BRAND

This community features all the things related to making of a new brand, the things involved, the procecess, the advertising, the quality etc and the BREAKING up of an already existing brand due to various practices.

Tags:	Brand, Branding, Making Brand, Breaking Brand, Brand Management
Category:	Business Area
Industries:	Advertising/PR/MR/Events, Communications and Networking, Consumer Durables, FMCG/Foods/Beverage, Radio, TV & Films, Retail Chain/Logistics, Telecom/ISP
Functional Areas:	Branding
Moderation:	All Members
Visibility:	Everyone
Members:	317
Jobs:	29
Articles:	121
Questions:	26
Debates:	31
Idea Contests:	15

more >>

Join community

Rate :

more actions >>

Report abuse

Topic of the week : The Art of Digital Branding Go to Topic

The Art of Digital Branding will be in-depth, informed, and insightful...

Respect and Equality

Yes

Is social media helpful for creating a brand?

Favour

Against

Community Board

Debates in "BRAND"

Argue

Without finding Consumer insight of a brand the marketing success will be elluding

1 referals, 3 arguments, 0 views

	Argument added by Jayant Vishnu, Art Director/Sr Art Director, Creative \| Topic: New Consumer Marketing \| 1 year ago
	But with brand demography changing big time it is difficult for brands also to cater in a right way..its a bit tricky situation and its a hard nut to crack at the moment, as consumer purchasing behavior is there with people who are aged more than 35yrs...

Argue

Which helps more in building a brand-Advertising or R&D?

0 referals, 11 arguments, 56 views

	Argument added by Mayank Dubey, Product/Brand Manager, Kennis Group \| Topic: Top Branding Mistakes \| 1 year ago
	I Brand is nothing if you do R&D only and leave the Advertising part; It is true either way as well. They both are like better halves but I would still chose Ads coz you can advertise well it sometimes help to suppress the lack of R&D.

view all debates

Idea Contests in "BRAND"

Participate

GOD PARENTS ON TOOSTEP ?

245 referals, 1 ideas, 0 views

	Argument added by Virag Shah, Confidential \| Topic: The Art of Digital Branding \| 1 month ago
	Idea is good sir. There is no doubt. But the only one thing is that it should require consistency where people come. Initial, we may start but then it should continuously run. In too step, majority members are either working or doing business, so it...

Participate

How to build and retain loyal customers in retail stores?

0 referals, 13 ideas, 257 views

	Idea added by Alok Sharma, Retail , Leading Consultancy Firm \| Topic: What steps should be adpoted by organised retailers in India to push their sales ? \| 9 months ago
	As per my experience most of the staff does not have indepth product knowledge- they try to convince customer on factors not asked by customers which makes buyers irritated and result in lose of sales , knowledge of promotions running in the market is...

view all idea contests

Trends and Insights in "BRAND"

Comment

What is Branding?

0 referals, 16 comments, 43 views

	Commented by Nilay Sahay, Sales Executive/Officer, frank brothers&co.(pub) ltd \| Topic: What is branding? \| 5 months ago
	in simple word ,Brand is a promise to deliver satisfaction

Comment

Different Brand And Its Comparision

2838 referals, 11 comments, 93 views

	Referred by Tata V.S. Kameswara Rao, Proprietor, Deals-on-Wheels \| 8 months ago
	In today's scenario brand comparison is increasing day by day , you are facing many advertisement in Television, hoarding, radio (Some level) and many place direct or indirectly comparison. Last 5 months 34 complained received from consumers...

view all trends & insights

Q & A in "BRAND"

Answer

What is the relation of logo and brand?

29 referals, 8 answers, 18 views

	Answered by Virag Shah, Office coordinator, Prince pharma pvt. ltd. \| Topic: How to build a brand \| 10 months ago
	Logo and brand are co-related with each other. Both are give identity of product. So many example are available.

Answer

Is BD essentially the same as Sales?

0 referals, 0 answers, 0 views

	Referred by indranil datta, Business Head, Mumbai, Flipkart.com \| 1 year ago
	Sales and BD are mostly talked about in the same breath. Be it for online job portals or popular mindset, Sales and BD are considered in the same line. Its understood both are about increasing the top-line, working at the grass-root level, relationship...

view all Q & A

Topics in BRAND

What steps should be adpoted by organised retailers in India to push their sales ? Go to Topic

How to Create effective Signage to attract customers ?


	3 Keeping the message simple and clear
	1 USE OF REGIONAL LANGUAGE
	1 SINAGE CLARITY

What according to you is the critical retail mantra for success ?


	7 Quality Assurance, Wide Range of Variety & Personal Attention to Customer
	1 Right supply chain strategy
	1 It is Value aspiirations of the Customer which is most important

Be part of the "Indians on twitter" community Go to Topic

Indian Monsoon

Arab trade invasion does not convert Indians to Muslim faith

Rulers from west who invaded Indus Valley changed the faith

Great Indians on Twitter

Thank you all for being part of this community. And for those who is wondering what i am talking about, then please have a look here . Just a quick word about the blog, "Indians on Twitter" works as a directory of indians using Twitter , currently you will find following people on this directory;- Barkha Dutt on Twitter Pooja/Abhishek on Twitter Adwait Ullal on Twitter Padmasree Warrior (CTO Cisco) on Twitter Purab Hersh Kohli on Twitter Rakhi Sawant on Twitter Cyrus Broacha on Twitter Pankaj P

Swine Flu India - A fight against pandemic ! Go to Topic

Swine Flu Awareness Guide - What do you know?


