Create knowledge
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(rate this)
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Exhibitions give more leads
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9
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13
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Company's marketing network is worth!
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Jaygopal Raghavan
| Argues in support of
"Company's marketing network is worth!"
| 1 year ago
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I support the latter because exhibitions by itself cannot get the desired results for an organisation. It is a media mix that would do the trick. How many of the visitors in an exhibition even if it is a trade show are serious visitors. Not many....
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Santosh Dwivedi
| Argues in support of
"Exhibitions give more leads"
| 1 year ago
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In fact, exhibitions should be a part of marketing particularly focused in that way...
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malladi madhukumar
| Argues in support of
"Company's marketing network is worth!"
| 1 year ago
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Prospective customers we gain from exhibition are those who come to exhibition. Market is wide and large. There are so many ways and means i.e., referrals, industrial directories, new segments cropping up regularly, perosnal rapport,etc., which...
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Debate: "Should we advice clients to concentrate more on exhibitions than regular marketing?" deleted from your view.
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(rate this)
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Yes
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16
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11
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No
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Deepak
| Argues in support of
"Yes"
| 1 year ago
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Yes offcourse why not Delhi is changing day by day.its not that city which we had seen for ten years now its well develop city
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Arvind Dorwat
| Argues in support of
| 1 year ago
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By the way - media can be managed in India. So Yes!
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Aniruddha Gargya
| Argues in support of
"No"
| 1 year ago
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Millions of Rupees spent, lot of dirt raised, lot of political points gained and lost. But on ground reality non of the venues are compete, the entire city is a big construction site and it'll be surprising if the game can be held. Looking at the...
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Debate: "Will Delhi be able to host COMMONWEALTH GAMES 2010 Successfully" deleted from your view.
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(rate this)
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INCREASE IN BUSINESS
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9
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19
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DECREASE IN BUSINESS
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Ankush Nandy
| Argues in support of
"DECREASE IN BUSINESS"
| 1 year ago
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If we remove the brand identity there will be decrease in their profits because goodwill and brand identity of any company are like two wings of a bird.
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Arvind Dorwat
| Argues in support of
| 1 year ago
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Financial Institute UTI Bank did it successfully and that too with growth. Here this company has got products, so this is more easy. Current market scenario suggests the change in name is a need.
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Sunita Mohapatra
| Argues in support of
"DECREASE IN BUSINESS"
| 1 year ago
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I think this is not a good move at this time. Bajaj as a brand has a good image among the people. But dropping its mother brand is not good for the business. They can create another brand under the umberla of bajaj which will help in positioning...
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Debate: "DROPPING THE BRAND NAME BAJAJ" deleted from your view.
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(rate this)
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1
Offer More Communication Channels
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Make the customers feel that - "Company Cares" by providing Good Customer Servicing
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Raj Kumar
| Added idea
"Promptness and dedication towards the customers issue."
| 1 year ago
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The comapny not dedicated towards the customers can't exist longer.
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Arvind Dorwat
| Supported idea
| 1 year ago
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Hi Jayant, I am getting low response to the emailers or electronic communications for Marketing purpose. Interestingly, Printed Direct Mailers get 4% to 5% response, that is amazing! Why this is so? (People see websites, assume or understand about...
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Nagpal Singh
| Supported idea
"Offer More Communication Channels "
| 1 year ago
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True, to retain customers, one needs to remain in touch with them, and time reminders of presence, and sought their responses of being concern shall be acknowledged time to timeÂ
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Ideate: "What are the Top 10 ways to retain your customers?" deleted from your view.
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(rate this)
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1
Create a lead-management system
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Prioritize and Define Objectives.
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Arvind Dorwat
| Supported idea
| 1 year ago
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I agree.
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Arvind Dorwat
| Added idea
"Own database, maintain, make personal contacts."
| 1 year ago
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We should apply 2 separate teams for effective live lead generation. 1. Internal team should explore by various means - new existing customers, markets, product demands, competition. 2. Marketing team should catch nerve of market and report to...
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Ideate: "How to create an effective Lead?" deleted from your view.
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(rate this)
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1
Create a lead-management system
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Prioritize and Define Objectives.
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Arvind Dorwat
| Supported idea
| 1 year ago
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I agree.
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Arvind Dorwat
| Added idea
"Own database, maintain, make personal contacts."
| 1 year ago
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We should apply 2 separate teams for effective live lead generation. 1. Internal team should explore by various means - new existing customers, markets, product demands, competition. 2. Marketing team should catch nerve of market and report to...
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Ideate: "How to create an effective Lead?" deleted from your view.
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(rate this)
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Good advertising that wins awards is fine, but if it's not effective, it's not worth doing. For too many companies, their advertising looks great, but doesn't deliver. To help make sure yours does, here are seven tips to ensure effective advertising. Â Â 1. Know Your Business. Â Â Â Â Â Identify your strengths, weaknesses and unique features. Honesty is the best policy here. Take an objective look at your business and assess who you are in very direct terms. Â Â 2. Know Your Competition. Â Â Â Â Â Know who they are and where they are located. What are their strengths and weaknesses? (Go through this process with your top 3 competitors.) Â Â 3. Position Yourself. Â Â Â Â Â Develop a Unique Selling Proposi...
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parveen kumar
| Commented
| 1 year ago
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great!!!!!! i think every organisation before ad should go in that way
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Arvind Dorwat
| Commented
| 1 year ago
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These are the 7 basic principles. Many times we forget some of them. Many times situations change, but idea behind advertise and basic principles doesn't change. We should stretch every Rupee of our client, who is investing in advertising for best...
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Farhad Khurshed
| Commented
| 1 year ago
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Unless you are a recognised brand go the Direct marketing route. Before writing a word of copy for your ad remember to create an irresistible offer. Also include a call to action in your ad. If you use an agency, ask them how they will track...
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Insight: "Effective Steps To Create A Good Ad........." deleted from your view.
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(rate this)
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Yes
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8
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7
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No
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Arvind Dorwat
| Argues in support of
"No"
| 2 years ago
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It needs a common sense. By applying small money and right efforts, big things can be done. If agencies do not suggest this, clever customers do suggest them.
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NATTERAJA R. ARIKRISHNAN
| Argues in support of
"Yes"
| 2 years ago
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A company's Brand remains important to the business results. Behind every brand, there is a compelling idea which captures customer's attention and loyalty. The idea is inspirational and aspirational, appealing to a wide network of customers...
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Jayant Vishnu
| Argues in support of
"Yes"
| 2 years ago
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I agree that great brands make great investments because brands are frequently considered intangible in nature. Smart branding is a long-term play, like investing itself. Companies that take a long-term view of the market and invest in their...
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Debate: "Do great brands make great investments?" deleted from your view.
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(rate this)
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Yes
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10
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11
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No
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Ashish
| Argues in support of
"Yes"
| 2 years ago
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and sir what u r doing same making money while working in qatar, all thing r around money but it is not not only money it bears name "East India Company"
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Arvind Dorwat
| Argues in support of
| 2 years ago
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Resultant United India is result of activities of East India Co. and Queen's raj. Apart from this, we took over the Company is win over British I see. Now who win the ownership of which company is difficult to say in changing global equations. Right...
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Yash Singh
| Argues in support of
"Yes"
| 2 years ago
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It is a wonderful feeling that, at last, an Indian owns a company that was belonging to the Queen of England. It is an historical achievement. As an Indian, I am feeling so proud. These days when I hear the triumphant and jubiliant wins won by...
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Debate: "History repeats itself : East India Company is owned by an Indian" deleted from your view.
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