The most important assets of any business are intangible — including its base of loyal customers, brands, symbols & slogans — and the brand’s underlying image, personality, identity, attitudes, familiarity, associations and name awareness. These assets — along with patents, trademarks, and channel relationships — comprise brand equity, and are a primary source of competitive advantage and future earnings. By developing strong & consistent images, well-regarded brands generate hidden assets — or brand equity — that give them distinct advantages. Brand equity is a form of wealth that is closely related to what accountants call "goodwill."
| Tags: | brand equity marketing punchline tag line management logistics operations sales jobs |
| Category: | Company Network,Business Area |
| Company Name: | Cadila Pharmaceuticals Ltd. |
| Industries: | Pharmaceuticals, Retail Chain/Logistics |
| Functional Areas: | Branding, Business Processes |
| Moderation: | All Members |
| Visibility: | Everyone |
| Members: | 215 |
| Jobs: | 36 |
| Articles: | 32 |
| Questions: | 6 |
| Debates: | 39 |
| Idea Contests: | 18 |
Topic of the week : The Art of Digital Branding
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The Art of Digital Branding will be in-depth, informed, and insightful...
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As a Blogger you want to write your Posts which are well appreciated and acknowledged as genuine and authentic. You want that your target audience not only visits your Blog but re-visits it. Yes re-visit / retention is a very important criteria for...
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6600 referals, 4 comments, 367 views
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All power is within us. We can do anything and everything. Believe in that. Lets Do not believe that we are weak; do not believe that we are half-crazy lunatics, as most of us do nowadays. Lets Stand up and express the divinity within us. ...
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189 referals, 13 comments, 283 views
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For me both go together. Most strong brands are form developed countries. On the other hand we are still developing country. We have got together as a country only 60 years back. We opened our economic polices only by 1990-91. In this way we have...
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169 referals, 12 comments, 272 views
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Gr8 information sharing.. Thnx a ton jayant for let us know this rich treasure of knowledge..
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124 referals, 10 comments, 134 views
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The Tata people have done some commendable job with regards to the online promotion of the car and have gone beyond the traditional methods of advertising and promotion online. The Nano's overall marketing strategy will use conventional media in an...
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13 referals, 2 comments, 35 views
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Buy ACC @563 with a stop loss below 555 DERIVATIVE PICKS MEDIUM RISK / MEDIUM RETURN HOLDING PERIOD – ONE to THREE WEEKS STERLITE APRIL FUTURES: The underlying security has given a positive breakout from almost 5 months long pattern. Momentum......
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1 referals, 3 comments, 49 views
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Companies make major branding mistakes, some real doozies. One company wanted to tout itself as the most innovative, even though it spent zero dollars on research and development. Another acquired a well-respected competitor and then immediately...
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20 referals, 7 comments, 76 views
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The Reasons behind Ups and Downs of the stock market We all invested on one or the thing either directly or indirectly. Our investments may be on our children, our dress, our properties, shares, stocks and obviously on ourselves. I call...
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391 referals, 37 comments, 1395 views
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Good Article, Emotions and Intelligence both put together its emotional intelligence. Calculation and Behavior--- Calculated Behaviour. None of them are Made to Order it just happens and we post mortem it. Its fine to learn and move forward.
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