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biswarup bhattacharya Product/Brand Manager, SFIC- Britannia
 
biswarup bhattacharya's Profile
biswarup bhattacharya
Product/Brand Manager, SFIC- Britannia
SFIC- Britannia
confidential
confidential
Dubai, United Arab Emirates
Toostep 
Professional summary
biswarup bhattacharya's Experience
Current :

Product/Brand Manager, SFIC- Britannia
FMCG/Foods/Beverage
India, Mumbai

Working from 2007

Previous :

Marketing Manager, Public Company Limited
Thailand.

Worked from 2011 to 2012

Brief summary :

Marketing Manager, Double A 1991 International Network, Dubai, UAE Aug 2011 - Till Present Double A (1991) Public Company Limited is a leading manufacturer and distributor of pulp and paper in Thailand. The Company was established on August 1991. Currently the Company have 2 pulp mills with the capacity to produce pulp for 580,000 tons, 3 paper mills with 600,000 tons capacity per annum. The companys Head office and factory is located in Thailand and other parts of the world. The Companys annual turnover is close to 700mn USD. The Dubai branch office catering to Middle East markets was started in 2007 with a turnover of 40mn USD, has been able to establish Double A as the market leader for the region in the paper category. Key Deliverables: boxcheck Lead and support brand growth, new brand launch and monitor brand performance by planning and activating relevant promotions and ATL campaigns boxcheck Responsible for integrated marketing communication; strategy and execution across multiple touch points (TV, Retail, Online, Print and Outdoors) boxcheck Devising the yearly marketing budget allocation and activity calendar boxcheck Designing the customer/ consumer promotions across all trade channels Notable Attainments: boxcheck Product Launches: boxcheckbld Analysed and segmented the market on the basis of price points and brands for Lower Gulf boxcheckbld Devised the launch plan second brand of paper Quality Red and Quality Green across Lower Gulf to address the mass market segment boxcheckbld The launch plan comprised of launch promotion, channel strategy, region strategy and pricing boxcheckbld Devised the launch plan of the Double A stationary range of products across Lower Gulf targeting the modern trade and individual customers/buyers Brand Management Brand Activation Sales Product Innovation New Market Entry Strategy Consumer Research boxcheck Channel Development: boxcheckbld Designed the first stationary channel display contest for Double A which resulted in 8% spike in sales in the month of November and December 2011 boxcheckbld Introduced promotions for Typing and Copying Centre channel for Double A increasing their contribution to Double A sales by 2% boxcheckbld Developed business plan for new retail outlets in the form of Double A copy centre. A franchise model and first of its kind in UAE boxcheck Media and Brand Visibility: boxcheckbld Developed the Facebook fan page for Double A Middle East branch boxcheckbld Designed the PR campaign for Superbrands 2011 event which resulted in a PR coverage of 100,000 USD against a spend of 1500 USD boxcheckbld Introduced the concept of fleet brand visibility and completed the fleet graphics of distributor vans boxcheck Awards: Superbrands 2011 and 2012 for the paper and stationary category in Middle East and Africa

Previous :

Deputy Marketing Manager, Britannia Industries Ltd
India.

Worked from 2010 to 2011

Brief summary :

Deputy Marketing Manager, Britannia International, Dubai, UAE Apr 2010 - August 2011 Britannia Industries Ltd is a leading and the most trusted FMCG brand in India. Britannia is a pioneer in biscuit manufacturing baking for the last 100 years with a turnover of close to a billion dollars as on date. In March 2007, Britannia Industries Limited formed a Joint Venture with the Khimji Ramdas Group, one of the largest and the most respected business conglomerates in the Middle East. Britannia and its Associates have acquired a significant stake in Dubai based Strategic Food International Co. LLC and Oman based Al Sallan Food Industries Co SAOG. The two companies are key regional players in the biscuits, wafers and cookies segment in the GCC markets and export their products across the world. Key Deliverables: boxcheck Lead and support brand growth and monitor brand performance using retail audit and syndicated research boxcheck Responsible for integrated marketing communication; strategy and execution across multiple touch points (TV, Retail, Internet and Print) boxcheck Identify gaps and opportunities for new products innovation based on consumer understanding, insights, learnings, category growth drivers and market trends boxcheckbld Ideation to Concept development of product: Formula, flavor, packaging and artwork boxcheck Liaising with a multifunctional team to drive holistic sales and marketing strategies across each market, ensuring there is a plan for each market and channel for in market activation (promotions - consumer and trade, instore initiatives etc.) boxcheck Launch planning and execution of new product extensions and new food categories boxcheck Devising the yearly marketing budget allocation and activity calendar boxcheck Managing sales for Saudi Arabia from October 2010 Notable Attainments: boxcheck Launch Plan for Cakes and Ready to Eat portfolio in GCC boxcheckbld Market survey and pricing study boxcheckbld Identifying the right product and mix for the regional market boxcheckbld Liaising with third party vendors for manufacturing the cakes boxcheckbld Packaging design development with agency boxcheckbld Launch campaign creative development with agency boxcheck Asian Media Campaign boxcheckbld 3 month Asian TV campaign for Britannia Goodday in GCC boxcheckbld Increasing Goodday sales by 20% and Britannia sales in the region by 10% boxcheck New Product Development - Britannia Digestive and Wafers boxcheckbld Launched Britannia Digestive in GCC and Britannia wafers in KSA boxcheckbld Digestive contributes to 2% of the sales after 6 months of launch boxcheck New Market Entry - Levant boxcheckbld Portfolio, Pricing and Activation plan finalized for Lebanon, Syria and Jordan boxcheck Kingdom of Saudi Arabia Sales boxcheckbld 100% growth in secondary as well as primary sales in the since October 2010 boxcheckbld SKU rationalization and pricing corrections taken to increase sales boxcheckbld Devised salesman incentive scheme for increasing availability