	13 Swine Flu Do's and Don'ts
	3 information (cont...)phone
	3 10 home remedies to avoid swine flu

First Swine flu death in India: What initiatives should be taken at least now?


	7 Swine flue - Facts & Safety measures
	3 Proper coordination
	1 New Vaccine

What is the best Twitter strategy for a corporate? Go to Topic

What is the best Twitter strategy for a corporate?

Top Rated Answer :

My thoughts are as outlined below- A lot would depend on the product/service category...and the brand image of the tweeter. Also, in my opinion - who represents the brand on twitter would also matter Up-to-the-minute news is good only for certain...

Social Media & Branding Go to Topic

Can Social media be used to shorten sales cycles?

Yes

What should be brand's attitude in Social media?


	4 By, Of and For - The people
	1 Being source of social media initiatives
	0 Branding should always be promotional irrespective of media...

What is branding? Go to Topic

What is branding?

This post is a part of series of article on branding. The previous post was “Branding is the most oversold but least understood expertise” . Breaking the myths and discovering the facts. You won’t believe one gentleman really mailed me the recipe for a unique sushi dish. And this enthusiastic lad was so serious about the whole thing that he also sent me a list of good restaurants in Delhi where I can go and have it. I nicknamed him “sushi peddler” (What say? J). Well now let’s get back to the j

What is Branding?

A Brand is a name of a product service or concept that is publicly distinguished from other products services and concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name. Positioning the name of the product service or concept in the minds of the consumer in a profitable/(may be)unprofitable manner is called branding.

How to Beat Recession in Automobile Sector? Go to Topic

Impact of Global Recession on Indian Car Industry

Impact of Global Recession on Indian Car Industry Indian car industry is one of the most promising car industries across the globe. It has gradually strengthened its foothold in the international arena as well. The country is dealing with many car manufacturers, dealers, and associations in various different countries including U.S. From some countries, India imports cars and car components and to some India exports. With this, the global recession is obvious to have its impact on the Indian ca

Will the recession bring down the Indian automobile industry?

Yes

Food product packaging Go to Topic

Food safety threat from reusable food bags and packages

Reusable food shopping bags and packages can contain a high level of bacteria, yeast, mold and coliform counts which pose a significant food safety risk, warns a new study from Sporometrics, an environmental microbiology lab based in Toronto, Canada. Swab tests of reusable bags last November revealed a bacteria count of 1,800 colony-forming units while 550 were discovered in Tupperware containers. A mould count of 290 was discovered in bags and 10 Tupperware compared with a typical mold count o

New packaging 'triples' food shelf life

By Mike Stones, New food packaging can double or, in some cases, even triple the shelf life of certain foods for up to 24 months compared with conventional packaging, claims its manufacturer Superfos. SuperLock packaging is said to achieve the longer shelf-life thanks to very low oxygen transmission rates obtained through a new oxygen barrier. And barrier protection is claimed on all packaging surfaces. Oxygen transmission “ The combination of oxygen barrier on all surfaces and a membrane seal

E-Commerce and Online Payments in Todays Economy Go to Topic

Tata Nano's Online Marketing Initiative

The Tata people have done some commendable job with regards to the online promotion of the car and have gone beyond the traditional methods of advertising and promotion online. The Nano's overall marketing strategy will use conventional media in an unconventional manner. Unlike most small cars, Nano won't be big on advertising. There will be no TV campaign, only innovative use of print, radio and other media, particularly the web. The Tata team is working on Nano news in papers, Nano breaks on

Year 2050: India to become 90% of the size of the US Economy

Year 2050: India to become 90% of the size of the US Economy Future of the Indian Economy : A Price Waterhouse Coopers or PWC report has made some interesting predictions which indicate that the Indian Economy has a very bright future as it is going to become 90 % of the size of the US economy by the year 2050. The growth rate of the Indian Economy is about 8.5 per cent; this is higher than that of China, which is 6.8 per cent. China to become the largest economy on the world: According to Pr

Innovative Ideas and Creativity Go to Topic

Is innovation important in advertising?

Yes

Great Invention Idea? Frameless Glasses Are Bolted Onto Your Face!

Great Invention Idea? Frameless Glasses Are Bolted Onto Your Face! My ruminations about getting older, when I first learned I needed reading glasses, were quickly dispelled when I placed an order for some designer frames and the optician handed me a bill for several hundred dollars. My fear of aging was immediately replaced by my fear of losing or breaking my new glasses! The optician suggested one of those eyeglass chains, the cute ones with the beads on them, but I was still trying to hang on

Recruitment firm for Telecom Professionals

Unbelievable openings for Layer2&3 developing in R&D product based MNC in Bangalore!

SNMP/CLI/MIB Developer!

BIOS Testing !

This community features all the things related to making of a new brand, the things involved, the procecess, the advertising, the quality etc and the BREAKING up of an already existing brand due to various practices.

Brand, Branding, Making Brand, Breaking Brand, Brand Management