BRAND

This community features all the things related to making of a new brand, the things involved, the procecess, the advertising, the quality etc and the BREAKING up of an already existing brand due to various practices.

Tags:	Brand, Branding, Making Brand, Breaking Brand, Brand Management
Category:	Business Area
Industries:	Advertising/PR/MR/Events, Communications and Networking, Consumer Durables, FMCG/Foods/Beverage, Radio, TV & Films, Retail Chain/Logistics, Telecom/ISP
Functional Areas:	Branding
Moderation:	All Members
Visibility:	Everyone
Members:	217
Jobs:	29
Articles:	119
Questions:	23
Debates:	22

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Topic of the week : The Art of Digital Branding Go to Topic

The Art of Digital Branding will be in-depth, informed, and insightful...

Is social media helpful for creating a brand?

Favour

Against

Can a brand live without interacting with people? Are we trying to appeal to aliens? Are we so exclusive that we dont want to tell the world about our brand? Are we shy talking about our brand in public? Are we trying to hide something about our...

Hi Everyone, This discussion reminds me of a piece I had read recently on the Nine worst social media fails of 2009... thus far. It of course from an american perspective, but we can take valuable lessons. The most striking one being how far...

Should brands preach?

Yes

Today when we see people loving brands, the preaching in direction of social ethics is welcome. However it should not be overdone!!

I don't need moral policing, do u?

Community Board

Debates in "BRAND"

Argue

Earth hour 2010 vs IPL 2010... Who will win?

6 referals, 1 arguments, 0 views

	Referred by Mukund Prabhakar, Brand Services Manager, Lowe Lintas \| 8 days ago
	There is a global call to action for switch off lights to every individual, every business, every community on 27th March 2010 at 8:30 PM.. But the flood lights will be on at the same time in Mohali to win a match in between Kolkata Knight Riders...

Argue

In how many days mobile will work like small lcd projecter

0 referals, 2 arguments, 2 views

	Referred by Jayant Vishnu, Art Director/Sr Art Director, Creative \| 8 days ago

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Idea Contests in "BRAND"

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How can we massively improve social media marketing effectiveness?

290 referals, 4 ideas, 41 views

	Referred by Meena Deshmukh, Product/Brand Manager, Videocon Inds \| Topic: Social Media & Branding \| 20 hours ago
	Social media are potentially powerful drivers of branding and response. But we can't expect noisy environments like Facebook or Twitter to work for us if we use them in an arbitrary and inconsistent way. We need to use them strategically and...

Participate

How can brands build their consumption?

279 referals, 6 ideas, 138 views

	Idea added by Dhiraj Wohra, Manager BD, SAM PLACEMENTS \| Topic: How to build a brand \| 11 days ago
	A Brand can only prosper(increase consumption) by giving more value to its customers than its competitors. A common example could be the presence of Private labels in super marts as the most renowned brands have not been able to deliver Value to Their...

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Trends and Insights in "BRAND"

Comment

Rural Retailing in India - Challenges & Opportunities

197 referals, 2 comments, 33 views

	Referred by Alok Sharma, Head/VP/GM-Marketing, XYZ \| 5 months ago
	Rural Retailing in India and its Challenges Understanding various formats, needs and opportunities By: Alok Sharma alok_sharma1@yahoo.com Current Face of Rural Retailing Complete utilization of space in traditional outlets • 46% of Soft drink sales, •...

Comment

WebTV serials as marketing tool

0 referals, 0 comments, 0 views

	Referred by veena srinath, Returned from student sabbatical, looking for a challenging assignment !! \| 5 months ago
	Here is a lovely article i found on how young businesses brands can use WebTV serials to create a large bunch of followers. This will definitely help brand awareness and salience. However as the article states, what remains a challenge is- how can one...

