakes" deleted from your view.
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(rate this)
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1
Must be uniqe but easily pronouncable
2
Anything not too long
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Akhilesh S Joshi
| Added idea
"NAAM MEIN KYA RAKHA HAI, 'Jo dikhata hai, wo bikata hai'"
| 2 years ago
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What's there in the name? Who knew what 'Nirma' means? Was there anything in 'Hello'? What 'Divya' has to do with men's under garments? Why people ate away 'Haldiram'? 'Ruchi' means choice but its an edible product. 'Cherry' is edible name but...
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Arnab Sen
| Added idea
| 3 years ago
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I think this would be more appropriate as it is more easy. Consider example of Mtv, it is more convenient to speak as well as to remember.
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Makrand Bhave
| Supported idea
"Must be uniqe but easily pronouncable"
| 3 years ago
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It should have the easy affable nature of what you would lovingly call your pet!! Because thats the name that comes out most easy. Completely support Jayagopal here!
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Ideate: "Length of the brand name" deleted from your view.
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(rate this)
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Favour
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15
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VS |
2
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Against
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venkat
| Argues in support of
"Favour"
| 2 years ago
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Even Matches are getting branded today. ITC started its own brand "AIM". And at any point of you the branded or unbranded doesnt makes any change in its usage earlier. But if you watch the matches currently "AIM" brand by ITC acquired maximum...
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Arnab Sen
| Argues in support of
"Against"
| 3 years ago
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Yes even I would say that S.Kumar's suitings are going on in the market because of the name the group has developed over so may years.
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malladi madhukumar
| Argues in support of
"Favour"
| 2 years ago
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 Style of the Brand Name gives advantage to the brand. If brand name is identified with its utility it can be more advantageous.
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Debate: "Brand name" deleted from your view.
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(rate this)
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Favour
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3
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3
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Against
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M. Sandeep Kumar
| Argues in support of
"Against"
| 2 years ago
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Dear friends, the very definition of brand says that a brand could be "a name, symbol, color, logo, symbol, piece of music etc" by which one identifies the product of a particular company. Thus, it is not necessary to recall a particular brand by...
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Arnab Sen
| Argues in support of
| 3 years ago
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What I think is at the end of the day what matters is the revenue. Brands can create revenue and I agree to it but if the same brand can create more revenue but the mass cannot recall its name then I don't think that its incorrect.
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Jaygopal Raghavan
| Argues in support of
"Favour"
| 3 years ago
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A brand definitely needs to be known by its name and more the powerful better the recall. I agree with Arvind when he says that there is no use in creating a brand when its name is not to be highlighted. Likewise my friend who gave the example of...
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Debate: "Brands and their names" deleted from your view.
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(rate this)
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Favour
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1
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2
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Against
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Arvind Shastry
| Argues in support of
"Against"
| 3 years ago
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I simply want to ask why only 46% of the people were ready to chop their right hand off why not others its simply the way how people take things.
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Arnab Sen
| Argues in support of
"Favour"
| 3 years ago
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Yes I think a brand is a lie. People go mad about doing things. A survey was conducted regarding Harley Davidson bikes which says that 46% of the people would cut their right hand arm for having the bike, I don't understand what that bike would...
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Debate: "Brand a lie" deleted from your view.
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