Balaji Nagarajan, Sr Manager Marketing Services, Congruent Solutions Private Ltd - Profile & Expert Views of Balaji Nagarajan, Sr Manager Marketing Services, Congruent Solutions Private Ltd

Balaji Nagarajan's Profile

Balaji Nagarajan
Sr Manager Marketing Services, Congruent Solutions Private Ltd
	Congruent Solutions Private Ltd confidential confidential Chennai, India

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Professional summary

Marketing Strategy, Segmentation and GTM

Channel Sales - IT Products - CRM applications

Direct Sales - Financial Services, IT Products and Services

CRM Administrator

Current Experience: Sr Manager Marketing Services, Congruent Solutions Private Ltd
Previous: Congruent Solutions Pvt Ltd
GSS Infotech Ltd
Sr Manager Market Research, GSS America Infotech Ltd
Assistant Manager - Business Development, Stringinfo Knowledge Services
Information Services
Marketing Analyst, RR Infotech Ltd [now Exemplarr Worldwide]
RR Infotech Ltd
Assistant Manager - Channel Sales, Cogent Technologies
- Cogent Technologies
A Direct Selling Associate, American Express Bank
Education:

St. Marys School of Management Studies
A M Jain College
Years of Experience :

12.0 Years
Skills & Interests (keywords):

Marketing - Strategy, Research, Analytics, Sales Performance, Sales Support, Customer Intelligence, ...
Recommendations:

1 recommendations
Contribution score:

(680 points)
Contacts: 156 connections, 160 following, 64 followers
Part of communities:

Business & Strategy | Business Development and Outsourcing | Customer Service & Relationship Management | and 14 more ...

Entrepreneurship Topics Inner Circle | Global Automotive Forum | HR Professionals | I proud to be an indian | Market Research | Marketing | Marketing & Branding | Media Mughals | Online Marketing Group | Primetime News | Project Management ++ | Strategy & Change Management | Tech World | Technical Project Managers

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Balaji Nagarajan's Experience


Current :	Sr Manager Marketing Services, Congruent Solutions Private Ltd
	IT Services
	India, Chennai
	Working from 2010
	Brief summary : Congruent Solutions - "Benefits Beyond Boundaries" www.congruentsolutions.com We are a SEI CMMi Level 5 and ISO 9001:2008 certified software & KPO services company with offices in US [California & Alabama], Asia Pacific [Singapore] and Europe [London & Luxembourg] and a offshore delivery center in Chennai - India Our Service Portfolio include Retirement / Pension Administration [401k], IT Services - Web Content Management [Fatwire], Enterprise Portal [Liferay, Sharepoint], Mobile Applications Development - iPhone, Android and Business Intelligence Solutions My Role: Strategy - Go To Market, Technology Trend Tracking and Competitive Landscape Reports Marketing - Online Marketing, SEO, SMO, Blogs and Website Management Sales Operations - Offshore Sales Process - Lead Generation, Email Marketing, Opportunity Management
	Yes No Are you sure wanted to delete this experience?


Previous :	Congruent Solutions Pvt Ltd

	Chennai
	Worked from 2010 to 2012
	Brief summary : erience @ Marketing Function - 9.1 Years Experience @ Sales Function - 4.6 Years June 2010 - Till Date - Congruent Solutions Pvt Ltd [CMMi - 5] - Chennai Pension / Retirement Administration KPO and IT Services Company offering Products and KPO services to Retirement space and other web based IT Services to Healthcare, Retail, Education, Insurance and Logistics verticals. Sr. Manager - Marketing Services Marketing Strategy - Primary owner for planning, prioritization, growth modeling and opportunity sizing to meet short and long term strategic planning Market Research - Identify Business and Marketing insights through GTM reports, Competitor Intelligence reports that result in cohesive strategic and growth-oriented revenue streams. Sales Enablement - Analysis from multiple sources to convert data in useful insights, scenarios and stories for the Onsite Sales Teams Pre Sales - RFP Response, Case Study, Sales Battle cards and Website Management
	Yes No Are you sure wanted to delete this experience?


Previous :	GSS Infotech Ltd

	Hyderabad
	Worked from 2005 to 2010
	Brief summary : Vendor Management - Evaluate and Manage vendor for Sales [Lead Generation] and Marketing [Marcom, Content] operations. June 2005 - June 2010 - GSS Infotech Ltd [CMMi -5] - Hyderabad IT Consulting and Software Development Company offering ADM, Enterprise Portals, Virtualization, Remote Infrastructure Management Services and Data Center Services. Sr. Manager Market Research Roles Handled Include: Go To Market [GTM] Reports - Existing and New Services Marketing Campaigns - For Customer Acquisition, Awareness and Lead Nurturing. Working in Conceptualizing, Execution and Tracking of Lead Nurturing and ROI tracking. Product Marketing - Supporting the sales team in developing Collaterals, RFP Response, Case Studies, News Releases etc Competitive Intelligence - Tracking of Competitors through GAP Analysis and identifying niche segments for future growth. Reporting and Data Analytics - Managing the Companys Reporting System and heading the Business Process Improvement (BPI) practice
	Yes No Are you sure wanted to delete this experience?