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Q & A in "BRAND"

Answer

Please help me to get in touch with R&D or New product development team of a Tyre Manufacturer

6 referals, 1 answers, 1 views

	Referred by Tata V.S. Kameswara Rao, CEO/MD/Director, Deals on Wheels \| 18 days ago
	Please help me to get in touch with R&D or New product development team of a Tyre Manufacturer

Answer

what is important for branding item, sex or good prouduct n why?

0 referals, 2 answers, 7 views

	Referred by Meena Deshmukh, Product/Brand Manager, Videocon Inds \| 4 months ago
	what is important for branding item, sex or good prouduct n why?

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Topics in "BRAND"

What steps should be adpoted by organised retailers in India to push their sales ? Go to Topic

How retailers can increase sales in an economic slowdown?


	5 Use your Database
	5 Being a stand out in the competition
	3 Providing Promotional Offers

What according to you is the critical retail mantra for success ?


	7 Quality Assurance, Wide Range of Variety & Personal Attention to Customer
	1 Right supply chain strategy
	1 It is Value aspiirations of the Customer which is most important

Be part of the "Indians on twitter" community Go to Topic

Indian Monsoon

Arab trade invasion does not convert Indians to Muslim faith

Rulers from west who invaded Indus Valley changed the faith

No Argument yet

Arab traders invaded India and did business. But the rules from West invaded India [Baber] and changed the faith.

Great Indians on Twitter

Thank you all for being part of this community. And for those who is wondering what i am talking about, then please have a look here . Just a quick word about the blog, "Indians on Twitter" works as a directory of indians using Twitter , currently you will find following people on this directory;- Barkha Dutt on Twitter Pooja/Abhishek on Twitter Adwait Ullal on Twitter Padmasree Warrior (CTO Cisco) on Twitter Purab Hersh Kohli on Twitter Rakhi Sawant on Twitter Cyrus Broacha on Twitter Pankaj P

Swine Flu India - A fight against pandemic ! Go to Topic

TAMIFLU : Side Effects, Risks and Benefits

SWINE FLU : TAMIFLU : Side Effects, Risks and Benefits According to the medicines watchdog more than 400 reports of side-effects of the antiviral drug Tamiflu have been received since the start of the swine flu outbreak, in the World. Just as research suggested that the drug's harms may outweigh its benefits for some children, a total of 125 suspected adverse drug reactions were reported to the Medicines and Healthcare products Regulatory Agency (MHRA) in the past week alone, In the UK. In so

First Swine flu death in India: What initiatives should be taken at least now?


	7 Swine flue - Facts & Safety measures
	3 Proper coordination
	1 New Vaccine

What is the best Twitter strategy for a corporate? Go to Topic

What is the best Twitter strategy for a corporate?

Top Rated Answer : The world of business software and infrastructure is starting to see the same craze for real-time results that’s taking over web search. And herein lie the virtues of the pioneer of the real-time web — microblogging service twitter . Customers of Salesforce’s sales and and customer service web...

Social Media & Branding Go to Topic

Can Social media be used to shorten sales cycles?

Yes

Dear Viktor, Sales is all about creating opportunities exploring new avenues to stay ahead, I agree with your MAN terminology (Money, Autority, Need). This is what a salesmen tries to find whether it is offline or online. Social media definitely...

Dhiraj, how would this impact the sales cycle? The employees that you target may not have the decision making capacity. Remember MAN (Money, Authority, Need) It is extremely difficult, almost impossible, to reach the MAN (person who can take a...

What should be brand's attitude in Social media?


	3 By, Of and For - The people
	1 Being source of social media initiatives
	0 Branding should always be promotional irrespective of media...

What is branding? Go to Topic

What is branding?

This post is a part of series of article on branding. The previous post was “Branding is the most oversold but least understood expertise” . Breaking the myths and discovering the facts. You won’t believe one gentleman really mailed me the recipe for a unique sushi dish. And this enthusiastic lad was so serious about the whole thing that he also sent me a list of good restaurants in Delhi where I can go and have it. I nicknamed him “sushi peddler” (What say? J). Well now let’s get back to the j

What is Branding?