Previous :

Brand Manager, Britannia International Dubai UAE

Worked from 2007 to 2010

Brief summary :

Brand Manager, Britannia International, Dubai, UAE Dec 2007- Apr 2010 Key Deliverables: boxcheck Working in close collaboration with market research agencies to track and analyze retail audit and brand health, and write recommendations to drive brand forward to grow market share and increase awareness boxcheck Liaising with creative and media agency to drive brand communication for product launches and promotional campaigns boxcheck Responsible for implementation of the yearly marketing calendar with high priority on cost consciousness and assigned timelines boxcheck Monitoring and reporting monthly marketing spends against the set budgets for the entire year Notable Attainments: boxcheck Revamped branding strategy by creating a brand vision and identity while redefining the brand communication strategy and increasing brand awareness and visibility for brands NUTRO, BAKERs PRIDE and BRITANNIA - resulted in 70% growth in sales value from 2007 boxcheck Re-Launched brand Nutro across Lower Gulf o Extensive media campaign - smart media planning lead to savings of 0.35 mn AED o Microsite contest for Nutro - launched and sucessful boxcheck Activated one of our key consumer segment - Laborers by associating with a local Radio channel and hosting the First Ever LIVE LINK ROADSHOW from LABOR CAMPS in GCC

Previous :

Product Manager, FEI- Icon Europe BV

Worked from 2006 to 2006

Brief summary :

Product Manager, FEI- Icon Europe BV Jan 2006- Dec 2006 FEI is a leading diversified scientific instruments company, featuring electron and ion-beam microscopes and other instruments for nanoscale applications across many industries: industrial and academic materials research, life sciences, semiconductors, data storage, natural resources and more. With a 60-year history of technological innovation and leadership, FEI has set the performance standard in transmission electron microscopes (TEM), scanning electron microscopes (SEM) and DualBeams(tm), which combine a SEM with a focused ion beam (FIB). Key Deliverables with Notable attainments: boxcheck Reporting to the G.M of Product Management, responsible for a product line of 60 products representing $12 million in sales revenue for a leading distributor of analytical equipments boxcheck Devising market development strategies for existing and new products boxcheck Key person in the formation of Operations Support Group for smooth functioning of the all departments (sales and service) - increasing employee efficiency by 15% boxcheck Developed strategic approach for improving customer satisfaction by organizing workshops and road shows o 5 workshops all over India increased sales by 20%

Previous :

Research Associate, , Manufacturing Research Center , WMU
Michigan

Worked from 2003 to 2005

Brief summary :

Research Associate, Manufacturing Research Center, WMU Michigan, USA Sep 2003-Dec 2005 Key Deliverables with Notable attainments: boxcheck Managing product planning; specifying requirements; coordinating the activity of multidisciplinary development teams, generating test plans; conducting new product testing; interpreting test results and reporting boxcheck Involved in developing new nanotech methods for manufacturing ceramic mirrors boxcheck Supervision of assembly operations for experimental equipment boxcheck Working in close collaboration with Oak Ridge National Labs problem solving and support of collaborating researchers

biswarup bhattacharya's Education

S.P. Jain Center of Management
MBA/PGDM
India
From 2006 to 2007
 
 
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biswarup's communities
Marketing & Branding
13790 members, 310 jobs, 764 articles, 308 questions, 961 debates, 382 idea contests.
Rural Marketing
928 members, 118 jobs, 83 articles, 26 questions, 24 debates, 26 idea contests.
Brand Management
339 members, 271 jobs, 299 articles, 48 questions, 63 debates, 33 idea contests.
biswarup's contributions
More importance to visuals and less priority to decibels. That should be the mantra. Second aspect is freshness of the ads. By freshness we mean "soothing, calm, spreading positive vibes"......
Energetic, Smart, Trendy, Ambitious, Go Getter, Risk taker youth. TG: 20-35 yrs probably.
There is a school of thought who say that need ca be created from the product that you make. Doesnt that defy the concept of lifestyle marketing?
 
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