Babita Juneja's Profile
Babita Juneja | |
Asstt. Manager-Marketing Communication, Havells India Ltd. | |
 | Havells India Ltd.  |
Professional summary
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Current Experience:
Asstt. Manager-Marketing Communication, Havells India Ltd.
Previous: Dy. Manager, Intex Technologies India Ltd.
Asst. Manager, Havells Ltd.
Asstt. Manager-Marketing, Hindustan Sanitaryware & Industries Ltd.
Assistant Manager, Marketing Duration:
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5.5 Years
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Marketing Communication, Events & Promotions ATL, BTL activities Project Managemet (Loyalty Scheme
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Contribution score:(76 points)
- Contacts: 15 connections, 16 following, 2 followers
Babita Juneja's Experience
| Current : |
Asstt. Manager-Marketing Communication, Havells India Ltd. |
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| Industrial Products/Heavy Machinery | ||
| India, New Delhi / NCR | ||
| Previous : |
Dy. Manager, Intex Technologies India Ltd. |
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| (India) | ||
Worked from 2010 to 2011 | ||
Brief summary :
Organization: Intex Technologies (India) Ltd. (Intex) Designation: Dy. Manager-Marketing Duration: June 2010 to Till date (1+ years) Key Result Areas and Work Profile: Part of the Marketing team of Consumer Electronics vertical at the corporate level Job Profile: Planning and execution of brand promotion initiatives. Developing marketing communications and events/ road shows calendar and implementing these activities throughout the year. Handling various agencies - creative, media, research, event companies, writing briefs, and working closely with them to drive quality work within timelines On ground activation of the brand campaign at POS, channels and at various consumer touch-points. Driving on ground implementation of the tactical campaigns Direct Marketing initiatives to drive customer acquisition as well as loyalty for end customers and channels In shop and outshop branding at Retail outlets and shop n shop development. Managing development of all creative materials (POPs) for brand to assure correct presentation of the brands trade dress and accurate and effective communication of the brands positioning, features and benefits. Organizing events consistent with the companys/ brands image in the course of conducting various Consumer/Trade promotions. Organizing and managing Dealers and Distributors meet. Monitoring monthly activities of competition and sharing with all product divisions the further plan of action. Implementing marketing activities for successful launching of new products. Providing direction to branch offices to effectively use the promotional budget provided to them. Coordinating with all the product teams for optimum use of budget and planning effective promotional activities within allocated budget. Significant Achievements Awarded the Best stall ( 1st Prize) in terms of Concept, Design, Ambience and Overall Appeal at COM -IT 2010. Awarded the Best stall ( 2nd Prize) in terms of Concept, Design, Ambience and Overall Appeal at CMDA 2010. Successfully launched the Intex LCD TV and Colour TV Range by creating the buzz around the product by the mix of ATL and BTL communication. Organization: | ||
| Previous : |
Asst. Manager, Havells Ltd. |
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| India | ||
Worked from 2009 to 2010 | ||
Brief summary :
Havells India Ltd. (Havells) Designation: Asst. Manager-Marketing Communication Duration: January 2009 to May 2010 (1.5 years) Key Result Areas and Work Profile: (Part of the Marketing and communication team of Havells India at the corporate level) Loyalty Program To launch and manage the loyalty scheme for influencers in the chain (Retailers, Electricians and Electrical contractors). An IT based (mobile, web) scheme covering database of 1 lakh across India. Requires close co ordination with the IT team, production and sales teams. Total Budget: Rs 25 crores. Project Management: Keeping close watch on the project timelines and reporting to the top management in required formats. Designing reporting formats. Co-ordination and Negotiation with Vendors including loyalty scheme agency, ad agency, Telecom companies and suppliers of label applicator. Co-ordination with Ad -agency for creatives related to loyalty scheme To promote the loyalty scheme using BTL activities across India To finalise and manage the budget of loyalty scheme, overall and product wise. To finalise gifts and system of redemption of scheme. To finalise, test and launch complete process of the scheme Exclusive Retail Outlets Merchandising (Havells Galaxies) Co-ordinate display of branding and Product at Havells Galaxies (showrooms) Briefing the agency, printers and the 3D design team. Key Achievements Gave briefs and arranged presentations from 3 agencies for shortlisting. Analysed proposals to aid marketing head to finalise the agency. Gave succinct presentations to the IT, sales and production teams to update and motivate them for their support. Divided the project into various activities for proper project management using MS project to manage the project and create proper reports. Finalised the process blue print with each process owner. Gave presentation to the top management to increase the total budget and promotion budget of the scheme from 0.5% of Sales to 1 % Organization: Hindustan Sanitaryware Industries. Ltd (Hindware) Designation: | ||
| Previous : |
Asstt. Manager-Marketing, Hindustan Sanitaryware & Industries Ltd. |
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| Consumer Durables | ||
| India, New Delhi / NCR | ||
Worked from 2005 to 2008 | ||
| Previous : |
Assistant Manager, Marketing Duration: |
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| India | ||
Worked from 2005 to 2008 | ||
Brief summary :