A Brand is a name of a product service or concept that is publicly distinguished from other products services and concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name. Positioning the name of the product service or concept in the minds of the consumer in a profitable/(may be)unprofitable manner is called branding.

How to Beat Recession in Automobile Sector? Go to Topic

How Automotive Industry can beat recession?


	3 Five C's for your Success in Recession...
	3 Exploring new markets !!!
	3 Exploring New policy with New concept of lending

Required Boost for Our Auto Industry

Hi friends, I feel the government should offer more incentives to the domestic auto industry and encourage foreign investment in the sector. The automotive industry in several developing countries were growing fast with the assistance of their respective governments. Even we should get such benefits from our government. There has to be an appropriate tariff policy in the country to safeguard the domestic auto industry from surge in imports and to develop adequate indigenous manufacturing base.

Food product packaging Go to Topic

New packaging 'triples' food shelf life

By Mike Stones, New food packaging can double or, in some cases, even triple the shelf life of certain foods for up to 24 months compared with conventional packaging, claims its manufacturer Superfos. SuperLock packaging is said to achieve the longer shelf-life thanks to very low oxygen transmission rates obtained through a new oxygen barrier. And barrier protection is claimed on all packaging surfaces. Oxygen transmission “ The combination of oxygen barrier on all surfaces and a membrane seal

Is it right to for some retail companies to unload packages of garments through their employees?

Yes

according to me it is not worth in calcutta where a retail employee get merely 4k-5k monthly salary and for more than 9 hrs, and in case of unloading packages the companies don't hire people from outside!!!

No Argument yet

E-Commerce and Online Payments in Todays Economy Go to Topic

Tata Nano's Online Marketing Initiative

The Tata people have done some commendable job with regards to the online promotion of the car and have gone beyond the traditional methods of advertising and promotion online. The Nano's overall marketing strategy will use conventional media in an unconventional manner. Unlike most small cars, Nano won't be big on advertising. There will be no TV campaign, only innovative use of print, radio and other media, particularly the web. The Tata team is working on Nano news in papers, Nano breaks on

E-Commerce, Electronic Payments and the Economy

A s markets get bigger, marketplaces get smaller, right? Today, we regularly purchase products from other countries, sometimes without knowing we are. The internet has made it extremely easy to do a day’s worth of shopping in about an hour in front of...

Innovative Ideas and Creativity Go to Topic

16 habits of highly creative people

Many people believe that creativity is inborn and only a chosen few are creative. While it is true that creativity is inborn, it is not true that only a chosen few are creative. Everyone is born creative. In the process of growing up, educating yourself and adapting yourself to your environment, you slowly add blocks to your creativity and forget that you had it in the first place. The difference between a creative person and a person who is not so creative is not in the creativity that they we

Innovation And Organizational Goal - Two Horns Of Dilemma/

Are you creative? Do you want to do things differently? If I ask these questions to anybody, I am pretty sure in most of the cases I will get affirmative answer. At the same time I know, I will get response in negative, if I frame the same questions in a different angle. Can you show me an instance of your creativity? When you went to do X, why didn’t you take a different approach? When the first set of questions talk of one’s dream, the second set of questions is entirely practical. My argumen

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what risks might be involved from making brand name

Vote for Topic of next week [?]

What steps should be adpoted by organised retailers in India to push their sales ?

Strategies like promotions,advertising have already been adopted by various...

Be part of the "Indians on twitter" community

HI All this topic about the updates on the directory of Indians on Twitter....

Swine Flu India - A fight against pandemic !

Its the next level virus spreading and taking toll on numerous live accross...

What is the best Twitter strategy for a corporate?

With all the tweets in the air, finally corporates have awaken to include...

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This community features all the things related to making of a new brand, the things involved, the procecess, the advertising, the quality etc and the BREAKING up of an already existing brand due to various practices.

Brand, Branding, Making Brand, Breaking Brand, Brand Management

brand communityʲô��˼

what risks might be involved from making brand name