Previous :	Sr Manager Market Research, GSS America Infotech Ltd
	IT Services
	India, Hyderabad
	Worked from 2005 to 2010
	Brief summary : Marketing Strategy, Demand Generation System, Market Research, Sales Support Operations
	Yes No Are you sure wanted to delete this experience?


Previous :	Assistant Manager - Business Development, Stringinfo Knowledge Services
	ITES / BPO / Customer Service
	India, Chennai
	Worked from 2004 to 2005
	Brief summary : Business Development, Pre Sales, Project Management, Client Management
	Yes No Are you sure wanted to delete this experience?


Previous :	Information Services

	-Chennai
	Worked from 2004 to 2005
	Brief summary : Vendor Evaluation - Evaluation of database and market research vendors and as the key contact in sourcing and price negotiations across different geographical regions. April 2004 - May 2005 - Stringinfo Knowledge Services -Chennai A BPO / KPO company offering services for the Mortgage, Title Insurance and Information Services verticals. Assistant Manager - Business Development Managed a Team of 06 executives for Lead Generation through Web / Secondary Research Managed a Business Development team of 08 for the US Region
	Yes No Are you sure wanted to delete this experience?


Previous :	Marketing Analyst, RR Infotech Ltd [now Exemplarr Worldwide]
	ITES / BPO / Customer Service
	India, Chennai
	Worked from 2003 to 2004
	Brief summary : Pre Sales, Market Research, Business Development
	Yes No Are you sure wanted to delete this experience?


Previous :	RR Infotech Ltd

	Chennai
	Worked from 2003 to 2004
	Brief summary : Primary Interface between the Client and the Delivery Team January 2003 - March 2004 - RR Infotech Ltd - Chennai A BPO / ITES company offering services like Medical Billing, Forms Processing, e Publishing, Litigation Support and Call Center Services Marketing Analyst Preparation of Business Plans and responding to RFP, RFI and RFQ. Appointment Scheduling for US / UK based Direct Sales teams
	Yes No Are you sure wanted to delete this experience?


Previous :	Assistant Manager - Channel Sales, Cogent Technologies
	IT Products
	India, Tamilnadu
	Worked from 1999 to 2003
	Brief summary : Channel Sales, Partner Development, Pre Sales, Sales Support
	Yes No Are you sure wanted to delete this experience?


Previous :	- Cogent Technologies

	Chennai
	Worked from 1999 to 2002
	Brief summary : Involved in development Of Pre Sales activities like creation of Website Content, Brochures and Bid Management November 1999 - December 2002 - Cogent Technologies - Chennai A Product software company operating in the Call Accounting software space, offering products to manage Telephone Billing Management, Sales and Service Automation and CTI products. Assistant Manager - Channel Sales Developed and maintained Dealer Network in the state of Tamilnadu
	Yes No Are you sure wanted to delete this experience?


Previous :	A Direct Selling Associate, American Express Bank

	Chennai
	Worked from 1998 to 1999
	Brief summary : Trained the Dealers support engineers for software sales - presentations, demos and also managed after sales support May 1998 - October 1999 - Autofin Marketing - Chennai A Direct Selling Associate of American Express Bank Executive - Marketing To market personal / professional loans to individuals through direct selling To market Corporate loans to Private Limited and Proprietorship companies
	Yes No Are you sure wanted to delete this experience?

Balaji Nagarajan's Education

St. Marys School of Management Studies
MBA/PGDM
India
From 1996 to 1998
Brief summary : Specialization - Marketing
Yes No Are you sure wanted to delete this education?

A M Jain College
B.B.A
India
From 1993 to 1996
Brief summary : Specialization - Project Management
Yes No Are you sure wanted to delete this education?

Recommendation

Navneet Chandra Consultant

Managed Balaji Nagarajan at GSS America Infotech Ltd | Recommended 1 year ago

Balaji defines "Competent" to the core. Excellent focus, great team spirit and a no nonsense guy. Could be misunderstood as a "loner" in social environment but a team player at core and a good team leader.

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Sr Manager Marketing Services, Congruent Solutions Private Ltd

Working from 2010

Congruent Solutions Pvt Ltd

Worked from 2010 to 2012

GSS Infotech Ltd

Worked from 2005 to 2010

Sr Manager Market Research, GSS America Infotech Ltd

Worked from 2005 to 2010

Marketing Strategy, Demand Generation System, Market Research, Sales Support Operations

Assistant Manager - Business Development, Stringinfo Knowledge Services

Worked from 2004 to 2005

Business Development, Pre Sales, Project Management, Client Management

Information Services

Worked from 2004 to 2005

Marketing Analyst, RR Infotech Ltd [now Exemplarr Worldwide]

Worked from 2003 to 2004

Pre Sales, Market Research, Business Development

RR Infotech Ltd

Worked from 2003 to 2004

Assistant Manager - Channel Sales, Cogent Technologies

Worked from 1999 to 2003

Channel Sales, Partner Development, Pre Sales, Sales Support

- Cogent Technologies

Worked from 1999 to 2002

A Direct Selling Associate, American Express Bank

Worked from 1998 to 1999

St. Marys School of Management Studies

Specialization - Marketing

A M Jain College

Specialization - Project Management