Assistant Manager-Marketing Duration: Jan 2005 to July 2008 (3.5 years) Key Achievements: Exhibitions Managed more than 30 large exhibitions across India with an average budget of Rs 3 lakhs per lakh Received Best stall Awards in 25 exhibitions including Inside - Outside Mega show, IPA, Trade Fair, etc. Handled exhibitions at the national level in Kolkatta, Ahmadabad, Jaipur Jodhpur, Udaipur, Kanpur, Meerut, Chandigarh, Ludhiana, Bhatinda. Inshop and Outshop Branding Valuable contribution in Product display and Branding in Hindware Arcades and Boutiques. Key role in designing and printing of new Corporate GSB and in shop brandings. Successful launch of new product - Chimneys and Hobs in North India Successfully implemented the Shop in Shop concept in 15 nos. of shop in Delhi and NCR. Dealer Meets and Events Successfully Organized Dealers and sub dealers meet, Architects meet, Builders meet, Plumbers meet, and Plumbing consultants meet across India. Managing Shoots Successfully handled the Hindware Italian Collection product shoot including managing photographers and models. Outdoor Branding Introduced Exhibition on road concept using Canters to promote Hindware bathrooms Negotiated Outdoor space in uptown at very cost effective rates Vendor Management Introduced new vendors to the company in exhibitions and reduced costs by Rs 50 lakh an annum Negotiated rates with the existing vendors while maintaining the quality Considerably reduced concept to execution time as per plan by strict control over processes Product Launch Successfully launched chimney and hobs in North India through branding at events, brochures, branding at dealers, ad placement in magazines within the target time frame Job Responsibilities: Responsible to plan and execute various brand related exercises under controlled time and costs Responsible to prepare the annual marketing plans and budgets. Coordinate with Advertising, Printing and Media agencies to execute projects and plans. Creating ad briefs and explaining the concepts to the creative teams, Understanding new concepts of printing and implementing them after evaluating costs benefits analysis Creating comparions of quotations of various vendors to present to the senior management for decision making Being part of the team to conceptualise and brainstorm new ways of promoting the Hindware brand Responsible for POP designing and printing and installation of glow sign board, posters, etc. at showrooms, dealers and sub dealers as per requirement from the market and allocated budgets Completely responsible for managing key exhibitions across India. It involved conceptualising to implementation activities Responsible for product displays in Showrooms. Doing field visits to compare competitors displays with Hindwares and plan accordingly Dealer wise sales analysis (Product movement) and map it against the brand spend in the shop and area to make media audits more effective. Support sales teams to implement and promote sales promotions schemes Launching new product and map its performance in the market. Coordinating and managing corporate gifting activities for dealers, plumbers and architects Control and development of all India Branding activities like translites, glow signboards and merchandise. Worked closely with reputed digital printers like MMT, Strategic Design, and Big Prints. Responsible for finalizing hoarding sites in coordination with the regional sales team and local outdoor media agencies like Pioneer Publicity, Jagran Solutions, Times OOH Media, MKM etc. Quality check of printing material used for branding activity on parameters like ounce of the flex and quality of inks. Agency briefing and development of sales support materials viz. Catalogues, Leaflets, Brochures, Danglers, etc. through different agencies. Organization: The Dhampur Sugar Mills Ltd. Designation: Executive - Marketing Duration: July 2004 to Dec. 2005 (1.5 years) The Dhampur Sugar Mills Ltd. was the first company in India to produce Raw Sugar followed by Sulphurless Refined Sugar which is sparkling white and pure. It was the first company to brand sugar and sell it as a product and not a commodity. I was part of the team which introduced this new concept in the Indian market. JOB RESPONSIBILITIES: Working on brand DHAMpure to increase its visibility and sales in the market. Providing briefs and inputs to the advertising agency for formulating outstanding creatives. Liaison directly with various newspapers/magazines for placement. Taking care of the regional PR, including coordination with the PR agency and proactively working on PR opportunities. Coordinating various PR related activities, this includes -corporate image, PR conferences, corporate stories etc. Undertaking various market research activities. Preparing feasibility report for new product launches. Agency briefing and development of sales support materials viz. Catalogues, Leaflets, Brochures, Danglers, etc. through different agencies. LANGUAGE PROFICIENCY: Hindi, English, Punjabi and Garhwali COMPUTER PROFICIENCY: Proficient with the use of Business Softwares like Excel, Word and PowerPoint. Proficient in using Internet for tracking Competition Movements | ||
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Babita's communities
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13790 members, 310 jobs, 764 articles, 308 questions, 961 debates, 382 idea contests.
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10207 members, 379 jobs, 894 articles, 282 questions, 934 debates, 319 idea contests.
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28196 members, 168 jobs, 221 articles, 263 questions, 420 debates, 181 idea contests.
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Babita's
contributions
Challenges is the factor which motivates us as well as we can explore new things. |
I agreed with u Mr. Venkat that brand name is more important than theme/logo. |
As we don’t required this on weekends. |
Surrogate marketing is not at all ethical |
Yes, already have enough money |
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