The most important assets of any business are intangible — including its base of loyal customers, brands, symbols & slogans — and the brand’s underlying image, personality, identity, attitudes, familiarity, associations and name awareness. These assets — along with patents, trademarks, and channel relationships — comprise brand equity, and are a primary source of competitive advantage and future earnings. By developing strong & consistent images, well-regarded brands generate hidden assets — or brand equity — that give them distinct advantages. Brand equity is a form of wealth that is closely related to what accountants call "goodwill."
| Tags: | brand equity marketing punchline tag line management logistics operations sales jobs |
| Category: | Company Network,Business Area |
| Company Name: | Cadila Pharmaceuticals Ltd. |
| Industries: | Pharmaceuticals, Retail Chain/Logistics |
| Functional Areas: | Branding, Business Processes |
| Moderation: | All Members |
| Visibility: | Everyone |
| Members: | 215 |
| Jobs: | 36 |
| Articles: | 32 |
| Questions: | 6 |
| Debates: | 39 |
| Idea Contests: | 18 |
Topic of the week : The Art of Digital Branding
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The Art of Digital Branding will be in-depth, informed, and insightful...
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Debates in "Brand Equity"
7 arguments
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Is it the ads or is it the taste? Sprite, 7up and Dew have left coke behind in Inidan markets? Is it because of its marketing and Branding or is it the taste? What do you fall for? Do the Dew, Trust only taste baki sab hai waste.. ...
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1 referals, 3 arguments, 0 views
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But with brand demography changing big time it is difficult for brands also to cater in a right way..its a bit tricky situation and its a hard nut to crack at the moment, as consumer purchasing behavior is there with people who are aged more than 35yrs...
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Idea Contests in "Brand Equity"
242 referals, 8 ideas, 30 views
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of course the are quite innovative promotional tool but has not cought much attention.
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536 referals, 2 ideas, 21 views
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You are absolutely right Shiuli, and now Search engines entering TV space it will make all the your SEO strategy all the more sense and also Twitter will play a huge role here....but content and online community will what drive things in future, but...
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Trends and Insights in "Brand Equity"
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As a Blogger you want to write your Posts which are well appreciated and acknowledged as genuine and authentic. You want that your target audience not only visits your Blog but re-visits it. Yes re-visit / retention is a very important criteria for...
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6600 referals, 4 comments, 367 views
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All power is within us. We can do anything and everything. Believe in that. Lets Do not believe that we are weak; do not believe that we are half-crazy lunatics, as most of us do nowadays. Lets Stand up and express the divinity within us. ...
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Q & A in "Brand Equity"
29 referals, 7 answers, 18 views
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There are two important features to a brand. The dictionary definition stated above suggests that brands are intrinsically striking and their role is to create an indelible impression. Brand’s visual appeal is a composition of the following: name,...
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Sales and BD are mostly talked about in the same breath. Be it for online job portals or popular mindset, Sales and BD are considered in the same line. Its understood both are about increasing the top-line, working at the grass-root level, relationship...
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Topics in Brand Equity
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