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sudhir kumar sinha
| Answered
| 4 years ago
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Maintaining quality Emotional attachment Brand visibility Brand Marketing
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biswarup bhattacharya
| Answered
| 4 years ago
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More importance to visuals and less priority to decibels. That should be the mantra. Second aspect is freshness of the ads. By freshness we mean "soothing, calm, spreading positive vibes"......
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Murali Krishna Kesapragada
| Answered
| 4 years ago
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Here is my take on Retention of Brand Recall in today's media. Please excuse me if I mention stuff you already know. According to me Brand Recall happens in the following ways: a. Word association - The moment someone mentions the service or...
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Answer: "How can one retain a high level of Brand recall in todays media?" deleted from your view.
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Jaygopal Raghavan
| Answered
| 4 years ago
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Brand personality of Fastrack is the youth who is trendy, adventurous and on the move. TG: youth in their teens between 15 and 22 yrs.
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biswarup bhattacharya
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| 4 years ago
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Energetic, Smart, Trendy, Ambitious, Go Getter, Risk taker youth. TG: 20-35 yrs probably.
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Rajesh Thadhani
| Answered
| 4 years ago
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trendy and casual
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Answer: "What is the brand personality of Fastrack?" deleted from your view.
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In the 21st century, 'Lifestyle Marketing' has become the magic buzzword and the latest merchandising strategy to enthrall customers after the 80s 'Niche Marketing' and the 90s 'Branding' craze. Simply put, lifestyle marketing is having a promotional approach centered on the interests, values, attitudes and way of life of consumers/target group. The key words here are 'WAY OF LIFE' of prospects and customers. In lifestyle marketing one categorizes customers based on their interests, activities and opinions. A classic example of lifestyle marketing is the HARLEY-DAVIDSON bike that has morphed in to cult marketing. Similarly Shahnaz Hussain and her array of beauty products are a way-of-life! ...
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Jaygopal Raghavan
| Commented
| 3 years ago
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Yes indeed lifestyle marketing will be a potent force in the coming days. This is due to the growing income band and free flow of information world over. the youth of today want to enjoy the best things that their money can buy rather than save up...
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biswarup bhattacharya
| Commented
| 4 years ago
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There is a school of thought who say that need ca be created from the product that you make. Doesnt that defy the concept of lifestyle marketing?
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Insight: "Lifestyle Marketing " deleted from your view.
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